Pure players and new trends like DIY have redefined the market for parts and technical accessories in domains as varied as precision machining, construction, aeronautics, tooling, and the farming and automobile industries.
Packshot in-house photography is often used to create a database of industrial items or to add depth to an e-commerce website. It’s a valuable tool in quality control, R&D, and creating an archive of your items. It’s also a weapon in the fight against counterfeiting.
PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for hundreds of tools and components businesses since 2001.
Creating product photos and animations in-house gives you complete control over all your communication media, whether for client-facing or internal communications.
Industrial and mechanical parts, tooling, reflective objects… PackshotCreator makes in-house image production a simple, intuitive process with professional quality results.
- Can I set up a photo studio inside an office or warehouse?
- What are the solutions for image production?
- How do I showcase every detail of large and small items?
- How do I deal with reflections on mechanical parts and DIY tools?
- What’s the best way to organize the image production process for optimal results?
- How can images of certain parts and components allay concerns about counterfeit goods?
Our experts have been providing answers to questions like these on a daily basis for the past 15 years.
Vos Packshot de pièces techniques et outillage en interne
Minimum space, maximum ROIOur versatile, compact box studios will easily fit into your office, workshop or stockroom.
Studios designed for your components and toolsPackshotCreator provides a comprehensive, advanced and progressive range of equipment and services. You can use it for photography, macrophotography and product animations, taking into account differences in finish, assembly, reflective materials (chrome, steel, copper) and manufacturing standards.
Images for multimedia communicationProduce photos and animations of your tools parts and components in-house for e-commerce websites, print catalogues, brochures, central equipment purchasing, R&D or Quality Control.
Revealing all the unique characteristics of your components
- The PackshotMacro R, PackshotCreator Mini Mark II and PackshotOne photography studios are operated by the most powerful software suite on the market. These studios let you quickly and easily create your own scripted animations of bodywork parts, lathed parts, or tooling components with PackshotViewer software.
- The PackshotCreator R3 and its patented 360° turntable are operated by the PackshotCreator software suite. It guides you through the production process from A to Z, so you can create your own HD photos, multi-view images and 360° animations.
A 2-in-1 studio for your parts and components
- After arranging all your items on the LuminaPad, photograph them in one group shot (e.g. as one car cleaning kit or tool set) then, thanks to the automatic multi-shooting option, export images of each item onto independent image files.
- With its backlit paneling, this studio, used in vertical mode with the PackshotSpin turntable, lets you create 360° animations of wheel rims, portable compressors or 3D printers (like the 360° animation opposite).
How can you create images that show every detail of your components?
Mechanical parts for use in automobiles or agriculture, tyres, air-conditioning units or circuitboards…
Shoot your items in high definition with a uniform background with no drop shadows or crop them and save them on a PNG file so you can use them on any kind of digital or print media.
Show a toolbox and its contents in every last detail, eliminating blur with hyperfocus technology (photo opposite). And in still photos and animations, dynamic zoom will let your visitors examine each aspect of your items in detail.
Your visuals will reproduce all the unique characteristics and product specs of your items: from their materials (chrome, plastic, copper, steel) to their finish (assembly, adjustments, soldering), not to forget their mechanics (screws, clips, threading, racks). A photo or animation combined with the 20x zoom features lets you do communicate details with no loss in resolution: logos, manufacturers’ certificates of authenticity, quality of the assembly, molding and more.
What features for visuals of tools and components?
Reassure your buyers about the standards compliance and authenticity of your products with the 20x zoom that lets them zoom in on key zones.
Thanks to powerful LED lights that create a lighting temperature equal to daylight, you can create professional quality images of even the smallest items: rings, wire springs, hard metal drill bits, forstner bits...
Hyperfocus lets you display photographs that are flawlessly legible and clear.
With the multi-shooting function, you can photograph a set of products together (like a range of assembly screws) and then separately crop each item onto separate image files.
PackshotOneClick: a smart feature that lets you simultaneously export image files onto multiple formats. Perfect when you're creating a database and your need to inventory all your items.
Manage reflections on items that are metallic, chrome-plated, or covered in reflective coatings
With PackshotViewer software, script 360° packshot animations and create annotations to highlight the key angles of your products.
Producing quality photos in-house: a testimonial by Oscaro
Animations and multi-view photographs let you show multiple facets of any technical part, which is perfect when you need to display every detail of a motor, its components and features: cylinders, air filters, bearings, carburetor… An e-commerce website selling car parts needs to show as much information as possible for every product. Your images can then be added to a product database or used in your external communications:
“In e-commerce, visuals are among the most important purchasing criteria. That’s why we feel it’s crucial to provide our website visitors with images that show our auto parts as accurately as possible. By using 360° animation to provide more detail and information about our products, we have noticed not just a decrease in the rate of returns but also an increase in sales of available products, precisely the ones that are displayed in 360° views.”
Julien Bertaud, Product Database Manager for Oscaro
Become your own photographer for parts and components
We offer PackshotCreator training in product photography and animation tailored to the parts and components business.
Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon et Nikon technologies in combination with PackshotCreator photo solutions.
The goal is intensive practical work creating visuals of car and motorcycle parts, agricultural equipment, tools, and components for appliances and electronics, to help you master the basics of photography and animation.
You can choose between an initial one-day course or a full training cycle with specialization modules (360° animations, e-commerce, or even post-production). When you complete the training , you will be 100% ready to use your photo solution and become your own product photographer.
What benefits for parts and accessories?
Build trust with high quality images
The progressive zoom enlarges the entire image (not just one section) to 20x, even when a technical component is 360° or 3D animated. The client can zoom in on one section of an automobile air filter, then browse the entire image without losing the degree of magnification. Research shows that the more potential customers have access to detailed interactive visuals (360° animations, Focus Stacking), the higher the conversion rate.
Automate your image production
In the technical parts and components business, there can be a huge volume of products that all need to be photographed and inventoried. No matter how many items you're dealing with, PackshotCreator software let you standardize photo shoots with features like product placement assistance, memorization of batch parameters to produce uniform images of all your parts, and simultaneous export of images to multiple file formats.
Instantly export images to multiple formats
With the PackshotOneClick feature, one image file can be simultaneously exported across multiple formats. You'll be able to streamline production and use the same photograph in your online store, print catalogue, advertising brochures, and databases for quality control or R&D.