How to clean a watch?

Wipe with a woollen cloth (lint-free) or with cotton soaked in cleansing milk or Marseille soap. If the bracelet is very dirty, use a damp sponge. Dry with a sponge glove, then let the bracelet dry before applying a nourishing colourless shoe polish (do not use shoe creams).

For steel or rubber bracelets, you will need: a soft damp brush and soap. Dry with a soft dry cloth. Then use a soft cloth and dab the bracelet. If persistent stains are present a soft bristle toothbrush will allow you to remove them and penetrate between the parts of a stainless steel bracelet. You can also use a cotton swab.

Again, use a damp cloth to clean both sides of the case. If, despite this initial cleaning, the dirt remains, use a soft-bristled toothbrush soaked in soapy water. Carry out with circular movements over the entire surface of the case, including the dial. Again, if the part is difficult to clean, such as a dial with decorative parts, use a cotton swab soaked in soapy water or isopropyl alcohol and make light circular movements on its surface.

Wipe the watch one last time with a soft, lint-free cloth. Finally, leave it to dry for at least one hour. You will then be ready to put on your gloves and position the watch for your photo shoot. We explain how in this tutorial.