How to clean a watch?

When you photograph your watches, especially with a macro lens, the slightest trace will be visible on your visuals. Dust is particularly visible on close-ups showing the strap, the dial, or part of the case. Ditto for fingerprints. You will waste time having to remove them in post-production. Here are our tips for presenting your watches in their best light.

  how to clean watches




woollen cloth / cotton soaked in cleansing milk
Damp sponge
Sponge glove
Nourishing colourless shoe polish
soft-bristled toothbrush
soft dry cloth


5 minutes
  • 1. Cleaning a watch leather strap
    How to clean watch tutorial

    Wipe with a woollen cloth (lint-free) or with cotton soaked in cleansing milk or Marseille soap. If the bracelet is very dirty, use a damp sponge. Dry with a sponge glove, then let the bracelet dry before applying a nourishing colourless shoe polish (do not use shoe creams).

  • 2. Steel or rubber straps
    How to clean a plastic watch

    For steel or rubber bracelets, you will need: a soft damp brush and soap. Dry with a soft dry cloth. Then use a soft cloth and dab the bracelet. If persistent stains are present a soft bristle toothbrush will allow you to remove them and penetrate between the parts of a stainless steel bracelet. You can also use a cotton swab.

  • 3. The case and its dial
    How to clean a watch dial

    Again, use a damp cloth to clean both sides of the case. If, despite this initial cleaning, the dirt remains, use a soft-bristled toothbrush soaked in soapy water. Carry out with circular movements over the entire surface of the case, including the dial. Again, if the part is difficult to clean, such as a dial with decorative parts, use a cotton swab soaked in soapy water or isopropyl alcohol and make light circular movements on its surface.

  • 4. Last step before preparing your watch for the shooting
    Cleaning a watch before photography shooting

    Wipe the watch one last time with a soft, lint-free cloth. Finally, leave it to dry for at least one hour. You will then be ready to put on your gloves and position the watch for your photo shoot. We explain how in this tutorial.


How to clean a watch before photographing it?

When you photograph your watches, especially with a macro lens, the slightest trace will be visible on your visuals. See how to properly clean your watch

How to clean the leather strap of a watch?

Here are the three steps to follow to clean a leather watch band. See all steps

How to clean steel or rubber watchbands before a photo shoot?

Here are the materials needed to clean these types of watches. See more

How to clean the case and dials of a watch before photographing it?

These parts can be difficult to clean. See the best methods to correct clean them