The brainchild of expert engineers and many years of research and development, the PackshotCreator line of creative photo workstations is based on a concept that is continually redefining itself.

PackshotCreator is an innovation benchmark in professional photography today.

More than a dozen patents protect the PackshotCreator systems, each featuring an innovating concept that makes our creative workstations unique to the market of digital photo studios and professional imaging.

The constantly evolving concept behind PackshotCreator's workstations is based on three principles:

• Making the process of professional photographic creation accessible to all
• Meeting the needs of professions that require product images
• Providing a streamlined and qualitative approach to image production (for e-commerce, online services, marketing, quality control, etc.)

An innovative range of products dedicated to professional photographing

PackshotCreator's workstations can attribute their innovative performance to the following technologies and methods* :

• A camera controlled remotely from a software interface
• A symmetrical lighting unit creating a uniform lighting environment
• A digitally optimized photographic lightbox
• Software synchronization of a camera and a 360-degree turntable
• Automatic conversion of images into Flash animations

Innovative product communication from photography to 360-degree animation

Originally intended for product photographing, the PackshotCreator concept has evolved with the development of new shooting techniques. With its combination of state-of-the-art technologies and processes, the new generation of creative workstations represents a major advancement in the field of professional image creation with its automatic production of 360-degree animations. This breakthrough has been made possible by a mechanism that synchronizes a product turntable with a digital camera.

The essence of the PackshotCreator software is, in essence, a compilation of the latest digital photo studio and animation technologies.. The software controls the entire mechanism by synchronizing the dual action of the turntable and the integrated lightbox camera. It also contains an image-assembly module that instantly creates Flash animations, the reference most compatible with rich interfaces for showcasing optimal renderings of Web-animated objects.

An object's lighting environment is essential for perfectly rendered shots. As such, PackshotCreator has developed a digitally optimized lightbox for product photography that reproduces optimal colors and eliminates all external light interferences. This totally enclosed device contains a sophisticated mechanism of light sources to insure uniform and continuous lighting from every direction, thus enabling optimal lighting conditions for professional-quality shooting.

* Incomplete list