The Complete Guide to Packshot Photography, 2: Equipment and Key Concepts

Welcome to the second part of our comprehensive guide to packshot photography. In this article, we’ll cover the essential aspects of product photography equipment, as well as the basics you need to know to achieve optimal results.

Whether you’re a company looking to maximize sales of your products online, a novice professional or an experienced photographer looking to perfect your skills in this field, this comprehensive guide will provide you with a wealth of practical and technical information to help you succeed with your product photography. Proven advice, useful tips and cutting-edge techniques will help you get the most out of your packshot equipment and produce professional-quality images.

So sit back, grab your camera and get ready to discover the secrets of packshot photography.

Product photography equipment: what do you need to take packshot photographs of your products?

Make sure you have enough space on your premises beforehand

First and foremost, make sure you have enough space to take your packshot photographs. How much space you need depends largely on the method you choose to take your packshots:


internal photo studio PackshotCreator


1. If you want to set up a traditional photo studio on your premises, you’ll need enough space to accommodate all your lights, a platform for your products, the background, the photo equipment, and so on.


an automated photo studio is the perfect product photography equipment



2. If you opt instead for an automated photo studio like the ones we sell, you’ll be pleased to know that they benefit from a much more compact format than a more traditional photo studio.

Whatever your choice, you’ll also need enough space next to your studio to gather your products before photographing them, as well as a surface to open them, prepare and clean them if necessary, then repackage them.

Choose your product photography equipment and camera carefully

For successful product packshot photography, it’s crucial to choose the right equipment, especially your camera. Your camera can make a huge difference in terms of image quality and visual impact.

But what type of camera should you choose? They come in a wide range of types and prices…

It might be tempting to stick with smartphones, but their image quality is too limited to make good packshot photographs.


product photography equipment and camera


Instead, we recommend investing in a dedicated camera. DSLR cameras are widely regarded as the standard choice for product packshot photography, offering high-resolution images and great versatility.

But what really matters is the size and quality of your camera’s sensor. This will have a significant influence on the resolution and level of detail of your photos.

The most common sensor sizes are full-frame (35 mm wide) and APS-C (24 mm wide). For packshot photography, we recommend opting for APS-C, which offers a greater depth of field and therefore a sharper product in the frame.

In addition to choosing the right camera, you’ll also need to consider other items of product photography equipment, such as lenses and tripods. Lenses are important for getting the right focal length, aperture and sharpness, while tripods help maintain camera stability and minimize motion blur.

Take care of your lighting

Lighting is a crucial element in high-quality packshot photography, and one that shouldn’t be overlooked: the right lighting for your products will highlight their features, textures and details, and make them attractive to your customers.

First of all, you should know that the ideal lighting for product photography is soft, even light, with no unwanted shadows or reflections. However, this does not mean that you should leave no shadows in the final shot: a product without shadows is also a product without depth. On the other hand, you must be careful not to add unnecessary or excessive shadows.

There are several ways of doing this: using a softbox, placing reflective or diffusing panels around your product, or placing lights on either side of your product, preferably using LED bulbs.


differences in lighting color temperature


It’s also important to take into account the color temperature of the lighting used. The color temperature of the light can influence the perception of your products. For example, a light that is too cold can give an impression of sterility, while one that is too warm can alter the colors of your product. We therefore recommend using a neutral white light, with a color temperature of 5500K.

We also advise you to work with a tripod to avoid motion blur, especially if you use a low shutter speed for better luminosity.

Choose the right background

In packshot photography, always opt for the simplest possible background. The aim is not to distract attention from the product.


how different backgrounds can change the perception of a product


A background that’s too busy or colorful may distract the customer’s eye and detract from your product’s image. Similarly, a gray or black background can “overwhelm” the product.

So keep things simple and opt for a plain white background. This will make it all the easier to crop the image later to create a transparent background for other media!

Ensure the repeatability of your shots with your product photography equipment

When creating packshot photographs to showcase your products on the Internet, it’s essential to pay particular attention to the repeatability and homogeneity of the shots. Indeed, to present all your products in a coherent way, it’s necessary to reproduce a similar shooting pattern for each of them.

However, maintaining this consistency can be a daunting task when working with a traditional photo studio. The logistics involved in setting up each product and your product photography equipment can quickly become restrictive, making it difficult to achieve a satisfactory level of consistency.


draw up a precise set-up plan for your product photography equipment


This is why we strongly recommend that you draw up a precise set-up plan of your product photography equipment, carefully measuring distances and angles, as well as the various settings used, to ensure that each shot will be similar to the last. This rigor will save you from having to retouch each photo individually in the post-production phase, despite the time required for initial preparation.

Note that if you use one of our automated studios, you can save all your positions and settings for reuse one click from one shot to the next, making this step totally trivial!

Use the right post-production software

High-performance post-production software not only eliminates any imperfections that might affect image quality, but also allows you to adjust brightness and sharpness, crop and remove background: all essential steps in achieving the perfect packshot.

With this in mind, Adobe Photoshop is an excellent example of post-production software for editing packshot photographs. This software is, after all, renowned for its ability to process high-quality images with great precision and flexibility.

However, the use of this type of software cannot be improvised. Mastering Photoshop’s features takes time and practice. Learning to manipulate the various image processing options requires a certain expertise that only an experienced user can acquire.

Taking into account the time needed to master this kind of post-production software is crucial. You need to be prepared to invest time and money in training your staff.. So that you can produce top-quality packshots.

How can an in-house automated photo studio benefit your company?

Investing in an in-house automated photo studio can be extremely beneficial for companies, due to several key factors.

Firstly, the notion of flow is vital to understand: over the course of the year, product shots follow one another according to the calendar, stocking, marketing and so on. However, all photos must remain coherent and consistent to reflect a professional image of the brand.

This requirement takes a lot of effort when you use a lot of product photography equipment… Whereas an automated photo studio is designed to greatly simplify this notion of flow and homogeneity.


product photograpgy equipment and software


In fact, thanks to specialized equipment fully controlled by intuitive, easy-to-use software, you’ll be able to achieve consistent photographic quality, whatever the time of year. Save all your settings and positions in just a few clicks, and reuse them for all your shots!


Orbitvu automated photo studios


In addition, an automated photo studio combines all your product photography equipment. Lighting, background, product positioning, 360-degree views and post-production in a single system. This not only saves a lot of time and manual labor, but also reduces photography-related errors and costs. As a result, you’ll be able to increase your productivity while guaranteeing superior photographic quality.


easily choose your type of media in Orbitvu Station


An automated photo studio also enables you to work with different types of media. In addition to traditional still photos, it’s often possible to create 360-degree views, videos and animations to showcase your products.

Investing in an in-house automated photo studio can offer many advantages. In addition to saving time and money, using an automated photo studio produces professional, coherent and consistent photos. And offer you the possibility of exploring other types of media. We’ll be talking more about this in subsequent articles in this series.

How to take packshot photographs: the basics you need to know

There are a few basic rules to follow to achieve professional results.


First of all, the presentation must be meticulous. Take the time to lay out the product properly. Place it at an angle favorable to light. Think about its positioning in the image.

It is also crucial to clean and prepare the product before photographing it. Stains or scratches on the object would have a negative impact on the final image. This may seem obvious, but it can make a big difference when taking the shot.


Once again, the choice of background is an important aspect of packshot photography. Ideally, use a neutral white background, as this will highlight the product and maintain visual balance. Colored backgrounds can distract attention and compromise image quality. Don’t forget: we have no artistic intentions here; the primary objective is to showcase the product faithfully.


Finally, it’s crucial to avoid blurring the entire product by using the “focus stacking” technique. This technique consists of taking several photos, changing the focus point at each shot, and then combining them to obtain a sharp photo of the entire object. In this way, the product is truly represented as it is, and all the sharpness is preserved. This focus stacking technique can be time-consuming with a traditional photo studio… But it can be done automatically with an automated photo studio.

The devil is in the details

To produce high-quality packshot photographs, you need to pay attention to every detail, use the right shooting techniques and retouching tools. This is also where you can see just how much an automated photo studio can make your packshot photography easier, every step of the way.

There are many other elements to take into account in order to produce good packshot photographs. These are the elements that we’ll look at in the following articles:

  • how to adapt photographs and settings to the type of product and its specific features,
  • what type of media to choose for your product,
  • and finally, what’s the best way to ensure consistency between each of your photos for a highly professional look.

Become the photographer of your products

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Welcome to the fourth article in our series The Complete Guide to Packshot Photography. Today, we’re going to be talking about media photography and more specifically which media to choose and why, a crucial issue to ensure you get the most impactful packshot possible. After all, some products need to be seen from every angle […]