Wine and spirits
Glass that reflects, liquid that changes color, a label that must stay legible: a bottle combines the difficulties of product photography. An Orbitvu automated photo studio saves lighting, framing and processing in templates: your packshots start again from a consistent base, adjusted to each bottle.
PackshotCreator, official Orbitvu distributor in France and Switzerland, advises you on the choice of studio and installs it. Training for your teams is offered separately.
Glass, liquid, label and capsule do not reflect light in the same way. The lighting therefore has to be adjusted to each bottle.
The glass reflects the light sources and its surroundings. In high definition, a speck of dust or a fingerprint shows.
On a red wine, a light-colored turntable is reflected in the bottom of the glass. It is the reflections that draw the shoulder and the edges.
Lit only from behind, it comes out darker than the glass. Textured paper, gilding, embossing: each finish catches the light in its own way.
A metal capsule, a wire cage or a stopper reflect light at different angles from the body of the bottle.
To photograph a wine bottle, diffuse light is preferred: from the front, direct light creates hard reflections on the glass. Each source has its role, detailed in the diagram: backlighting reveals the liquid, side lights the shape, a directed light the label, dark surfaces the edges. On a dark bottle, a raised holder avoids the reflection of the turntable.
The balance between these sources is set bottle by bottle. Complex shapes, such as some spirits flasks, need more fill light.
In an Orbitvu studio, these settings carry over from one session to the next:
A Bordeaux bottle, a Burgundy bottle, a flute or a spirits flask do not have the same format. The color of the glass, the dimensions and the finishes change too. Settings must adapt to each bottle while keeping a consistent presentation across the whole range.
An Orbitvu Station template stores the number of images, the lighting, the angles, the camera position, the aperture, the shutter speed and the background removal. It is a reusable base, not a universal setting: you adjust it to the shape, dimensions, glass and finishes of each bottle. Station keeps one template per product type, one per format if your range requires it. A correction can then be applied to a whole series of images.
Depending on your needs, plan in particular:
The same files serve the product page, the catalog and the visuals sent to distributors and importers.
Before the session, list for each reference the views you expect, close-ups included: relief of the glass, neck and capsule, gilding or embossing of the label. Also set the file naming by reference, cuvée, vintage and sales destination: with each new vintage, you know which views to reshoot.
Everything starts from a real photograph of the bottle. The operator steps in whenever a choice or a check is needed.
Dust the bottle and handle it with cotton gloves: glass keeps every mark.
Set the bottle in the center of the turntable, on its holder if necessary.
Run the template: photos, 360° rotation, video. The software controls the lighting, the camera and the turntable.
Orbitvu Station removes the background during the shoot (IQ Mask or AI Masking), including in transparent mode. The operator checks the result on screen.
AI Retoucher can soften unwanted reflections, clean up blemishes and adjust colors, starting from the real photo. According to Orbitvu, strong reflections on glass may require manual retouching. The operator approves the result.
AI OCR reads the text printed on several views of the same bottle and sorts it into fields. The operator checks the data before saving it.
Export the formats you need, or publish to Shopify, Shopware, Magento, PrestaShop or WooCommerce.
The AI features of Orbitvu Station are reserved for subscriptions. AI OCR and AI Retoucher were announced in beta in June 2026.
We recommend two studios for bottles. The choice is made with you, based on your references: bottle height and weight, number of references, views needed, need for label data or measurements.
The XL-range studio we recommend for bottles. Orbitvu has used it on glass bottles with dedicated accessories.
Enclosed XL-range studio, designed to capture the product’s images and data in the same cycle.
By favoring diffuse light rather than direct light from the front. Backlighting reveals the transparency of the liquid, side lights shape the glass, a directed light illuminates the label. A raised holder and dark surfaces limit reflections from the turntable and the surroundings. The setting is saved and reused; some strong reflections still require retouching.
Yes, starting from a common base. Orbitvu Station keeps one template per product type: you can create one per format, with the same lighting and framing, then adjust it to the bottle. The studio is chosen according to the largest bottle in the range.
The turntable records the angles: front, back and profile in the same pass. A top view of the capsule requires a top camera mount. To show the whole bottle, a 360° rotation of 6 to 180 images is exported as HTML5 or video.
Orbitvu Station removes the background during the shoot, through a second exposure (IQ Mask) or with AI (AI Masking), including in transparent mode. Transparent holders are detected and removed. The operator checks the result on screen before export.
Not necessarily. Orbitvu states that the Alphashot XL G2 can be operated after a short training, and settings saved in templates are reused from one session to the next. Training for your teams is offered separately from the studio.
With AI OCR, Orbitvu Station reads the text printed on several views of the same bottle and sorts it into the fields you define. The operator checks the data before saving it. The feature is reserved for subscriptions; it was announced in beta in June 2026.
Describe your references: formats, glass colors, label finishes, number of bottles to photograph, views you need.
A first demonstration can take place by video call. To judge on your own bottles, an in-person demonstration can be arranged by appointment.
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