packshotcreator R3 mark II automated photo studio

PackshotCreator R3 Mark II: a new era for 360 product photography

A 360 photo studio equipped with the latest technological innovations: the PackshotCreator R3 Mark II, the 7th of its line, is equipped with the latest asynchronous rotation turntable and a backlit cyclo background. The PackshotCreator software control and automates all types of photography. Whether the latter are made in 2D, 360°, spherical or hemispherical: the PackshotCreator R3 Mark II has all the qualities necessary to create visuals on a white background, background removed, enriched, and intended to all types of communication support.

Complete lighting system for the most complex products to photograph

The PackshotCreator R3 Mark II incorporates 9 lighting sources; The photo studio benefits from a homogeneous lighting environment. “The lighting system is composed of LED crystals and have been tailored for this studio. LEDs have a lifetime of 50,000 hours and provide a color temperature of 5700°K. With a CRI above 95, the color rendering of the photographed objects is very accurately transposed to the image,” explains Laurent Wainberg, director and founder of PackshotCreator.

automated photo studio

A 360° photo studio dedicated to a wide range of products

The addition of LED strips under the backlit turntable and under the cyclo background provides perfect homogeneity in the background, without any demarcation between the turntable and the background. This makes it even easier to remove the background with the three features AutoPNG, AutoBKG and AutoMask. With its new dimensions, the PackshotCreator R3 Mark II offers the possibility of taking pictures of products measuring up to 73 x 73 x 83 cm. The backlighting space now occupies 81% of the width of the cabinet, 14% more than before.

Its 76.2 cm diameter turntable supports up to 31.5 kg and is fully backlit. Marks have been placed in its centre to help its users to better focus their products. In addition, there is a positioning laser (optional) and the Ghostimage Image feature.

In order to eliminate USB signal errors, common to many competing systems, connectors have been added and the internal wiring has been redesigned to avoid possible interference.

Spearhead designed by the inventor of the Packshot studio 

“The PackshotCreator R3 Mark II has been designed to ensure that all important steps, from delivery to installation of the system at the user’s premises, run smoothly. With its dimensions and balanced weight, it moves and get installed easily and quickly. “, explains Laurent Wainberg.

Even more flexible than the previous version, the PackshotCreator R3 Mark II can be easily disassembled to offer many points of view during photo shoots. Black curtains can also be integrated into the solution. They replace side and front panels by reinforcing the studio’s light isolation when loading large products.

packshot photo studio equipement hardware and software

State-of-the-art technologies

The new photo studio is equipped with the best technical innovations in terms of precision and productivity. Here are three of them:

Its new electronic board was developed by PackshotCreator engineers. It controls the lighting and allows the intensity to be adjusted independently from 1 to 100% for 7 source to provide precise and personalized lighting. A system that further facilitates the production of quality and standardized visuals.

The 360° turntable has now an hybrid engine: quieter, vibrations are almost non-existent during the rotations. It is equipped with the same type of engine as the PackshotSpin Jewelry. It offers smooth and delicate rotations, thanks to automatic speed regulation. It is also much faster and allows 360° rotation in just 10 seconds, 40% faster than with the engine of an older generation system.

The absolute encoder: to achieve the ultimate precision, PackshotCreator experts have equipped this photo studio with an absolute encoder. Its role in the rotation of the turntable is to send positioning information to the software, allowing any user to control his turntable with agility for efficient product placement.

Contact PackshotCreator expert for a demo

Become the photographer of your products

Other posts you might be interested in :

Ortery & PackshotCreator product photography partnership
  • Product photography

15 years of partnership and more than a hundred million visuals created

How to simplify the production of more than a hundred million photos and 360° or 3D animations of products every year? PackshotCreator and Ortery are two pioneers in product photography. They are celebrating 15 years of technological partnership, dedicated to finding an even more effective response to the question that thrives e-merchants, Research & development, […]

online shopping product photography
  • Product photography

E-commerce 2019 product photography guide: all your visuals from A to Z

What impact does an image have on potential clients? How do you create standardized, innovative visuals in-house for your online storefront?  What are the technical solutions and the latest trends to help you stand out from the competition? Learn the answers in this 2018 guide to e-commerce photos. You’ll find analysis and advice from e-commerce […]

packshot professionnal photographer
  • Product photography

E-commerce product photography: 4 reasons to produce your own visuals

In e-commerce product photography, creating your own visuals lets you take control of your communications. Whether converting visitor interest to sales or adapting to the latest trends, here are the points to consider.  1- Turn intention into online sales One of the ways you can master sensory marketing is by giving consumers the power to […]