How do you get accurate colors in product photography?

Read this guide to find out how Orbitvu automated photo studios help you get true-to-life visuals. Optimize your content creations and product visuals, internally and in a few minutes.

3 minutesOrbitvu Station software and a lipstickAlphashot Pro G2 Photo Studio

How do you get accurate colors in product photography?

When you buy online, the color of a product plays a key role in the purchase decision. A poorly reproduced color can disappoint the customer and lead to returns. To avoid this, it is essential to have an optimized shooting process.

In this guide, learn how to use Orbitvu solutions to create accurate and consistent visuals, using the example of a lipstick. 💄

This tutorial was done using the Studio Alphashot Pro G2, the first automated photo studio with a built-in AI assistant. 🤖

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Position your product

Before you start, place the lipstick in the center of the studio turntable for consistent visuals from every angle. A good positioning from the start guarantees an optimal result. 🎯

Help yourself with integrated laser, or from the center point of the tray and checked the centering on your screen. 💻

Light settings

One of the major advantages of the Alphashot Pro G2 is its intelligent lighting management system. 💡

Click on the AI icon, the assistant will scan your product and will offer you several predefined templates adapted to your type of product. 🤖

Adjust the light and make way for the packshot

After selecting your template, you can fine-tune the lighting as needed. The Orbitvu Station software allows you to control each light source to avoid annoying reflections and to obtain a faithful color.

Once satisfied with the result, start the capture by clicking on “Capture All”. 🎬

Retouches: the Autopolisher

One of the advantages of Orbitvu is its Autopolisher, which automatically edits your images to correct minor blemishes, adjust contrasts, and improve sharpness.

Retouches: the colors

This is the key step in ensuring that the color shown on the screen is a perfect match for the actual product. You can fine-tune the tones accurately and compare the captured image with the physical object for optimal results. 🎨

✨ consultancy : Work on a calibrated screen to avoid any unpleasant surprises during export and publication.

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Export and publish your visuals

Is your image ready? All that remains is to choose the right export format according to your distribution channel: e-commerce site, social networks, marketplaces... 💻

The Orbitvu Station software allows you to optimize your files and publish them directly from the platform.

Or you can simply export your images in the format of your choice: PNG, TIF, JPEG, WEBP...

Also discover how to make a 360° animation of a lipstick.

Discover how to highlight the textures of your products through a photo.

Frequently asked questions

How do you ensure that colors stay true when printing a catalog?

When exporting, use a high resolution format (TIFF or PNG) with a color profile suitable for printing (CMYK). Work closely with your printer to calibrate the entire graphics chain.

How does better color accuracy impact the profitability of my e-commerce?

True shades reduce the risk of returns due to customer disappointment. Fewer returns mean fewer logistics costs and better satisfaction, both of which directly improve the profit margin.

Do you need special knowledge to calibrate colors?

No, the AI Photo Assistant automatically adjusts the lighting to ensure accurate color accuracy. You can fine-tune these settings as needed, but most users get good results without advanced technical training.

How many shots can you shoot in a day with the Alphashot Pro G2?

This depends on the complexity of the products, but thanks to automation and batch management, you can easily capture several hundred visuals per day, where a traditional studio would produce a lot fewer.

What content creation options does the Alphashot Pro G2 offer for my products?

The Alphashot Pro G2 offers the possibility to create high-resolution 2D photos, multi-angle views, multi-angle views, 360 animations, promotional videos, rich content (annotations, zoom, hotspots), and to export everything in various formats (HTML5, MP4, MP4, MP4, multi-angle views, multi-angle views, multi-angle views, multi-angle views, multi-angle views, multi-angle views, multi-angle views, 360-degree animations, 360 animations, promotional videos, and more) via an automated and easy-to-use solution.

Need personalized guidance?

Our PackshotCreator experts are available to help optimize your product photography workflow.