Amazon: How to Get the Best Product Photos to Boost your Sales

If you sell your products on Amazon, you know how important images are in convincing buyers to click “Add to Cart”. Your Amazon product photos are the first impression customers will have of your product, so it’s important to be aware of Amazon’s requirements while catching your customers’ eye.

In this article, we’ll take a look at Amazon’s image standards, followed by a look at your options for obtaining quality images. We’ll then give you 8 foolproof tips for optimizing your images and boosting your sales. Follow our tips for product photos that will boost your sales on Amazon!

 

 

What are Amazon’s image requirements?

Technical requirements

Amazon prefers images larger than 1,000 pixels on a side, to enable quality zooming. The use of images in JPEG format is also encouraged.

For each product sold on Amazon, it is mandatory to include at least one image of the product. However, to maximize the chances of selling a product, it is strongly recommended to include at least six images and one video.

Main image requirements

The first visible image on your product page is your main image. Customers can also see this image in search results: it’s the image that will motivate them to click on your product page, so choose it carefully!

The main image must:

• have a white background (RGB color values: 255, 255, 255),
• show the entire product within the image frame, without cutting off any part,
• not show any part of a mannequin (including light-colored elements, solid color, flesh color, structure or hanger),
• show the product at 85% of the image,
• do not display accessories that are not included with the purchase, or accessories likely to confuse the customer.

This list is not exhaustive; there are other more specific requirements, which we invite you to consult directly on Amazon website.

Requirements for all your product images

 

 

If there are constraints and preferences concerning your main image, you can imagine that the same applies to all your Amazon product photos. So let’s take a quick look at these requirements, which apply just as much to your main image as to the others:

• your images must faithfully represent the product you’re selling and correspond to the product title,
• images must not contain nudity or be sexually suggestive (this applies to the models, but also to what the product represents),
• children’s clothing must be presented flat without mannequins,
• you must not include customer comments, five-star images, statements (e.g. free delivery) or seller-specific information,
• you must not reuse any logo, badge or other variation representing Amazon or any of Amazon’s brands.

That said, the question now arises: how do you get good images for your products? As we’ll see in a moment, there are a number of solutions available to you.

Where can I find good photos for Amazon?

Option 1: Take photos from your supplier

A simple option is to ask your supplier to provide you with Amazon product photos, which can be advantageous for several reasons.

Firstly, it’s often easier than taking your own photos if you’re not a professional photographer or don’t have the necessary equipment. Asking your supplier to take these photos can also be less costly, as you avoid investing in a camera, lights, backdrops and so on.

However, there are disadvantages to consider. Photo quality can vary, and you can’t control how the photos look. What’s more, if your supplier uses the same photos for several customers, this can make it difficult to differentiate yourself from your competitors.

Taking your supplier’s photos can therefore be a tempting solution because of its ease of use, but it can compromise the quality, style and originality of your images…

Option 2: Hire an external service provider

By hiring an external service provider (such as a specialized agency), you send them your products and receive your Amazon product photos within a few days. This option almost always guarantees high quality.

However, this quality comes with a much higher price tag. And just like the supplier’s photos, you don’t have total control over how your photos turn out.

Option 3: Take the photos yourself by setting up a traditional photo studio

 

 

Many sellers choose professional photographers, but it’s also possible to shoot yourself with a traditional photo studio. This offers total control over the shooting process, allowing you to choose the angle, lighting and setting to achieve the desired image. What’s more, it saves money over the long term compared with hiring a professional photographer.

However, the quality of the photos depends on the equipment used and your experience in photography, and setting up the studio can be complex. Setting up a photo studio yourself for your products on Amazon can therefore be a more economical solution, but it requires certain skills and quality equipment if you want to achieve satisfactory results.

Option 4: Use an automated photo studio

The last possibility is a very interesting but often overlooked option: taking your own photos, but using an automated photo studio.

 

 

Admittedly, this may represent a certain financial investment at the outset, but in the long term, it can prove highly advantageous for your company. It allows you to take high-quality Amazon product photos, while saving time and money that would otherwise be spent hiring a professional photographer or outsourcing the job.

An automated photo studio is equipped with everything you need not only to take high-quality product photos with ease, but also to produce 360-degree animations or even videos that will crush the competition! Lights, backgrounds and software are all already integrated, so you can produce crisp, perfectly lit images of your products without having to worry about a thing.

What’s more, by taking the photos yourself, you have absolute control over the appearance of your product images, and can easily take additional photos or retouch them if necessary. You also save money on photo retouching costs, which can quickly add up.

Our top 8 tips for optimizing your Amazon product photos and boosting your sales

1. Focus on your main image

The main image of an Amazon product listing is often the first thing potential customers see, and it can influence their decision as to whether or not to click through to the product page.

That’s why it’s crucial to focus all your efforts on creating an eye-catching main image that’s representative of the product. This image should capture attention in a matter of seconds and offer a clear vision of the product, making customers want to click through to find out more.

By concentrating your efforts on the main image, you can increase your chances of conversion and therefore maximize your sales on Amazon.

2. Use as many images as possible

Here’s a tip: Amazon lets you put a certain number of images on your product page, so use as many images as you can! That’s just as many opportunities to show your product from every possible angle, to demonstrate the essential features of your product as well as its use, as we’ll see in the following tips.

Using all your Amazon product photos slots is a very powerful way of persuading your potential customers and helping them to make a confident purchase.

3. Create striking lifestyle images

As you know, images have a significant impact on consumers’ online purchasing decisions. That’s because customers can’t see and test the product in person before buying it. And that’s why the use of striking lifestyle images in your Amazon product photos is essential to attract the public’s attention and generate sales.

 

 

Professional-quality photos showing the product in action, in a realistic context, can help customers project themselves into using the product. Images must be convincing and emotional to encourage consumers to add the product to their shopping cart and complete their purchase.

4. Add informative text to your images

Adding text to your Amazon product photos can be a very interesting way of further enhancing the appeal of your product sheets (as long as this text complies with Amazon’s requirements outlined above). Text can be used to give precise information on the benefits of a product, or to provide a detailed explanation of how it works. For a potential buyer, this information can be crucial in making a decision. As a seller, it’s in your interest to add text to your images to maximize your chances of conversion.

5. Zoom in on your product’s features

Zooming in on your product’s details explicitly in your images may sometimes seem trivial and superfluous, but it allows customers to see the finishes, textures and other aspects of your product that make it stand out from your competition. This zoom also helps draw your customers’ attention to these features, features that might otherwise have gone unnoticed.

6. Explain how to use your product with your images

Your Amazon product photos can also be used to demonstrate the various steps involved in installing or using a product, via a detailed, easy-to-follow tutorial. This not only reassures customers of the product’s quality and efficiency, but also helps them better understand how to use it optimally. By doing so, you can offer your customers a better shopping experience and easily stand out from the competition.

7. Use 360-degree animation or video to showcase your product

 

 

Amazon is an ultra-competitive platform where any means is good for standing out from the crowd.

However, 360-degree animations and videos are two of the most effective ways to stand out from the crowd, while giving your product listing a much more qualitative and professional feel. What’s more, a 360-degree animation or video gives customers a clearer, more interactive view of a product, enabling them to visualize every detail and feature in an immersive way.

By using these media in an Amazon product sheet, you can create a more pleasant buying experience for your potential customers and increase your chances of improving sales.

8. Use an automated photo studio to take your Amazon product photos

 

 

We’ve already extolled the virtues of the automated photo studio earlier in this article, so we’ll keep it brief here.

An automated photo studio lets you take your own photos in-house to a very high standard of quality, even if you have no experience of photography: the built-in software is incredibly intuitive and does virtually everything for you!

On the other hand, while 360-degree animation and video are ultra-powerful ways to stand out on Amazon, they’re not the easiest to set up: you’ll need a certain amount of know-how, the right specialized equipment, enough space on your premises, and so on. But an automated photo studio specializing in 360-degree sequences solves these problems in the blink of an eye!

In short, such a photo studio can be a real advantage for you, helping you to stand out from your competitors and attract even more customers to your Amazon product sheets.

As you can see, high-quality Amazon product photos can make all the difference between a product that’s selling like hotcakes and one that’s virtually gathering dust on Amazon’s shelves. It’s a highly competitive market where a professional approach to product photography is crucial to stand out from the competition. By following the tips we’ve outlined in this article, you can dramatically improve the performance of your product photos, which will translate into increased sales. So go ahead, invest in professional-quality product photography, and your business will reap the rewards!