Maximize your potential: the crucial advantages of e-commerce for businesses

In today’s digital age, the growth of e-commerce has become an imperative for businesses seeking to maximize their potential for growth and success. In this article, we take an in-depth look at the crucial advantages of e-commerce for businesses. We’ll start by looking at why e-commerce has become indispensable, before looking at the multiple benefits it brings, and finally at one of the major challenges in this field: product photography.

If you run a large company specializing in the sale of physical products and you haven’t yet taken the digital plunge, it’s time to seriously consider this transition. It’s more than just a trend: it’s a real strategic turning point. So, are you ready to discover how e-commerce can transform your business?

Why the shift to e-commerce?

Before we look at the advantages of e-commerce for businesses, let’s take a look back at the growing shift towards e-commerce in consumer habits.

In the wake of the global COVID-19 pandemic, companies have had to rethink their business strategies to adapt to an ever-changing economic landscape. One major trend that has emerged is the rise of e-commerce. Indeed, while e-commerce growth before the pandemic was only at 10-15% a year, it jumped to 30% during the pandemic years!


covid 19 e-commerce


Today, this is no longer simply an option, but a necessity for companies selling physical products.

A clear preference for the safety and convenience of e-commerce

The pandemic has profoundly altered consumers’ perception of their health security. Many customers now prefer to avoid crowds and social interaction in-store. E-commerce offers an ideal solution! They enable consumers to make purchases from the comfort and security of their own homes, without compromising on the quality or variety of products available.

We might be tempted to think that this trend would have run out of steam after the COVID-19 crisis, but it hasn’t! In 2024, this preference for e-commerce remains a strong trend. The lessons learned from the COVID-19 pandemic continue to influence purchasing decisions, with widespread adoption of e-commerce as a convenient and secure solution.

Accelerated technology adoption


advantages of e-commerce


The health crisis also accelerated consumer adoption of digital technologies. Segments of the population who had never before considered buying online were forced to take the plunge… and never really returned to their old consumption habits.

In 2024, the widespread use of smartphones, apps and e-commerce platforms confirms that online purchasing has become an accepted norm, even among the least technophile segments of the population.

Actively seeking bargains and customized options

We tend to forget it, but the COVID-19 pandemic was also synonymous with an economic crisis! This crisis prompted consumers to be more careful with their spending. They actively sought out promotional offers, discounts and flexible payment options… a trend that is still present today with the inflation that we are experiencing.

E-commerce offers an ideal framework for meeting these needs, with personalized recommendations, targeted special offers and a value-driven shopping experience.

Preference for multi-channel purchasing


advantages of combining e-commerce with a physical shop


Although e-commerce has grown in popularity, many consumers still value the ability to combine online and offline shopping experiences. The winning strategy, therefore, is often to offer an integrated and consistent shopping experience, enabling customers to navigate effortlessly between channels according to their personal preferences. Successful companies are those that adopt an omnichannel approach, exploiting the advantages of e-commerce while maintaining a physical presence where relevant.

As you may have noticed, the pandemic has turned customers’ shopping habits upside down. With travel restrictions and social distancing measures, more and more consumers are turning to the Internet to make their purchases. This change is not temporary; it’s a structural transformation in the way people buy products. A revolution that is still going strong today, in 2024.

What are the advantages of e-commerce for businesses?

Now that we’ve seen the profound changes brought about by the COVID-19 pandemic, and the metamorphosis of consumer habits, let’s take a look at the advantages that e-commerce offers businesses… And why it’s becoming essential for them to switch to e-commerce.

Extended reach and customer base


e-commerce worldwide


First and foremost, e-commerce offers companies the opportunity to reach a global audience without geographical boundaries. By eliminating the limitations of geographic location, you can easily extend your reach and attract new potential customers, which in turn stimulates the growth of your business.

Increased sales and revenues

The ease of online shopping offers a seamless, convenient experience for customers, which can lead to a significant increase in sales and revenues. Consumers value the convenience of shopping anytime, anywhere. A better shopping experience translates into increased conversions and sales for you.

Cost savings and efficiency

Switching to e-commerce enables businesses to make substantial savings by reducing expenses associated with physical locations, such as rent, utilities and maintenance costs. By operating an online platform, you can optimize your operations and improve the efficiency of your business.

Data and analysis for decision-making


one of the advantages of e-commerce : analytics


Another major advance in e-commerce is the ability to collect and analyze data on customer behavior. By better understanding your customers through demographic data, purchase histories and online interactions, you can make more informed decisions to improve your products, services and marketing strategies.

Flexibility and accessibility

E-commerce offers greater flexibility and accessibility for businesses and customers alike. You can easily update your product catalog, offer special deals and respond to customer requests in real time, enabling you to remain competitive in the ever-changing marketplace.

Product photography: one of the great challenges of e-commerce

It’s not easy, of course. There are initial investments to be made, logistical issues to deal with, and online security to guarantee. But above all, you need to earn your customers’ trust. And for that, excellent product imagery is crucial!

Why is product photography vital to the success of your e-commerce site?

In the dynamic world of e-commerce, product presentation is of paramount importance. In the absence of opportunities for customers to test products, see them in person or even touch them, product photography becomes an essential tool for generating interest and inspiring trust.


an ikea chair from different angles


Imagine browsing an e-commerce site in search of the perfect product. You’re drawn in by an attractive description, but without a quality image to accompany it, your confidence can waver. Quality product photography can mean the difference between a purchase and cart abandonment.

So how do you get impeccable, attractive product photography for your site?

Product photography is not an easy task. It requires meticulous attention to detail, careful staging and precise photographic technique to capture each product at its best. Additionally, it is crucial to present the product realistically and faithfully to its true appearance, to avoid disappointing customers when they receive their order.


Alphashot XXL, one of Orbitvu's automated photo studio for packshot photography


That’s where the Orbitvu automated photo studios solution comes in. With their innovative technology, they simplify and optimize the product photography process, delivering professional, high-quality results. Thanks to their automated system, consistent and attractive product images can be created quickly, even for companies with a high volume of products to photograph.

If you’d like to find out more about how Orbitvu’s automated photo studios can help your business meet the challenge of product photography in the e-commerce world, we invite you to discover our complete guide to product photography. Explore best practices, expert advice and tips to succeed in the art of product photography and transform your online store into a captivating visual experience for your customers.

Now that you’re aware of the advantages of e-commerce for businesses in general and yours in particular, maximize those advantages with outstanding product photography!

Become the photographer of your products

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