How to prepare Winter sales 2012According to a study published in Ecommercemag about Spartoo, an online shoe store, 70% of French people have postponed their purchases until January 11, when Winter sales in France are scheduled to start.HD 360° animations are a considerable advantage in terms of conversion rateTheir budget has decreased by half compared to last year, but this is good news for the ecommerce sector, which will recover about 30% of consumers during this period. Indeed, people are looking for the best deals online, which will highly increase the popularity of e-commerce websites. That is why you must be prepared – it would be a shame to miss such opportunity.HD 360° animations are a considerable advantage in terms of conversion rate. Animations allow consumers to view the product under all angles and examine each and every detail. Enriched animations even bring the consumer a unique virtual experience that is comparable to an experience in a real store. A powerful picture or animation will dispel the consumer’s hesitations and pull the trigger the purchase.