The 5 laws of e-commerce visual attractiveness

The 5 laws of e-commerce visual attractiveness

To build trust with e-commerce visual attractiveness, it’s crucial to start by following the laws of visual attraction. These include online reviews, product options, promotional campaigns… and especially your visual identity. Here are the 5 laws of visual attractiveness for your e-commerce site.


Standardize your communication

When you’re browsing an online store, you really don’t want to see things like: a set of watches whose identical bands show up as different tones; a grey background with an accidental color gradient; or a photo with blurry areas. Even if you have great prices and a large selection of products, problems like these will make you miss out on a significant number of sales. Standardized, quality images lend credibility to your e-commerce site. Product pages with high quality product photographs or 360° animations against a pure, neutral background lend flair to your website and give you a clear visual identity. Visitors will be able to focus what counts — the information communicated by the images: materials, tones, colors, manufacturing details, features…

Spice up your e-commerce visual attractiveness

Beyond basic visual information, interactive features help you stand out, reinforcing your website identity and allowing your future buyers to gain a sense of ownership over the products they like. There are several options here. One of the simplest is 360° or 3D animation with zoom. It gives visitors a detailed panorama and lets them rotate products at will while zooming in on key elements. Offering interactive features encourages customers to spend longer on your website and better evaluate products. More importantly, it convinces them to place those products in the shopping basket. 360° or 3D animations with zoom are the features most often requested by internet users, as shown by an October 2013 study by PackshotCreator.

Boost your website ranking

A task you shouldn’t neglect: naming each of your product image files. Doing this systematically before you put images online helps to improve your e-commerce ranking on various search engines. In fact, it’s a key aspect of search engine rankings, especially for Google Image Search! There are two essential steps: naming the source file, and the ALT text (or ALT attribute). It’s best to keep the description simple (up to five keywords) and ensure that it matches the image. Do this for every image, even when you’re showing several images of the same item. And don’t forget to share your images on social media.

Naming each one of your image files improves your website’s rankings in search results on Google and other search engines.

Cut down on returns with e-commerce visual attractiveness

Great images can help you deal with another e-commerce challenge: how to cut down on returns. Poor lighting, for instance, can quickly have an effect on your bottom line, particularly when you’re selling clothes. An imbalance or irregularity in lighting can lead to a small difference in tone (color saturation) which means that the color of the item will be reproduced incorrectly. This can also lead to time-consuming, costly post-production work to correct colors. When, instead, your results faithfully reproduce the real thing without leaving out any detail, you also cut down on the amount of work that your customer service department has to do, since they will be fielding fewer questions about your products.

Be responsive and up-to-date

Seeking novelty, optimization, marketing initiatives… online entrepreneurs have to face numerous challenges. For many, one of the biggest challenges is how to create a visual identity. These days, being responsive means being able to put a product online as soon as it’s in stock, or setting up a photo shoot as quickly as possible to present promotions or gift boxes that may include several items — like cosmetics — that are already online.

Browse PackshotCreator services and equipment dedicated to in-house product photography for your industry: agribusiness & culinary arts, tools & components, furniture & decor, wines & spirits

Become the photographer of your products

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How to reduce abandonned shopping carts ?

4 fundamentals for reducing abandoned shopping carts

Let’s take a look in this article at how to animate an e-commerce site in order to drastically reduce abandoned shopping carts.


The ultimate objective is to optimize the conversion rate

photo-packshot-reducing-abandoned-shopping-carts.jpg
An abandoned shopping cartshopping cart is an abandoned client transaction during the final conversion phase.

1- The product catalogue 

The first step is the creation of your catalogue. It is composed of the whole of your offer in the form of product factsheets.
Each product factsheet provides the following information:

The photo catalogue allow you to differentiate yourself from the competition: according to Social Media Examiner, a product catalogue decorated with quality photos has a 35% more chance to keep the attention of web users.
Example of 3D modelling of a Japanese tea box:
Sketchfab hosting

2- User Reviews

Reviews, notations, commentaries, and “likes” have become common practices, even indispensable for e-commerce.
For the consumer, they are even more valuable than the references cited by the supplier.  They provide credibility and transparency, and play an important role in the evaluations before purchase.
60% of users report reading at least 4 commentaries before feeling confident enough to make a purchase.
This type of content is a lever of influence increasingly more important for the act of purchasing.

3- Promotional activities

Promo codes are used more and more, and are much appreciated by web surfers.
Certainly, they come at a price.  But they allow you to improve the conversion rate by creating a sense of urgency and exclusivity for the client.
Statistics show that more than 55% of web users are sensitive to promotional codes or promotional activities.
Price and product visuals are thus intimately related for more impact.  What’s more, the discount codes contribute to improved customer satisfaction.

4- The order, and in particular the payment step

Abandoned shopping carts are a complex subject to address because they can be explained by different factors: difficulty navigating the website, discovery of additional costs during payment, ordering process too long and/or too complicated, etc.

To reduce these risks, a few simple actions can help the client to complete his/her purchase:

Clear indications covering the whole purchasing process are essential for reassuring the client.  Unpleasant surprises at the end of the process are often fatal.

In sum, to reduce abandoned shopping carts, remember these 4 fundamentals:

  1. A product catalogue with quality product photographs and precise information
  2. A minimum of 4 user reviews in order to reassure the buyer
  3. Promotional activities which associate price and visuals for more impact
  4. An ordering process which is clear and without surprises

Become the photographer of your products

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Uniopt reviews packshotcreator photo solutions

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Become the photographer of your products

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How to reduce abandonned shopping carts ?

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Let’s take a look in this article at how to animate an e-commerce site in order to drastically reduce abandoned shopping carts. The ultimate objective is to optimize the conversion rate For this, we will examine four of “sure things” of customer experience, after having defined the two key terms of this article. The conversion rate designates […]

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PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

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PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]