How to position a watch before photographing it (bracelet, hands)?

After cleaning your watch (see our tutorial), set the hands to 10:10. This is the universal reference time and it is also an aesthetic position. The hands will not hide logos or the power reserve of the automatic watch.

Lay the watch flat-lay in your studio and position the camera in the slot at the top of the system. Use this configuration for 2D product photography and for close-up on its components: bracelet clasp, crown, dial…

In this case the watch is also lying flat in the studio. Place the unit attached to the MacroStand at a 45° angle to achieve a diving effect. This 3D position will, for example, bring out the relief and details of the dial and allow you to adjust the lighting to accentuate or reduce them. Then rotate the image to obtain the desired angle.

Place your watch on the plexiglas shooting stand. It will be presented in the worn position. Close its strap. Your camera is placed in the front position. This type of shooting gives a realistic wear effect. The transparent plexiglas support will be visible on certain angles (back of the strap). This support fits into the center of the studio set. Use it to make a 360° animation.

This setting is used for 360° photos and allows to display the whole of a watch. Attach the watch with strap to the T-bar of the PackshotSpin Jewelry. Choose a value where only the dial and part of each side of the strap will appear.