PackshotCreator product photography

About us – Make product photography easy

Make product photography easy – 15 years of expertise and innovative digital shooting solutions for your Packshot product photography.

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From the physical into the digital stock

Present in 35 countries

  • Since the beginning of the e-commerce revolution in the early 2000s, the digital image of products became a major challenge in the business world. E-commerce has experienced exponential growth during these last ten years, marked by technical innovations.
  • Since 2001, Laurent Wainberg, founder of PackshotCreator, has been one step ahead of this digital boom, following it with very closely.
  • He has been building his business in response to the growing needs in the creation of product visuals. It is therefore at the heart of our strategy to make it possible for anyone to become one’s own product photographer .
  • Today, PackshotCreator is present in 35 countries, and accompanies more than 20,000 users to make the product photography easy: ranging from small companies to large international corporations, including prestigious brands in a number of industries!

Our priority :
your productivity

Automated photo studios and services

  • The first years of the company were dedicated to its priority: conceiving services in order to optimize the production of product visuals, as well as increasing time saving and productivity for e-commerce actors.
  • The PackshotCreator automated photo studios are employ a method of visual production which creates independence, cost optimization, and deadlines in keeping with quality.
  • Parallel to the launching of these new innovative products, PackshotCreator progressively developed its Consulting and Training pole. Its formation center was certified in 2005. Each year nearly 500 people are trained and advised by experts in digital imaging.
a girl is about to shoot a shoes into a photobox

Enhancing the efficiency of our clients

Services for all industries

  • PackshotCreator services cater to all business sectors and cover all the techniques of photography and digital product animations.
  • The service offerings of the range of services offered like PackshotOnboarding, PackshotFacilitymanagement and PackshotUniversity enable companies to enhance their human and technical efficiency in the production of product visuals.
  • Consulting, governance, and sectoral training programs in the photographic production of objects: these services meet all needs in digital product imaging.

Our mission

Responds to all your needs

  • Boost your product visuals and your communication mediums: from HD photography to 360° rotations, through 3D interactive animations. The recipes for PackshotCreator visual-creation and support respond to a number of company needs.
  • Our Photo solutions and services are very much equipped to meet the demands in the e-commerce sites, as well as any business which wishes to produce visuals for websites or printing (catalogues, flyers, or brochures).
  • PackshotCreator also caters to your demands in terms of Archiving, internal communication and even quality control.
innovative product photography concept
11 February 2001

Birth of a innovative concept

In the early 2000s, Laurent Wainberg came up with an innovative concept: enabling companies to create in-house visuals of all of their products in order to be more responsive and autonomous, all while saving money. Thus, the early years of the company were dedicated to service design in order to optimize the photo production flow of its clients.

Product photography software control
03 September 2004

Revolutionary innovation

Launch of PackshotCreator, first comprehensive, automated, and fully software-controlled photo studio. This luminous box, connected to and controlled from a computer, allows companies to create and industrialize in-house product-visuals. Ever since, the company innovates and supports the exponential demand of digital product visuals, as well as the growing requirement of customers.

PackshotCreator range expands to 360° animation
12 May 2006

360° and 3D animation

The PackshotCreator range expands to 360° animation to offer a different dimension to corporate communication. The following year, the new range of HD photo studios provides an exceptional rendering of photographed products. The PackshotSpin range multiplies possibilities by making possible the realization of 360° animations of products of up to 320 kilos.

packshot office e-commerce product photo solution for 360
13 October 2009


In 2009, Packshot takes it to another level with PackshotOffice: a 100% autonomous visual-creation studio based on touch technology. This studio is exclusively dedicated to the simplified production of photos and 360° product animations. It combines interactivity, intuitiveness, and performance with, for example, a large format display and surface-wave technology.

3D and large formats product photography
22 February 2010

3D and large formats

The year of 3D and large format with 2 new solutions launched onto the market, dedicated to companies wishing to produce enriched, in-house visuals: PackshotCreator 3D is the all-in-one, automated photo studio for the production of animations in 3 dimensions. The Alto range is the first compact range dedicated to shooting large format products.

product photography modular lightbox
04 April 2011


In the ongoing race of the digital image, a totally innovative solution is launched: the PackshotCreator R3 photo studio becomes the premier tool offering visuals on a pure white background, with zero editing. The system of this versatile and scalable studio allows for automated cropping thanks to a lighting system of 4,000 LED and an adjustable lighting intensity setting.

product photography light table for clothes shots
26 October 2013

The light table

An innovation makes a splash in the world of fashion: the backlit light table. The LuminaPad allows its users to photograph clothing and fashion accessories "flat lay" on a pure white or transparent background. The range then evolves with versions + customizations. They offer the possibility of shooting flat lay and worn, especially with Ghost models.

PackshotCreator 3D product photography systems
07 June 2014

Augmented reality

The range of MaestroBot photo solution marks an important milestone with the marketing of three photo studios for the 3D modeling of products. The photorealistic 3D scanning of products is guided by an automated process. The 3D models can be viewed on all media and web browsers.

product photography automation
29 January 2016

The year of the best-sellers

2016 announces the renewal of three bestsellers from the PackshotCreator range. Our flagship, the PackshotCreator R3 LT version, the PackshotAlto and PackshotMini Mark II version are redesigned and further improved in terms of modularity, ergonomics, and lighting. Our objective: automated photo studios that continue to meet your current needs, as well as those to come.

product photography, PackshotCreator product photography Consulting and Training
25 August 2016

A renewed offer

In parallel with the launch of new innovations in product photography, PackshotCreator has fully redesigned its Consulting and Training division. The result of these years of reflection: the new offers PackshotOnboarding, PackshotFacilitymanagement and PackshotUniversity, consulting, a new department, and specialized training programs.

two photo studio at the PackshotCreator's showroom
25 June 2017

A showroom in Levallois-Perret

The leader in product photography in 35 countries, settles in a brand new office in Levallois-Perret (Hauts-de-Seine, France). Now, in the vast showroom, users discover the latest technologies to create their visuals in-house. They are trained by our experts on the most recent photo studios.

Packshot Macrosphere 3D photo system for jewelry
25 May 2018

New product photo studios

PackshotOne Mark II, LuminaPad Mark II, PackshotCreator R3 Mark II or PackshotMacro DL are the major innovations of the year. Optimized lighting, design materials and shooting environment.... These leading-edge technologies improve the rendering even further for even more exceptional product photos and 360/3D animations.

multi editing automation with PackshotCreator product photo software
25 September 2018

New software, new possibilities

The new PackshotCreator software has arrived with more than 20 new features on the product photography market. In view of the changes, it is not an evolution, it is a revolution for this 2018 version that automates and standardizes the production of professional visuals.

How to shoot a model in a automated product photo studio ?
25 June 2019

Versatility and transformation

The PackshotCreator range is evolving with new and even more versatile automated product photography systems. To better adapt to the ever more demanding visual needs of the various sectors of activity, the PackshotStudio 360, PackshotStudio Multi-Side, PackshotSpin Jewelry and PackshotCompact photo studios and systems enrich the catalogue.

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