The benefits of Rich Media content for e-commerce is no more to prove: the user familiarizes himself with the product, which increases the chances of selling it. Making products virtual with 6 degrees of freedom Thanks to the PackshotCreator solutions, not only the user virtually plays with the products but above all, he does it in a very smooth way. Indeed, 3D animations generated by the PackshotViewer software \u2013 included in our solutions \u2013 make the products be virtually touched in a very intuitive way, thanks to the 6 degrees of freedom (6DOF) concept. Any solid object in the three-dimensional space can be allocated by its location (x,y,z) and the three axis of rotation X-axis, Y-axis and Z-axis. Natural movements Specifically here, the product is free to move forward\/backward, up\/down, left\/right, combined with the rotation around the three axis X-axis, Y-axis and Z-axis, totaling 6 directions. Such technology is frequently used in the 3D video game industry and is the best way to reproduce smooth human moves. Combined with the PackshotViewer dynamic x20 zoom, the movements seem natural to the user who feels like he is really touching the product, just like in a store. \ufeff This freedom of movement is today indispensable if we want to offer the best user experience on devices such the iPad. This principle corresponds to the \u201cnatural\u201d movement of fingers and makes it possible to rotate a product fluidly on any axis, even in diagonal!