Three complementary technologies are composing this modern studio: lighting, dongle and a software.
A compact studio, an integrated homogenous LED lighting system, piloted by a powerful software.
A unique photo studio on the market for the creation of 2D visuals for small objects.
Composed of 9 modular zones, obtain with ease, photos of all your products.
This photo studio benefits from an interior shooting volume of 702 cm3 and can hold large products.
Benefit from two distinct shooting modes for your clothes, textiles and accessories.
An innovative photo lighting system for semi-precious stones and gemstones.
The 360 photo studio extremely productive even for complex product photography.
A product photography studio dedicated to worn clothes, with a sophisticated lighting and turntable.
The complete photo studio offers you an infinity of possibilities to create visuals of big products.
The widest range of turntables.
A 360 turntable conceived and dedicated to the horology, jewelry and goldsmithery industries.
Reveal your products in the most beautiful way with the new 360 backlit turntable PackshotStudio Multi-Side.
With this multiple arm system, photograph your products from five or ten different and simultaneous angles.
Accompanying a leader in telephony in its photo and animation production
A leader in professional telephony, the company OneDirect is known for being on the lookout for new cost-effective solutions. Following the acquisition of a PackshotCreator system, it was able to enrich its website with new interactive content, favorably present its offer, and above all improve its turnover.
How does one develop the traffic on one’s website through improving the online experience of web surfers?
As a visitor stays on a page for, on average, 7 seconds, a pure player attaches significant importance to the esthetics, ergonomics, and interactivity of its site. To grab and keep the attention of the web user, OneDirect decided to improve its site. The redesign was accompanied by a new manner of presenting certain products. The product sheets with an additional “3D View” tab are targeted upstream by the marketing director, Emmanuelle Tellier (promotional gifts offered to clients, for example). In continuous rotation and controlled by the mouse, the 3D views figuring on the OneDirect website were produced in-house by Emmanuelle Campagna, “designated” user of PackshotCreator. She attests to the customer satisfaction tied to this change: “The user benefits of PackshotCreator are summed up in 4 words: simplicity, versatility, efficiency, profitability”.
The visitor becomes an actor
The fluidity and low file weight of 360° views produced in-house with PackshotCreator make it so that the pages open immediately and provide more comfort for navigation. No need to download an additional program: the formats Flash®, HTML5, or GIF of the animations created with PackshotCreator are the most widely used on internet browsers. We can thus view the products presented from multiple angles. The 360° animations enable the visitor to be the actor of its movements, thus creating interactivity. As the animations are very attractive for the user, Emmanuelle Campagna’s work has gained in productivity. A procedure is implemented upon reception of the PackshotCreator material.
Tellier enters the weekly schedule of products to be photographed into a shared file with E. Campagna. 3D is not just for bestsellers, but is not routinely requested either. In any case, 3D or still view with magnifying glass, the products are oriented in the same direction (forming a 45° angle to the left).
27% increase in revenues
The site’s traffic underwent a noticeable increase, mechanically improving the performance of the commercial site. Thus, the monthly revenues of December 2008 experienced a 27% increase compared to 2007. We understand better why 360° product animations are at the forefront of the intended means by companies to enhance their offer. The objective of a site is also to reach the largest possible audience. The founding president Emmanuel Stern expands on this aspect: “This is about taking into account all visitors, including those who won’t have the possibility to make the trip to the store and see the product before buying it online. Everyone may momentarily not be able to make the trip: this does not just concern those individuals with reduced mobility or rural residents. The online purchase must not pleasure of the showcase”.
Bazarchic’s video review.