How to photograph a leather case wih pure black background?

Pallas Cuir and PackshotCreator

Created in 1988, “PALLAS CUIR” is a store specialized in leather clothing, motorcycle clothing, leather goods and footwear. The brand quickly became a regional reference in its domain.
(more…)

Become the photographer of your products

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How to reduce abandonned shopping carts ?

4 fundamentals for reducing abandoned shopping carts

Let’s take a look in this article at how to animate an e-commerce site in order to drastically reduce abandoned shopping carts. The ultimate objective is to optimize the conversion rate For this, we will examine four of “sure things” of customer experience, after having defined the two key terms of this article. The conversion rate designates […]

Packshot E-commerce product photography

E-commerce product photography: 4 reasons to produce your own visuals

In e-commerce product photography, creating your own visuals lets you take control of your communications. Whether converting visitor interest to sales or adapting to the latest trends, here are the points to consider.


 1- Turn intention into online sales

One of the ways you can master sensory marketing is by giving consumers the power to see and touch the products they want to buy. But when you’re reaching consumers over the internet, it’s essential to compensate for the absence of physical touch by using high quality visuals. A European study carried out by PackshotCreator in 2013 confirms that product photos and animations are the primary element inciting consumers to make a purchase.

2- Match your visuals to your products 

We don’t buy furniture the same way we would buy electronics or printer toner, so it often makes sense to think about what kind of visuals you need before you put images online. Do you need single or multi-view photos, animations, compositions or images of products in context? Once you’ve determined what you need, you can set up an image production flow and visual guidelines for your e-commerce website.

Quechua – 3D Model – black background by PackshotCreator

3- E-commerce product photography : they provide your visitors with a different context

New tools are at your disposal to provide your visitors with new experiences, keeping pace with developments in the online market and the appearance of multi-channel / cross-channel retailing.

Let your visitors configure products themselves. The goal is to provide a sensory experience so that consumers gain a sense of ownership and imagine themselves with the product in the right context. As early as 2014, Ikea began offering website visitors an Augmented Reality experience. This allows future buyers to use their smartphones or tablets to visualize what a computer-modelled sofa would look like in their living rooms, for instance. Opticians use the same technology to allow customers to try on a virtual pair of glasses in real time.

4- Live up to Gen Y expectations

Digital generation of e-commerce product photography: technological developments like Oculus and Playstation VR are eroding the boundaries between video games and e-commerce. Augmented Reality and Virtual Reality blend practical features with interactivity. Visitors to your online store can visualize themselves with your products in their own environment, and if they buy furniture, they no longer have to measure everything in store!

As a recent example, in 2016, Chinese e-commerce behemoth Alibaba set up the Buy+ system. This Virtual Reality shopping technology allows internet users to immerse themselves fully in the shopping experience. It’s an invaluable tool for any online store with Generation Y customers, who were weaned on video games. Online shoppers can browse store aisles as they please, bringing up product characteristics by looking at the action buttons.

Bonus : what are the options for e-commerce entrepreneurs to create in-house product photos?

From simple photos to Augmented or Virtual Reality, there are numerous options to create your visuals in-house.Depending on the quantity and/or complexity of your visual needs, you may wish to hire an in-house service provider to cut down on the hassle of return trips. An external service provider will generally use his or her own photographic equipment.

E-commerce product photography: a solution for a greater responsiveness

Another option is to set up equipment on site. A Packshot photo studio is ready to use, and can easily be operated by a professional photographer or a staff member. This kind of studio can be configured to create photos or animations of different items. It is made up of a box with lighting connected to a computer and operated by dedicated software. The software features allow you to standardize and unify your image production. Other features allow you to enhance photos by adding interactive zoom, scripted animations, or smart image distribution.

Investing in your e-commerce product photography ensures fast reaction times and high image quality to make your online shop window stand out from the competition. Beyond e-commerce needs, bringing your image production in-house lets you take charge of everything from communications and archiving to quality control. The common denominator in each of these domains is the need to manage production flows as well as possible.

Become the photographer of your products

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PackshotCreator digital product photography

E-commerce: from the physical stockroom to the digital product photography inventory

Digital product photography: PackshotCreator and Wizishop are offering an exclusive webinar to help you become your own product photographer.

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Become the photographer of your products

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photo packshot 360 for e-commerce

E-commerce revolution : all products in 3D

SportOkay.com has launched last autumn a new website dedicated to sporting goods with a large choice of products. SportOkay.com is specialized in mountain equipments, trekking and cycling gear from the most reputed brands. Delivery is available in Europe.

Product photography studio retail coop@home

coop@home uses PackshotCreator

Coop@home is the online supermarket created by Coop, the largest retail and wholesale company in Switzerland. Coop@home offers a large range of brand products as well as its own brands.

packshot advertising photographer

Create artistic visuals for your advertising

Advertising is very important to inform people and persuade them about buying or trying a product or a service. Marketers can advertise through several mediums such as newspapers, magazines, brochures, billboards, websites, blogs, e-commerce sites among others.

Digital product photography: PackshotCreator and Wizishop are offering an exclusive webinar to help you become your own product photographer.

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Become the photographer of your products

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PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

Other posts you might be interested in :

PackshotCreator's new software 2018

PackshotCreator’s new software: a control center for product photography

PackshotCreator has just released its 2018 software version. With cutting edge features to automate and standardize professional image production, this is less of an evolution and more of a revolutionary change. Here’s an overview of the new features with Laurent Wainberg, director and founder of PackshotCreator. A user-friendly interface with multiple project screens The 2018 […]

E-commerce products photography in Dubai

E-commerce products photography: an international partnership in Dubai

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai. A new strategic vision for e-commerce products photography This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator […]

PackshotCreator, the inventor of the Packshot studio and the leader of e-commerce products photography solutions in Europe announces a strategic partnership with Shapes Defined, a company based in Dubai.


A new strategic vision for e-commerce products photography

This partnership comes as a response to the economic transformation in the Middle East; this is the mission that PackshotCreator and its new partner will tackle. “Our strategic vision to equip our future customers does not stop at the borders of Europe, it is global.” Says Laurent Wainberg, CEO and founder of PackshotCreator. This development strategy appealed to Muna Salah and Chris Domazina. They were already aware of the reputation of PackshotCreator photo solutions  for quality and efficiency. “We already knew what are  the benefits of standardized technologies and the acceleration in the shooting process for e-retailers. It also emanates a professional result, whether on photographs, visuals, multi-views or the animation of products. This corresponded perfectly with the strong development of the retail industry in the Middle East. “, details Muna Salah.

E-commerce products photography solutions throughout the Middle East

PackshotCreator and its partner Shapes Defined will be at the heart of this development in 2018. With a major expansion plan the partners will tackle all the countries in the Middle East by offering the latest product photography technological innovations from Dubai. From the main city in the United Arab Emirates, the headquarters of Shapes Defined, the entire range of PackshotCreator automated photo studios will be available to meet the requirements of the major players in retail and e-commerce.

Fifteen years on the Packshot photography market

“We have been offering photo studios for more than 15 years, driven by the most powerful and intuitive software on the market. There are models specifically designed for certain trades. This is, for example, the case of PackshotMacro R,  developed particularly for the jewelry and horology business sectors. A brand new version will be put on the market very soon. ”, Says Laurent Wainberg.

Ranges of e-commerce photo studios adapted to each specific need!

The PackshotMacro R allows for photos and 360° animations of all the small and complex objects. From diamonds to microprocessors to luxury timepieces. It has a full LED lighting system with six zones of light, their intensity is independently adjustable. This technology, unique in the e-commerce products photography market, allows a total control over shadows and unwanted reflections.

The new LuminaPad Mark II is for all fashion sector. The versatility of this backlit light table makes it possible to use multiple combinations of photo set ups (vertical, with mannequins, flat-lay). Its users have the opportunity to photograph clothing and accessories.

New e-commerce photo studios driven by ultra-powerful software

Equipped with the new LiveLight function,the rendering on textures and colors is optimal. This new feature allows control of the four light panels and the light table (100% LED) with real time display and control from any touch device. This precision is also found with the tool “measure”. It gives an image of actual dimensions of one or more parts selected on a subject. These novelties, like in the bestseller of the range, the PackshotCreator R3, have their power increased tenfold. Thanks to the evolution in quality of manufacturing materials and lighting systems, an optimum photography environment is achieved inside the light box, that the Packshot team is always quick to implement.

An empowered  2018 Software dedicated to e-commerce products photography

“We wanted to meet the expectations of our customers. They wanted even more simplicity, speed and functionality. We promised, and we delivered! The 2018 version of PackshotCreator comes with completely reworked algorithms. The clipping and the multi-clipping of the product thus becomes more precise, fast and above all more intuitive. Today we can talk about intelligent cutting, “explains Laurent Wainberg.

In conclusion

Whether in Dubai or Paris, PackshotCreator teams will be happy to present to you the latest photography product. We want you to try it. Online demonstrations are organized with our expert photographers, and feel free to book an actual one to one demonstration at our new studio of our partner Shapes Defined.

Contact info

Shapes Defined

Level 29, Marina Plaza, Dubai Marina, Dubai, UAE,
PO.Box 112229.
Phone: +971 4 512 4107.
Email: info@shapesdefined.com

 

Become the photographer of your products

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