It's a tall order: persuading your prospects to purchase a product without having previously handled it.\u00a0We need to touch and see in order to appropriate an object, and thus desire to have it. On Internet, we have to step it up a notch to give life to our products!\u00a0 The conversion rate is the unit of measure of this success. It refers to the percentage of visitors who made a purchase in relation to the total number of visitors. To improve your conversion rate is to increase your turnover. Most of the time, we are focused on increasing traffic.\u00a0 This is indeed a good start, but a 5% increase in the number of visitors does not translate into a 5% increase in sales. Optimizing the conversion rate consists of making sure that your visitors purchase almost every time! That's where\u00a0the product visuals become important; the first thing that we see regarding a product is its photo. Alternative and detailed visual angles \tMultiply the shots, offer as many as you can. \tVary the angles in order to provide the details that your prospects are looking for. \tAlso vary the shot's distance from the product.\u00a0 Variety helps satisfy curiosity. Being able to visualize the product from all angles and through different photos is a display of professionalism for your visitors. This will reassure them and encourage them little by little to purchase from your site. High-quality images to promote your brand \tQuantity, yes\u2026But certainly not at the expense of quality!\u00a0 An image that is fuzzy or not representative enough will not encourage your visitors to have confidence in you. \tErgonomic studies show that images attract visitor attention more than any other element of a website. \tBut conversely, they can also be the trigger for zapping. \tSo be careful with already widely used stock photos or with cheesy photos having no link with your theme. A meticulous layout A meticulous layout helps to highlight your images: a large image to welcome your visitors to the product page, with miniatures to click on as complements. Create captions under your product images.\u00a0 If some of your visitors may be discouraged at the idea of reading a product description which is too long, or even unnecessary, they will not, however, pass up on a small text under your photos. The projection To project your prospect into a user context, you can combine two perspectives: the product perspective and the user approach. In the first case, you place the product in its user context; your client must be able to imagine himself using and owning it.\u00a0 This technique can have a strong impact on the conversion rate. You can choose a background color which will highlight your items.\u00a0 The standard is the white background since, in general, it permits for a better contrast and enhancement of the products.\u00a0 But you can also try other backgrounds for your images, provided that you have a command of cropping techniques, etc.\u00a0 In particular, if you have white or very light products, it is better to opt for a black background, for example. In the second case, you choose to insert photos of real people, corresponding to your ideal targets\u2026because we all tend to be more attracted to pictures of human beings than to inanimate objects.\u00a0 This approach is especially true for the homepage. Zoom: a conversion tool Provide the possibility for web users to zoom in on the details of your product photos. A proof of relevance, the power of zoom is today still too little used by \u201ce-tailers\u201d and still represents a strong competitive advantage for triggering a purchase from your customers. Furthermore, the zoom, as with interactive images or 3D, prolongs the length of the visit on your site.\u00a0 You already suspected that it was a ranking factor.\u00a0 But the patent filing by Google last August for a ranking algorithm based on viewing time has reinforced the point of view of SEOs.\u00a0 The time spent on your content, and therefore on your pages, is essential, as it is relevant for google to put forward in its search results the sites with a low bounce rate\/long average session. The image animated at 360\u00b0 Similarly, inserting images with 360\u00b0 rotations with a product factsheet has all the chances in the world of holding the attention of the prospect. This is a very effective means of increasing the conversion rate of products sold on an online store, and of improving conversion rates; this rate can increase by more than 30% compared to those observed on two-dimensional images. In conclusion There you go, you are armed and ready.\u00a0 Remember that photographs occupy a very important position for the web user... They are a key factor in making a purchasing decision for the online consumer. Your item visuals must therefore enable you to first attract the interest of your visitors, and then seduce them in order to keep them on your site.\u00a0 The objective: reduce the loss of your Web traffic and boost your conversion rate!