Uncategorized

Product photography: discover the 2018 PackshotCreator innovations

Visual rendering, details, product textures, speed and strength of production process… In 2018, PackshotCreator reinvents product photography. Since the beginning of the year, the leader strikes the market with brand new innovations serving ecommerce companies. Automated photo studios, control software, every feature has been rethought for performances never reached. No matter which kind of product […]

E-commerce

News

2017 winter sales: top 5 don’ts for your product webpages

In a few days, e-commerce websites will be trading their Christmas template to a winter sales theme design to prepare for the long-awaited sales of January. Indeed, e-sellers have been preparing their online shops for a few weeks already to welcome customers looking for online deals. We are taking this opportunity to remind you a […]

E-commerce

Tutorials

Tutoriels

How to photograph eyewear for online stores?

How to photograph eyewear for online stores? This case study — the first in our new series — gives you all the essentials to produce high-fidelity photographs of eyewear for your online store. It’s based on the expertise of several product photographers, graphic designers and marketing executives. Discover our product photography tutorial. 1- How to photograph […]

E-commerce

The 5 laws of e-commerce visual attractiveness

To build trust with e-commerce visual attractiveness, it’s crucial to start by following the laws of visual attraction. These include online reviews, product options, promotional campaigns… and especially your visual identity. Here are the 5 laws of visual attractiveness for your e-commerce site. Standardize your communication When you’re browsing an online store, you really don’t […]

E-commerce

News

Guidelines and latest trends for your social media product photos

What’s the visual code you need to follow to promote your products on social media? From new trends to technological innovations via artificial intelligence, your social media product photos are more important than ever as the cornerstore of your communication strategy. And in mobile formats, visuals that are reactive and interactive are essential to building a great customer […]

Tutorials

Uncategorized

How to avoid blurry product still photographs

When you create product still photographs, a number of problems with your camera settings can cause blurring. Blur can also be caused by a stabilizing issue or inaccurate adjustments. How do you solve the problem, and which macrophotography techniques can you use to obtain perfectly sharp results with flawless acutance?