online product photography innovations 2018

Online product photography: hit the ground running in 2018

To cap off a year filled with innovations, PackshotCreator is announcing an exceptional trade-in offer. The leading brand in online product photography will take your old studio box and replace it with a flagship product, the PackshotCreator R3 M, operated by the latest generation PackshotCreator software.

Here’s a recap of the innovations we launched in 2017…


Three new products for in-house image production

The year ended with a bang, both for PackshotCreator on online product photography & e-commerce business. According to JDN digital analytics, online retail revenue was up 13.48% in November 2017 compared with the previous year. Also according to JDN figures, in the same period online purchases grew by 16.06%.

To keep up with this steady growth in e-commerce, the company that helps entrepreneurs become their own product photographers launched three major innovations in 2017.

A full overhaul of software for online product photography and 360 animations

PackshotCreator has been regularly updated ever since it was launched more than a decade ago. This time it’s been fully overhauled to allow uniform image production, from product positioning in studio to uploading and using image files. Images can now be added to all types of media, including online retail websites, databases and social. The new software will now accompany the full range of photo studios, turntables and 3D systems. New tools allow users to speed up their image production process, whether they’re beginners or advanced professionals.

E-commerce photo software 2018

With a simplified interface and improved algorithms, the PackshotCreator software 2018 edition includes many new features that make it more powerful and intuitive than ever before

Now there are even more ways to enhance photos and animations, with added creativity. One innovation to watch: the automatic cropping process is much faster than before. The LiveLight feature in some studios lets you adjust the light sources at will from a touchscreen device. It’s perfect when photographing difficult items like eyewear. Other software innovations include the ability to add drop shadows to product images, or create a 360° video and extract all of the images. Another improvement, especially useful for online retailers who produce a high volume of images, is the ability to transfer photos, animations and videos and have them hosted directly.

Product photo studio lighting features

The new LiveLight feature lets you control and adjust the different LED light sources within your studio. And you can do it all from a touchscreen tablet (see photo above and video below).

A storage and publishing tool for online product photos and animations

This lets you manage your online resources and get detailed usage data. Most importantly, www.saasphoto.com makes it easy to publish images without delay. You can publish your photos quickly, whether it’s in your online store or your internal communications. “Our number one priority was to reinforce ease of use and provide innovative features. Over several months we looked at comments from our customers and feedback from our photography experts. Our developers worked for many months to make this the simplest, most high-performing software on the market. It’s accessible to everyone, photographers as well as beginners. We’ve even simplified and enhanced the interface,” explains Laurent Wainberg, founder and director of PackshotCreator.

E-commerce photo storage in the SAASPhoto private cloud

The new PackshotCreator software lets you store photos, animations and videos on a host server (cloud), making it easier to publish them online and analyze their use

Two new automated photo studios

On the studio side, two innovations have been added to a range of offline & online product photography solutions tailored to every industry. The new LuminaPad Mark II backlit photo table is a unique design with a multitude of configurations. These make it possible to photograph clothing and accessories in flatlay or on a mannequin. The Full LED lighting system includes five different light sources that can be operated via LiveLight. “For instance, this lets you give volume to clothes that are being photographed flat. LiveLight is perfect for exceptional color rendering. The touchscreen controls provide unparalleled amplitude and precision when you’re making adjustments to the lighting,” explains Nicolas, product photography expert and instructor for PackshotCreator. On top of this, the studio includes a measuring feature to provide interactive information on the size of any garment or accessory.

Eight light sources for perfect product photographs to display online

The PackshotOne Mark II is an XXL-sized photo studio. Just like the LuminaPad Mark II, it comes equipped with the LiveLight feature to operate the full LED lighting system. There are fully 8 zones where light intensity can be adjusted, including two articulated front panels. Each of these zones is modular and independently adjustable. The photo studio can accommodate products up to 120 cm tall. A turntable can be added to the studio to generate multi-angle, interactive 360° views.

E-commerce photography studios for the fashion industry

The LuminaPad Mark II is a unique solution designed specially for the fashion industry. The multiple configurations options make it possible to photograph items in flatlay or on any type of mannequin.

Online product photography: a solution for extra large products

The PackshotSpin has been a popular tool for producing 360° animations for over ten years. A now it now comes with even better specs! The turntable is now available with an XL upgrade, making it the only tray with a 3 m diameter capable of supporting a load of up to 600 kg. With this system, furniture companies can do their own photo shoots. They can also produce multi-angle images and 360° photographs of even their largest items of furniture. They can upload images to their online store, share them in-house or publish them on social media. And the same goes for two-wheelers: the 360° platform can support all kinds of bikes.

e-commerce photos 360 turntable, online store animations

A three meter diameter and a capacity of up to 600 kg. All kinds of bulky items can be photographed or rendered as animations

2018: a year of innovations in online product photography

2018 is set to be a watershed year for PackshotCreator. A new range of studios is being launched with numerous innovations. “The goal is to get ever closer to the specific needs of different industries and businesses and the particular characteristics of their products. These new packshot photo studios will be targeted to every budget and all types of use. They will be highly tailored tools, and never-before-seen innovations on the offline & online product photography market,” says Laurent Wainberg.

 

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PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

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“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

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PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

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PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

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PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

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