What is Ocarat’s secret to showcase realistic jewelry photography?

Ocarat.com has revolutionized the online jewelry market in France. The online jewelry is using PackshotCreator automated photo studios.

How? By being the firsts to make fine jewelry affordable with very competitive prices.

Ocarat’s expertise and experiences made it possible to achieve such challenge. Thus the Ocarat team directly selects and buys gemstones and gold without any intermediaries.

This same approach to quality and cost-optimization has drove Ocarat to purchase a PackshotCreator solution.
Jewelry photography is one of the most complex to master because of product reflections and complex color shades. To overcome those challenges, Ocarat has without any doubt opted for the PackshotMacro R solution and its exclusive and efficient lighting system (made of 6 zones of dimmable light). This solution also offers the required precision to make successful photos and 360-degree animations.

To conclude :

PackshotCreator’s photo systems offers you simplicity, standardization and a high quality level for all your pictures.

“The photos of our jewelry for the Internet have to produce the same effect as the showcase of a jeweler: they have to be attractive. But on the Internet, this is not enough. Customers need to be ensured about the quality of this kind of product. Therefore we have to use very high quality images that offer a perfect rendering of materials and details. Our PackshotMacro R equipment helps us daily to achieve such aim in a simple and efficient way.”

Arnaud Poujade, Manager at Ocarat.com
www.ocarat.com

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