The e-commerce has evolved a lot in recent years, with an increasingly fluid integration between online and physical stores. In this context, the visual quality of the products plays a central role in offering a consistent and engaging customer experience.
An eBook series that is still relevant
PackshotCreator had the pleasure of collaborating with a free eBook series dedicated to e-commerce photography, alongside experts like Over-Graph, NBS System, 202 Ecommerce, Feed Manager and the Blog Ecommerce agency. This initiative, launched by Jérémy Benmoussa, addressed several topics that are still current:
- Cross-channel strategies and digitalization of points of sale
- User experience and the impact of images
- SEO and visual content management
- Marketplaces and online advertising (SEA)
- Customer knowledge and social networks
- Hosting and security of e-commerce platforms
Even though this series was published a few years ago, its lessons remain essential in the face of new consumer expectations.
Focus on the “UX and Image” eBook
In this book, Laurent Wainberg, founder of PackshotCreator, shares his expertise on advantages of an in-house photo solution For the e-commerce. In it he explains how a automated solution allows:
- One visual uniformity on all channels (e-commerce site, marketplaces, social networks, points of sale).
- One cost reduction linked to the production of visuals.
- One faster upload new products.
PackshotCreator : continuous innovation at the service of e-commerce
European leader in product image creation solutions, PackshotCreator is constantly innovating to offer ever more efficient tools, adapted to the new requirements of e-commerce. Thanks to advances in automation And in artificial intelligence, businesses can now simplify and accelerate the production of their visuals, while maintaining total control of their brand image.
Discover our white paper: “The e-business challenges of photo 2.0"
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Our white paper explores in depth:
- The importance of visuals in the customer journey : 80% of consumers consider images to be a key criterion before buying.
- Automating shooting : how modern technologies make it possible to reduce the time required to produce visuals by 40%.
- E-commerce and visual marketing trends : the impact of mobile, marketplaces and social networks on the expectations of buyers.
- Case studies and business stories having optimized their image production.
Download the free white paper to discover these insights and optimize your visual strategies.
To learn more about the vision of Laurent Wainberg and the evolution of PackshotCreator, consult Her complete interview.
Going further
If you want to dive deeper into the subject, here are some helpful resources:
- The importance of visuals for e-commerce
- How to choose the right camera equipment?
- Improving collaboration for smooth production
- The main challenges associated with the production of visuals
- Photographing jewelry: what technologies?
Find even more tips on our Blog and download our white paper to better control the e-business challenges of photography 2.0.
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