Shoe photography for e-commerce, our solutions for a dynamic sector

The dynamic online shoe market

The online shoe sales sector has experienced remarkable growth over the past several years. En 2022, the French online shoe market Has reached 13.1 billion euros, an increase of more than 42% compared to 2014. This expansion can be explained both by the emergence of Pure Players suchlike Zalando, Sarenza or Spartoo, but also by the digitalization of physical signs who are now developing their own E-shops.

Les French consumers are among the biggest shoe buyers in Europe, just behind the British. On average, A French person buys 6.2 pairs of shoes per year, for a annual budget of around €380 per household.

The importance of quality visuals for online sales

The initial reluctance of online shoppers to order shoes, often linked to concerns about size, comfort, or visual appearance, has largely faded away. E-retailers have been able to respond to these challenges by enriching the shopping experience thanks to ever more comprehensive visual content:

• High resolution 2D visuals
• Multi-angle photographs
• Interactive 360° views
• 3D animations
• Interactive size guides

These visual elements, coupled with policies of fast delivery and returns (often free), allow e-retailers to Remove the last obstacles to buying and to significantly improve their conversion rate.

Producing visuals internally: a strategic asset

Internalizing the production of visuals is now a strategic option for shoe brands. This approach allows reduce the time it takes to put it online, of control costs and to offer a visual coherence across the entire product catalog.

Thanks to the solutions offered by Orbitvu, it is possible to create in less than five minutes professional visuals: a user places the shoe in the studio, starts the capture and immediately gets a multi-angle photo series, or a full 360° view. The associated software also allows you to: automatically divert products in a few seconds.

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A growing demand for realism and detail

In the footwear sector, the fidelity of colors, materials and volumes is essential. Buyers want to be able zoom in on the stitching, the finishes, the soles, and get a true overview of the product as if they had it in their hands. Suggest seen from every angle is no longer a differentiating advantage: it has become a switchboard.
It is for this reason that the solutions of automated photography offered by Orbitvu are now becoming a key tool in the content strategy of shoe brands.

La Shoe photography to put them online is feasible and even recommended internally. In France, the online market represented 9.2 billion euros in 2014. With an increase of more than 5% since 2010, it is a sector in full expansion.

The online shoe boom

It now has recent pure players (such as Zalando or Zappos) as well as physical stores now offering their own e-shops.
In fact, online sales represent 11% of shoe market by value ; the French are also among the largest European buyers just behind the United States: around 5.7 pairs are purchased per year, representing a portfolio of €330 per household every year.

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Learn how PackshotCreator helps businesses of selling shoes online to optimize their e-commerce site and increase their sales...

In-house shoe photography: what visuals?

The apprehension of consumers about the problem of size, comfort, and Visual of the shoe is less of a problem today. Online e-retailers have indeed found the answer. They offer the maximum amount of information. Those that are impossible to reproduce in stores and also practical services. It goes from 2D visuals really detailed, with multi-angle photos of shoes, to 360° views and 3D product animations, or even interactive interfaces to guide the customer in choosing sizes. They also offer ultra-fast delivery and return of shoes (free for some sites)... All in order to facilitate the purchase process.

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Quality visuals: an essential step for online footwear

Quality product visuals being the essential step in giving online shoppers even more reasons to buy online. But also reasons to display photos with a faithful and ultra-realistic rendering of colors and materials. Offering product views from all angles is now becoming almost mandatory for e-retailers.

That is the reason why PackshotCreator offers businesses innovative product photo creation solutions and super easy to use. It only takes less than five minutes! Five minutes between the time the user places their product in the system and gets a view of their product from multiple angles. The user can create multiple photos just as easily multi-angles or a view Full interactive 360°. In addition, the software can automatically crop a product in a few seconds.

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Shoe photography internally, the objective: to make faster and more profitable the Product photo shooting for a website. The e-merchant therefore makes visitors benefit from increasingly qualitative and complete visuals.

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