Clothing photography and 360° visuals for fashion & textiles

Fashion and garment industry is a ubiquitous presence online. Produce your own clothing photography catalog with PackshotCreator.

For sales platforms and internal communications, in every domain from traditional retail stores to social media, clothing photography is as important as ever. 58% of retailers in the industry have started using e-commerce. More than just another sales channel, for many businesses e-commerce is an opportunity to expand their audience to lucrative new markets like Asia.

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PHOTOS AND ANIMATIONS OF YOUR GARMENTS, IN FLAT LAY OR AS WORN, FROM HIGH STREET TO HAUTE COUTURE

Lingerie, ladies’ fashion, children’s clothing and menswear: PackshotCreator makes image production a simple and intuitive process.
  • What are the different types of photo shoot equipment and accessories necessary to produce images of garments in flat lay or as worn ?
  • Which types of shots of my clothes and fashion accessories will these solutions produce ?
  • Will PackshotCreator studios produce results on par with professional photography ?
  • How do I showcase my outfits, fabrics, materials, cuts and designs ?
  • What techniques can I use to avoid moiré type effects ?
  • How do I display multiple colour choices for the same item ?
  • How do I communicate the greatest possible amount of visual information ?

 

Our specialists have been providing answers to questions like these on a daily basis for the past 18 years.

 

CLOTHING PHOTOGRAPHY : OUR EXPERTISE

Our photography equipment for the fashion industry

PackshotCreator offers a complete, advanced range of equipment and services that’s ideal for photographing clothes and fashion accessories. You can present your garments on a model, in ghost mode, as worn or in flat lay. Our studios can adapt to all your style choices and artistic needs in product presentation.

 

Open or enclosed studios

Our photography boxes, light tables and studios are versatile and will adapt to each one of your projects. Modular and compact, they can fit into the backroom of a store, a warehouse, or in your workshop space.

 

Visuals suited to internal and client communications

PackshotCreator is intuitive and simple to use. That means it can help you be more responsive and flesh out your product communications (sales pitches, PR). You can use it to facilitate internal communications during the design process, or to give your suppliers detailed visuals about the manufacturing of your items or their fabrics: cotton, jersey, poplin, flannel, velvet… Finally, you can use it to create a database of textile samples or photos and animations for e-commerce, catalogues, customer service brochures, quality control…

 

light table studio PackshotCreator
ready made clothes ecommerce
Fashion ecommerce photo communication
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  • ready made clothes ecommerce
  • Fashion ecommerce photo communication

HOW DO YOU DISPLAY EVERY ANGLE OF YOUR STYLES?

In an ultra-competitive market, it’s essential that your e-commerce website displays your items in exhaustive detail. As online shopping continues to grow, your customers have become accustomed to a certain level of quality in the configuration of online stores. They have high standards for their user experience. Viral trends and ephemeral styles, partly due to social media influencers, make it essential for fashion businesses to be on the level with superb, detailed product visuals.

 

The PackshotSpin (equipped with a cyclorama background and LED lighting kit), LuminaPad+ Mark II and PackshotAlto Mark II studios are operated by the most powerful software suite on the market. From styling to accessories, prêt-à-porter to haute couture, you can showcase each one of your products — shirts, blouses, bustiers, hosiery, socks, jackets and more — by using our intuitive software to create custom sequences of the items in your collection. Displaying multiple views of your products (as in the animation opposite) garners trust and improves the customer experience.

HOW DOES OUR SYSTEM INCREASE PRODUCTIVITY?

Between seasonal collections, sales, prefall, private showcases and fashion weeks, it’s essential to be responsive as soon as you receive items and prototypes. Set up your photo shoots in a way that lets you meet your image production deadlines so you can stay on top of your schedule and the fashion world’s busy calendar.

 

Automated clothing photography

With automatic cropping for multiple products, you can shoot several accessories, scarves, or folded garments from your collection in flat lay on the LuminaPad light table, then save them automatically in separate files in just a few clicks. You’ll increase your productivity by photographing several items of the same type in one go.

Detailed visuals improve your e-commerce conversion rate. Dynamic zoom lets your website visitors see the unique details and characteristics of your textiles: right and wrong sides of the fabric, its flocking, embossing, sequins, the moiré surface of silk …

photo cropping fashion accessories

FEATURES DEDICATED FOR CLOTHES & ACCESSORIES

What benefits for the fashion and garment industry?

  • Boost your conversion rate with detailed visuals

    The progressive zoom enlarges the entire image (not just one section) to 20x, even when a leather jacket is 360° or 3D animated. The client can zoom in on one section of the jacket, then browse the entire image without losing the degree of magnification. Research shows that the more potential customers have access to detailed interactive visuals (360° animations, Focus Stacking), the higher the conversion rate.

  • Automate production of your clothing and accessories images

    In the garment industry, there's a constant flow of new product arrivals and images that need to be updated on a short timeline. Whether you have 50 or 2000 items to photograph, PackshotCreator software eliminates back-and-forth trips to outside service providers and standardizes photo shoots with features like product placement assistance, memorization of batch parameters to produce uniform images of a menswear range, and simultaneous export of images to multiple file formats.

  • Quality photographs available right away

    Your choice of lighting (daylight or other) and modular anodized aluminum panels combined with PackshotCreator software give you complete control over your production of clothing visuals. You can choose whether to photograph items against a pure white background or crop them in just a few clicks. No retouching required.

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