E-commerce E-commerce 2019 product photography guide: all your visuals from A to Z12 March 2018What impact does an image have on potential clients? How do you create standardized, innovative visuals in-house for your online storefront? What are the technical solutions and the latest trends to help you stand out from the competition? Learn the answers in this 2018 guide to e-commerce photos. You’ll find analysis and advice from e-commerce […]
E-commerce 7 keys to presenting your product factsheets5 October 2017 How should you present your product to have an optimal transformation rate?
E-commerce Boost your conversion rate: 4 mistakes to avoid17 September 2017Photos represent the first factor prompting a purchase from online consumers, followed by visuals technical details and product descriptions, then by online client reviews.
E-commerce E-commerce: 6 practices to boost your conversion rate17 September 2017It’s a tall order: persuading your prospects to purchase a product without having previously handled it. We need to touch and see in order to appropriate an object, and thus desire to have it.
E-commerce The 5 laws of e-commerce visual attractiveness15 September 2017To build trust with e-commerce visual attractiveness, it’s crucial to start by following the laws of visual attraction. These include online reviews, product options, promotional campaigns… and especially your visual identity. Here are the 5 laws of visual attractiveness for your e-commerce site. Standardize your communication When you’re browsing an online store, you really don’t […]
E-commerce 4 fundamentals for reducing abandoned shopping carts13 September 2017Let’s take a look in this article at how to animate an e-commerce site in order to drastically reduce abandoned shopping carts. The ultimate objective is to optimize the conversion rate For this, we will examine four of “sure things” of customer experience, after having defined the two key terms of this article. The conversion rate designates […]