Eyewear photography: simplify your photos & 360 animations production

How to simplify your image production with PackshotCreator eyewear photography solutions? From pure play and concept stores to cross-channel marketing, the optical industry has an ever greater presence on the web and a growing need for visuals.

Pushed to diversify, the eyewear industry is expanding its range of products, all of which are subject to rapidly shifting trends — just like the fast fashions of haute couture.

  • Recommendation
  • Features

CREATE IMAGES IN-HOUSE IN RAW, JPEG, HTML, 300 AND 72 DPI FORMAT

Frames, lenses, optical supplies: with PackshotCreator, image production becomes a simple and intuitive process.

  • What are best ways to create visuals for the eyewear market?
  • What types of images can I produce? Still eyewear photography, multi-angle, animations?
  • What solutions are best suited to creating professional quality images?
  • In photo shoots, how should I deal with the reflection and transparency effects on glass lenses?
  • How should I set up the backlighting in my studio to capture lens colors in photographs?
  • Does a studio take up a lot of room? My office or shop does not have much space…

 

EYEWEAR PHOTOGRAPHY: OUR IN-HOUSE PHOTO SOLUTIONS

Minimum space, maximum ROI

You’ll quickly find a spot for this super-compact and versatile studio box in your office, workshop, or the back room of an opticians’ shop. You’ll be able to produce eyewear images practically anywhere!

 

Uniform eyewear visuals

The images you receive from suppliers don’t always follow the same standard. Our patented lighting environment and our “ghost image” positioning tool will allow you to create standardized, uniform images on demand.

 

For internal and client-facing communications

Flawless responsiveness, with zero delay between receiving and uploading images.
Having PackshotCreator equipment in-house will allow you to create images as soon as you receive your new frames and instantly share them with your colleagues or upload them to your sales website.

compact and automated photo studio for higher productivity
how to edit a photo of eyeglasses through an automated photo studio
photo of eyeglasses on online stores
  • compact and automated photo studio for higher productivity
  • how to edit a photo of eyeglasses through an automated photo studio
  • photo of eyeglasses on online stores

SHOW EVERY DETAIL OF AN OPTICAL FRAME

The PackshotMacro DLPackshotCreatorMini Mark II and PackshotCreator R3 photo studios are operated by the most powerful software suite on the marketThey allow you to create visuals like scripted animations of a pair of eyeglasses with PackshotCreator software.

 

  • You can improve the customer experience to reassure potential buyers with animations of your optical frames (like the hemispherical animation opposite).
  • You will be able to enhance your product information database for use in internal communication, labs, companies, optician franchises…

DETAILED IMAGES BEAR WITNESS TO THE QUALITY OF YOUR EYEWEAR

Enhance every part of a pair of glasses (frame, hinge, bridge, groove, pads…) with the Hyperfocus function. PackshotCreator invites you to evaluate the before and after images of a single pair of eyeglasses with and without the hyperfocus function.

 

The dynamic zoom feature in still photos and animations lets your viewers see every detail of the finish: from the type of lens (unifocal, progressive, intermediate distance, polarized) to the tint (brown, grey, green, yellow, blue…).

withtout hyperfocus photo of eyeglass frames
photo focus stacking of eyeglasses frame

FEATURES DEDICATED FOR OPTICALS VISUALS

  • Show details of your frames to boost your conversion rates

    The progressive zoom enlarges the entire image (not just one section) to 20x, even when a pair of glasses is 360° ou 3D animated. For instance, the client zooms in to see the Nappa leather of a bag and browses the image without losing the degree of magnification. Research shows that the more potential customers have access to detailed interactive visuals (360° animations, Focus Stacking), the higher the conversion rate.

  • Automate production of your eyewear images

    In the optical industry, there's a constant flow of new product arrivals and images that need to be updated. Whether you have 50 or 2000 items to photograph, PackshotCreator software standardizes and accelerates photo shoots: product placement assistance, memorization of batch parameters to standardize images of all your eyewear, simultaneous export of images to multiple file formats.

  • Quality photographs available right away

    Your choice of lighting (daylight or other) and the modular panels in anodized aluminum combined with the PackshotCreator software give you complete control over the production of images for your eyewear and optical supplies. You can choose whether to shoot them against a pure white background or crop them in just a few clicks. These proven techniques work even with ultra-thin eyewear frames.

logo of Yves Saint Laurent
logo of phillips
logo Davidoff
logo Nina Ricci
Logo of Louis Vuitton
logo of Lanvin
Logo of Mango
Icono de Frank Provost
logo Hermès

 

DISCOVER DEDICATED SOLUTIONS TO THE OPTIC INDUSTRY