Three complementary technologies are composing this modern studio: lighting, dongle and a software.
A compact studio, an integrated homogenous LED lighting system, piloted by a powerful software.
A unique photo studio on the market for the creation of 2D visuals for small objects.
Composed of 9 modular zones, obtain with ease, photos of all your products.
This photo studio benefits from an interior shooting volume of 702 cm3 and can hold large products.
Benefit from two distinct shooting modes for your clothes, textiles and accessories.
An innovative photo lighting system for semi-precious stones and gemstones. Automate your image production for watches, jewelry, gold. A scalable, ultra-compact photo studio.
Le PackshotSpin Jewelry est un plateau tournant conçu pour les secteurs de l’horlogerie, la bijouterie, la joaillerie et l’orfèvrerie. Il a été fabriqué avec le plus grand soin pour automatiser des rotations continues ou séquentielles de produits légers suspendus ou posés.
C’est le seul système du marché à profiter d’un moteur pas à pas ultra performant et extrêmement précis.
Fluides, sans à-coup, sans oscillation, réalisez des visuels animés délicats, sereinement et en une seule prise.
Three complementary technologies are composing this modern studio:lighting,dongle and a software.
A compact studio,an integrated homogenous LED lighting system,piloted by a powerful software.
Composed of 9 modular zones,obtain with ease,photos of all your products.
Benefit from two distinct shooting modes for your clothes,textiles and accessories.
An innovative photo lighting system for semi-precious stones and gemstones. Automate your image production for watches,jewelry,gold. A scalable,ultra-compact photo studio.
Le PackshotSpinJewelry est un plateau tournant conçu pour les secteurs de l’horlogerie,la bijouterie,la joaillerie et l’orfèvrerie. Il a été fabriqué avec le plus grand soin pour automatiser des rotations continues ou séquentielles de produits légers suspendus ou posés.
Fluides,sans à-coup,sans oscillation,réalisez des visuels animés délicats,sereinement et en une seule prise.
Pushed to diversify, the eyewear industry is expanding its range of products, all of which are subject to rapidly shifting trends — just like the fast fashions of haute couture.
What are best ways to create visuals for the eyewear market? What types of images can I produce? Still eyewear photography, multi-angle, animations? What solutions are best suited to creating professional quality images? In photo shoots, how should I deal with the reflection and transparency effects on glass lenses ? How should I set up the backlighting in my studio to capture lens colours in photographs ? Does a studio take up a lot of room? My office or shop doesn’t have much space…
Our specialists have been providing answers to questions like these on a daily basis for the past 15 years.
The PackshotMacro R, PackshotCreatorMini Mark II and PackshotCreator R3 photo studios are operated by the most powerful software suite on the market. They allow you to create visuals like scripted animations of a pair of eyeglasses with PackshotViewer software.
Enhance every part of a pair of glasses (frame, hinge, bridge, groove, pads…) with the hyperfocus function. PackshotCreator invites you to evaluate the before and after images of a single pair of eyeglasses with and without the hyperfocus function.
The dynamic zoom feature in still photos and animations lets your viewers see every detail of the finish: from the type of lens (unifocal, progressive, intermediate distance, polarized) to the tint (brown, grey, green, yellow, blue…).
This lighting system was tailor-made for our next generation photo studios and works with PackshotCreator photo software features. Its modular design helps users deal with differences in photographic rendering for different types of frames (metal, plastic, acetate, carbon fiber or even titanium), as well as reflections and shadows that may appear in shooting. The lighting and the numerous software features faciliate the in-house production process for your images:
“We used to employ an external photographer, but we had issues with image transmission and our guidelines weren’t always followed. Nowadays, we control every aspect of the production process for our visuals.”
A. Martin, representative of Morel optical
Since 2003, our product eyewear photography specialists have trained thousands of customers, working with the latest Canon and Nikon technologies in combination with PackshotCreator photo solutions and other studio set-ups. The goal is intensive practical work with eyewear products, to understand and master the basics of shooting transparent and reflective objects in studio with macrophotography techniques. You can choose between an initial one-day training or a full course with specialization modules (like 360° animations, e-commerce and post-production). At the end of training course, you will be 100% ready to employ your photo product solution and become your own product photographer. Discover our eyewear training : level I & level II.
The progressive zoom enlarges the entire image (not just one section) to 20x, even when a pair of glasses is 360° ou 3D animated. For instance, the client zooms in to see the Nappa leather of a bag and browses the image without losing the degree of magnification. Research shows that the more potential customers have access to detailed interactive visuals (360° animations, Focus Stacking), the higher the conversion rate.
In the optical industry, there's a constant flow of new product arrivals and images that need to be updated. Whether you have 50 or 2000 items to photograph, PackshotCreator software standardizes and accelerates photo shoots: product placement assistance, memorization of batch parameters to standardize images of all your eyewear, simultaneous export of images to multiple file formats.
Your choice of lighting (daylight or other) and the modular panels in anodized aluminum combined with the PackshotCreator software give you complete control over the production of images for your eyewear and optical supplies. You can choose whether to shoot them against a pure white background or crop them in just a few clicks. These proven techniques work even with ultra-thin eyewear frames.
The PackshotCreator solution allows us to optimize ours product pictures for print media (catalog) as well as for our websites. We sell 1,7 thousand glasses per year worldwide and have about 6000 article references. PackshotCreator is definitely a time-saving and stressless solution!
Nicole Dworschak - Sales Assistant
Uses a Packshot studio
Before we bought the PackshotStart, we used to work with external photographs but now we have been able to internalise all our visuals production. Our studio allows my team to be more reactive when new products come in, shootings have become easier, visuals are more homogeneous and quickly usable on our website. The services provided by PackshotCreator has made a true difference and consolidated our choice to work with them.
Achod Wartabetian - President
Uses PackshotStart Mark II
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