PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator.


A user-friendly interface with multiple project screens

The 2018 software vintage has more than twenty new features with three core missions: productivity, simplicity and creativity. From still photography to animations, the setup, features and productivity of the software have been comprehensively revised and improved. “The 2018 version is 300% more productive than the previous one. We’ve optimized all of the algorithms. Lots of features have been added to ensure that the results are even more accurate than before when users create their images. The major asset of the software is how intuitive it is to use and get instant professional results, and the new interface will really stand out to anyone who’s used the old version. We’ve made it much more user-friendly. That means you can work on multiple screens, multiple projects and multiple studios from within the same software. If necessary, all at the same time,” explains Laurent Wainberg.

PackshotCreator software 2018 photography features

The new software interface lets you directly control the creation of product photos & animations

Combinations to boost your production of still shots and animations

Online retailers sometimes have thousands of items to sell, and all of them need product photos. To match this need, the software now allows you to save an unlimited number of parameter profiles for different types of products. Positioning parameters (ghost images), shots, retouches and exports can all be stored and reused, regardless of the number of products to photograph or turn into animations. Once they’ve been saved, the production process is practically automatic. All you have to do is select the profile, click to apply and trigger the camera. For product animations, the 360 X2 video features makes it possible to extract images to create a 360° video in HTML5 format. When you directly build this type of responsive animation, you can also export files with a white background (JPEG) or a transparent one (PNG).

Software tools for creative, accurate results

“We wanted to build on the software’s customization and rendering capacities. Our developers worked on several different points. For instance, 360° animations can now be modified to suit different website designs by changing the color of the control buttons or adding annotations or a magnifying glass,” adds the founder of PackshotCreator. The “Drop Shadows” tool lets you add depth and relief to your product photos. The new software is a production tool, but it also lets you improve your images. PackshotCreator 2018 lets you work on prior projects by importing old visuals (photos and/or animations).

Total control at your fingertips

The new software gives you full control over the production process. And when you combine it with a studio by PackshotCreator, you get a huge range of options. On the latest studio models, the LiveLight feature lets you adjust the lighting from any touchscreen device. “The result is that you can make adjustments with surgical precision, and more importantly, its lets you achieve optimal color rendering,” explains Laurent Wainberg. Total control at your fingertips, one degree and one click at a time: you can operate PackshotCreator turntables directly from within the software. By controlling the rotation of the turntable to within just one degree (video below), you can position products for photo shoots and animations with extreme precision.

Storage: what’s your weapon of choice?

Last but not least, one of the major innovations in 2018 is customized data storage. The software now allows all files to be internally stored on your hardware or sent to the cloud via SaaS. Managing and administrating resources online lets you obtain detailed usage analytics and makes it faster and easier to share images, whether for internal communications or e-commerce sites. More than a new software version, this is a comprehensive control center for companies to manage their visual communications.

Learn more about all the new features and innovations in PackshotCreator’s new software

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E-commerce product photography: 4 reasons to produce your own visuals

In e-commerce product photography, creating your own visuals lets you take control of your communications. Whether converting visitor interest to sales or adapting to the latest trends, here are the points to consider.


 1- Turn intention into online sales

One of the ways you can master sensory marketing is by giving consumers the power to see and touch the products they want to buy. But when you’re reaching consumers over the internet, it’s essential to compensate for the absence of physical touch by using high quality visuals. A European study carried out by PackshotCreator in 2013 confirms that product photos and animations are the primary element inciting consumers to make a purchase.

2- Match your visuals to your products 

We don’t buy furniture the same way we would buy electronics or printer toner, so it often makes sense to think about what kind of visuals you need before you put images online. Do you need single or multi-view photos, animations, compositions or images of products in context? Once you’ve determined what you need, you can set up an image production flow and visual guidelines for your e-commerce website.

Quechua – 3D Model – black background by PackshotCreator

3- E-commerce product photography : they provide your visitors with a different context

New tools are at your disposal to provide your visitors with new experiences, keeping pace with developments in the online market and the appearance of multi-channel / cross-channel retailing.

Let your visitors configure products themselves. The goal is to provide a sensory experience so that consumers gain a sense of ownership and imagine themselves with the product in the right context. As early as 2014, Ikea began offering website visitors an Augmented Reality experience. This allows future buyers to use their smartphones or tablets to visualize what a computer-modelled sofa would look like in their living rooms, for instance. Opticians use the same technology to allow customers to try on a virtual pair of glasses in real time.

4- Live up to Gen Y expectations

Digital generation of e-commerce product photography: technological developments like Oculus and Playstation VR are eroding the boundaries between video games and e-commerce. Augmented Reality and Virtual Reality blend practical features with interactivity. Visitors to your online store can visualize themselves with your products in their own environment, and if they buy furniture, they no longer have to measure everything in store!

As a recent example, in 2016, Chinese e-commerce behemoth Alibaba set up the Buy+ system. This Virtual Reality shopping technology allows internet users to immerse themselves fully in the shopping experience. It’s an invaluable tool for any online store with Generation Y customers, who were weaned on video games. Online shoppers can browse store aisles as they please, bringing up product characteristics by looking at the action buttons.

Bonus : what are the options for e-commerce entrepreneurs to create in-house product photos?

From simple photos to Augmented or Virtual Reality, there are numerous options to create your visuals in-house.Depending on the quantity and/or complexity of your visual needs, you may wish to hire an in-house service provider to cut down on the hassle of return trips. An external service provider will generally use his or her own photographic equipment.

E-commerce product photography: a solution for a greater responsiveness

Another option is to set up equipment on site. A Packshot photo studio is ready to use, and can easily be operated by a professional photographer or a staff member. This kind of studio can be configured to create photos or animations of different items. It is made up of a box with lighting connected to a computer and operated by dedicated software. The software features allow you to standardize and unify your image production. Other features allow you to enhance photos by adding interactive zoom, scripted animations, or smart image distribution.

Investing in your e-commerce product photography ensures fast reaction times and high image quality to make your online shop window stand out from the competition. Beyond e-commerce needs, bringing your image production in-house lets you take charge of everything from communications and archiving to quality control. The common denominator in each of these domains is the need to manage production flows as well as possible.

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E-commerce revolution : all products in 3D

SportOkay.com has launched last autumn a new website dedicated to sporting goods with a large choice of products. SportOkay.com is specialized in mountain equipments, trekking and cycling gear from the most reputed brands. Delivery is available in Europe.

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coop@home uses PackshotCreator

Coop@home is the online supermarket created by Coop, the largest retail and wholesale company in Switzerland. Coop@home offers a large range of brand products as well as its own brands.

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Advertising is very important to inform people and persuade them about buying or trying a product or a service. Marketers can advertise through several mediums such as newspapers, magazines, brochures, billboards, websites, blogs, e-commerce sites among others.

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PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

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E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

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PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]