How does it work?

The concept

"Place, preview, create" is more than our slogan. This motto shows our ambition to provide both simple and efficient solutions that respond to real permanent business needs. Simplifying your workflow, from the product picture creation to its sharing online : this is what PackshotCreator does, from A to Z.

By bringing equipments that everyone can use, we want to make your daily tasks less tedious to improve your workflow.

One solution, many uses. The original PackshotCreator concept responds to all needs: it includes a lightbox, a rotating synchronized turntable that allows for multi-angle shots and a software that controls all of the camera's actions.

 

The softwares

Our best ambassadors are our clients: we listen to their advices and we improve our products and software. 20,000 people throughout the world are using our solutions, whether they are running on PC or Mac, and have been suggesting improvements that benefit the entire community. PackshotCreator is aware of this precious asset and is listening to you. The software supplied with our solutions is developed by a dedicated team who work on regular updates.

In parallel, our teams are also thinking about the future, about new improved solutions that will again revolutionize the creation of product pictures and animations. Simple and ergonomic, the software is updated along with the different evolutions of our equipments. Above all, it is continuously upgraded and tested for your best comfort of use.

Since the beginning, we wanted to offer useful functions like real-time preview or HD image capture. Since the very first version, 125 major new features have been added, from the camera synchronization with the turntable to the recent HTML5 compatibility. Each day, we improve the software to make it compatible with a wider range of cameras or add new tools, whether it is an inertia effect for animations or the capacity to create 3D animations. In short, we are working on all the tools that can simplify and improve your day to day tasks.

 

The system and its lighting technology

The PackshotCreator equipments were all manufactured thoughtfully. Designed by experts in order to respond to professional requirements, it is optimized to meet every expectation with the best possible conditions.

Our lightbox is unique and protected by a number of patents. Robust, reliable and versatile, it is adaptable to every kind of environment.

Our equipment can be found both in Saudi Arabia where temperatures are extremely high as well as in warehouses in northern Europe where the humidity rate or the temperature vary widely.

The aluminum walls ensures an optimal light homogeneity in all cases, which allow your to always get quality results.

The materials used to design each solution were not chosen randomly; they were tested then selected to respond to high quality criteria. Each component is useful and contributes to getting optimal results. These choices allow you to obtain a constant and homogeneous light that is respectful of the colorimetry of the products shot.

Beyond the aesthetic aspect that we did not overlook, our lightboxes are designed in aluminum to ensure the best internal light diffusion possible, but also in order to offer a product that is durable, robust, resistant and that efficiently dissipates the heat from the lamps.

Its sleek design and its aluminum finishing even make it a desirable object.

 

The synchronized turntable

The integrated turntable in the PackshotCreator solution hides a technological wonder that took more than two years to perfect. It is entirely synchronized with the camera by the software.

To make this possible, the challenge was above all electromechanical since we had to make sure the turntable would be able to control the mass transfer and inertia. Thus the turntable is driven by a "stop motor" that was designed to allow for an extreme level of precision down to an exact degree. This technological prowess, called Packshot Stop&Go is continually optimized to meet all of our clients' needs.

Today, we offer a perfect solution to get impeccable 360-degree animation renderings. It allows for multiple scenarios: a product rotating at 360-degree or a product with custom animation sequences.

Whether your objects are heavy or light, the weight is no longer a problem ; the Packshot Stop&Go technology allows the user to optimize his productivity and concentrate on his real goal: promoting his product.

 

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