Packshot optical and eyesglasses photographer

    Simplify image production for eyewear and lenses

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    From pure play and concept stores to cross-channel marketing, the optical industry has an ever greater presence on the web and a growing need for visuals.

    Pushed to diversify, the eyewear industry is expanding its range of products, all of which are subject to rapidly shifting trends — just like the fast fashions of haute couture.

    PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for hundreds of optical and eyewear businesses since 2001.

    CREATE IMAGES IN-HOUSE IN RAW, JPEG, HTML, 300 AND 72 DPI FORMAT

    Frames, lenses, optical supplies: with PackshotCreator, image production becomes a simple and intuitive process.

    What are best ways to create visuals for the eyewear market?
    What types of images can I produce? Still, multi-angle, animations?
    What solutions are best suited to creating professional quality images?
    In photo shoots, how should I deal with the reflection and transparency effects on glass lenses?
    How should I set up the backlighting in my studio to capture lens colors in photographs?
    Does a studio take up a lot of room? My office or shop doesn’t have much space…

    Our specialists have been providing answers to questions like these on a daily basis for the past 15 years.

    PRODUCING YOUR EYEWEAR IMAGES

    • Packshot automated photo studio e-commerce

      Minimum space, maximum ROI

      You'll quickly find a spot for this super-compact and versatile studio box in your office, workshop, or the back room of an opticians' shop. You'll be able to produce eyewear images practically anywhere!
    • Eyeglasses and opticals e-commerce photography

      Uniform eyewear visuals

      The images you receive from suppliers don't always follow the same standard. Our patented lighting environment and our "ghost image" positioning tool will allow you to create standardized, uniform images on demand.
    • Packshot 360 eyeglasses e-commerce

      For internal and client-facing communications

      Flawless responsiveness, with zero delay between receiving and uploading images.
      Having PackshotCreator equipment in-house will allow you to create images as soon as you receive your new frames and instantly share them with your colleagues or upload them to your sales website.

    Show every detail of an optical frame

    The PackshotMacro R, PackshotCreator Mini Mark II and PackshotCreator R3 photo studios are operated by the most powerful software suite on the market. They allow you to create visuals like scripted animations of a pair of eyeglasses with PackshotViewer software.

    • You can improve the customer experience to reassure potential buyers with animations of your optical frames (like the hemispherical animation opposite).
    • You will be able to enhance your product information database for use in internal communication, labs, companies, optician franchises…
    Check out these studios

    Detailed images bear witness to the quality of your eyewear

    Enhance every part of a pair of glasses (frame, hinge, bridge, groove, pads…) with the hyperfocus function. PackshotCreator invites you to evaluate the before and after images of a single pair of eyeglasses with and without the hyperfocus function.

    The dynamic zoom feature in still photos and animations lets your viewers see every detail of the finish: from the type of lens (unifocal, progressive, intermediate distance, polarized) to the tint (brown, grey, green, yellow, blue…).

    See all animated technologies
    Photo eyeglasses focus stackingProduct photography PNG eyeglasses frame

    Popular features for opticals

    Our 100% LED lighting system: a testimonial by Morel optical

    This lighting system was tailor-made for our next generation photo studios and works with PackshotCreator software features. Its modular design helps users deal with differences in photographic rendering for different types of frames (metal, plastic, acetate, carbon fiber or even titanium), as well as reflections and shadows that may appear in shooting. The lighting and the numerous software features faciliate the in-house production process for your images:

    “We used to employ an external photographer, but we had issues with image transmission and our guidelines weren’t always followed. Nowadays, we control every aspect of the production process for our visuals.”

    A. Martin, representative of Morel optical

    Discover all the software features
    Packshot software for product edition
    Advertising & factsheets with eyewear images
    How to photograph transparent eyewear
    Packshot photographs and 360° animation of eywear and opticals
    • Packshot software for product edition
    • Advertising & factsheets with eyewear images
    • How to photograph transparent eyewear
    • Packshot photographs and 360° animation of eywear and opticals
    E-commerce product photography tutorial

    Master in-house photo shoots for eyewear and opticals

    We offer photography courses tailor-made for professionals in the optical and eyewear industry.

    Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon et Nikon technologies in combination with PackshotCreator photo solutions and other studio set-ups.
    The goal is intensive practical work with eyewear products, to understand and master the basics of shooting transparent and reflective objects in studio with macrophotography techniques.
    You can choose between an initial one-day training or a full course with specialization modules (like 360° animations, e-commerce and post-production). At the end of training course, you will be 100% ready to employ your photo solution and become your own product photographer.

     

    What benefits for eyewear?

    An optician discusses his e-commerce display

    The PackshotCreator solution allows us to optimize ours product pictures for print media (catalog) as well as for our websites. We sell 1,7 thousand glasses per year worldwide and have about 6000 article references. PackshotCreator is definitely a time-saving and stressless solution!

    Nicole Dworschak - Sales Assistant

    Uses MaestroBot R : 3D simplified and made easy-to-use

    Uniopt

    Before we bought the PackshotStart, we used to work with external photographs but now we have been able to internalise all our visuals production. Our studio allows my team to be more reactive when new products come in, shootings have become easier, visuals are more homogeneous and quickly usable on our website. The services provided by PackshotCreator has made a true difference and consolidated our choice to work with them.