Three complementary technologies are composing this modern studio: lighting, dongle and a software.
A compact studio, an integrated homogenous LED lighting system, piloted by a powerful software.
A unique photo studio on the market for the creation of 2D visuals for small objects.
Composed of 9 modular zones, obtain with ease, photos of all your products.
This photo studio benefits from an interior shooting volume of 702 cm3 and can hold large products.
Benefit from two distinct shooting modes for your clothes, textiles and accessories.
An innovative photo lighting system for semi-precious stones and gemstones.
The 360 photo studio extremely productive even for complex product photography.
A product photography studio dedicated to worn clothes, with a sophisticated lighting and turntable.
The complete photo studio offers you an infinity of possibilities to create visuals of big products.
The widest range of turntables.
A 360 turntable conceived and dedicated to the horology, jewelry and goldsmithery industries.
A true Swiss army knife, the PackshotPro 360 was designed for the luggage and leather goods industries.
Reveal your products in the most beautiful way with the new 360 backlit turntable PackshotStudio Multi-Side.
With this multiple arm system, photograph your products from five or ten different and simultaneous angles.
To photograph jewellery, precious stones or watches, choose equipment adapted to macro photography. The goal is to quickly obtain high quality visuals, highlighting multiple details, ornaments and a colorimetric rendering faithful to the original. You’ll find all our advice in this tutorial.
For macro photography involving these types of items, opt for an SLR camera. There are two types of sensors for this range: APS-C and Full Frame sensors. They are composed of photoelectric cells capturing light for each pixel of the image. The full format thus offers a better rendering of the image.
Depending on your budget, you will have to find the right balance between camera and lens. There are some very good entry-level DSLR cameras with APS-C sensor (Canon EOS 800D). For full-format sensors, the entry model is the Canon EOS 6D Mark II, followed by the 5D Mark IV.
Choose a macro lens with a fixed focal length. This type of lens is much more sensitive to light and offers a better quality rendering than a zoom lens. Their focal length is generally between 35 and 100 mm, with a large aperture (F2.8) and a 1:1 ratio to visually reproduce the photographed object at its actual size. There are good, affordable macro lenses available for both SLR cameras (Canon EF-S series) and full-format SLR cameras (Canon EF series). Expect to pay between 300 and 800 euros.
Finally, equip yourself with a quality tripod. It is essential to stabilize your camera and keep your focus (discover our tutorial on how to avoid blur when shooting jewellery). As the diaphragm is often very closed, the tolerance to movement is therefore zero. Several major brands offer quality tripods: Manfrotto, Gitzo or Vanguard. Choosing an aluminium tripod is a good compromise between stability, weight and price. Carbon fibre raises the price up a notch and plastic tripods are clearly to be banned because of their poor quality.
Another solution is the specialized accessory: the MacroStand. This custom-made tripod with a ball-and-socket joint system is adjustable in height and distance with a rail system. The head can also be used to tilt the device degree by degree.
When photographing jewellery, good lighting plays a key role. You will avoid, for example, unwanted shadows and reflections, offer a faithful rendering of colours and materials. Multi-source LED lighting with dimmable intensity is ideal for this. It has a colour rendering index (CRI) of over 90.
On a software-controlled “lightbox” type studio, modulate its intensity on several tracks. The one located around 3000°K offers a “warm” rendering. Ideal for photos of gold jewellery, for example. Between 5000 and 6500°K, the intensity is equivalent to daylight. This temperature offers you a perfect natural rendering. Thus you can reveal small details such as ornaments or engravings. Spot lighting is a direct beam of light that can be moved around your jewelry and can complement fixed lighting. It is used to obtain a quality rendering on precious stones that are complex to illuminate, such as diamonds.
A packshot software is used to remotely control the steps of the shooting process. You avoid any direct handling of the camera and therefore any movement of the camera during the shooting of your jewels. With this system, you can adjust the lighting and camera settings remotely and view them before shooting. Once set up and saved, you can reuse all these settings.
For example, the settings specific to an emerald, a diamond, a sapphire or a gold ring. A software dedicated to jewellery photography is essential if you are equipped with a 360° shooting system.