The PackshotCreator white book for e-commerce professionals

The new PackshotCreator white book: “The e-business challenges of photography 2.0: from web stress to rich media”, is officially published today.

An exclusive source of information for e-commerce and e-marketing professionals

By choosing to show a produced in 3D rather than from a single angle, a website can increase its sales, retain an Internet user and even reduce its costs. This is the observation drawn up by our specialists in product photography.

A white book on performance and visual differentiation

The PackshotCreator study shows that the creation of interactive product visuals has become a performance factor for businesses:

81% of Internet users questioned classify as the first obstacle to buying product photos that are not very visible or of poor quality.
58% of Internet users prefer 360° animations or 3D spherical/hemispherical visuals and only 0.50% a Product photo, when asked for their preference.
Two PackshotCreator customers out of 3 say they differentiate themselves from their competitors thanks to their visuals.
PackshotCreator users say that thanks to the use of their solution: 76% have reduced their costs of creating visuals and 64% have increased their turnover.

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