Leverage your 360-degree product animations

Client loyalty is essential to guaranteeing returns on communication investments. In order to attract customers, you need to grab their attention first not only by displaying good-quality images but also by providing them with a fun and dynamic user experience that is both enjoyable and interactive.

By creating the best 360-degree animations of your products with PackshotCreator's digital creative workstations, you will increase traffic on your site.

Here are some essential tips :

Save time by performing a test run

Before creating your Flash animation, make sure that the product is properly centered on the turntable. Performing a test run is especially important for very small objects. Also make sure that the product is always in line with the digital camera by checking its position in the software's preview window.

Impeccable products make perfect animations

Instead of wasting time, you will actually gain some! Make sure your products are cleaned before each 360-degree shoot. Fingerprints and stains are highly visible, especially on plastic and glass. Some objects may also need to be cleaned a certain way due to their fragility or material composition.

Eliminate reflections

If you are creating a 360-degree animation of a shiny product like a mobile phone or a glass bottle, place a thin diffuser such as tracing paper over the front lamps inside the lightbox. This will reduce or even eliminate reflections and cast shadows on very shiny objects or on smooth surfaces while neutralizing cast shadows.

Make white objects stand out

Want to create a 360-degree animation of a predominantly white product? No problem! One such method exists and is widely used by professionals. Just place your product against a black or color background before shooting it. Products that are hard to showcase will really stand out with this technique. It will also make cropping objects easier in order to efficiently render them against a white background.

This procedure requires that you pay special attention to reflections on the color background to make it more even. This is easy to do and uses the same technique as for reflective objects: simply place a diffuser on each of the lamps inside the lightbox. Important: the color of the turntable base must be the same as the backdrop to ensure consistency.