From pure play and concept stores to cross-channel marketing, the optical industry has an ever greater presence on the web and a growing need for visuals.
Pushed to diversify, the eyewear industry is expanding its range of products, all of which are subject to rapidly shifting trends — just like the fast fashions of haute couture.
PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for hundreds of optical and eyewear businesses since 2001.
CREATE IMAGES IN-HOUSE IN RAW, JPEG, HTML, 300 AND 72 DPI FORMAT
Frames, lenses, optical supplies: with PackshotCreator, image production becomes a simple and intuitive process.
What are best ways to create visuals for the eyewear market?
What types of images can I produce? Still, multi-angle, animations?
What solutions are best suited to creating professional quality images?
In photo shoots, how should I deal with the reflection and transparency effects on glass lenses?
How should I set up the backlighting in my studio to capture lens colors in photographs?
Does a studio take up a lot of room? My office or shop doesn’t have much space…
Our specialists have been providing answers to questions like these on a daily basis for the past 15 years.
PRODUCING YOUR EYEWEAR IMAGES
Minimum space, maximum ROIYou'll quickly find a spot for this super-compact and versatile studio box in your office, workshop, or the back room of an opticians' shop. You'll be able to produce eyewear images practically anywhere!
Uniform eyewear visualsThe images you receive from suppliers don't always follow the same standard. Our patented lighting environment and our "ghost image" positioning tool will allow you to create standardized, uniform images on demand.
For internal and client-facing communicationsFlawless responsiveness, with zero delay between receiving and uploading images.
Having PackshotCreator equipment in-house will allow you to create images as soon as you receive your new frames and instantly share them with your colleagues or upload them to your sales website.
Show every detail of an optical frame
The PackshotMacro R, PackshotCreator Mini Mark II and PackshotCreator R3 photo studios are operated by the most powerful software suite on the market. They allow you to create visuals like scripted animations of a pair of eyeglasses with PackshotViewer software.
- You can improve the customer experience to reassure potential buyers with animations of your optical frames (like the hemispherical animation opposite).
- You will be able to enhance your product information database for use in internal communication, labs, companies, optician franchises…
Detailed images bear witness to the quality of your eyewear
Enhance every part of a pair of glasses (frame, hinge, bridge, groove, pads…) with the hyperfocus function. PackshotCreator invites you to evaluate the before and after images of a single pair of eyeglasses with and without the hyperfocus function.
The dynamic zoom feature in still photos and animations lets your viewers see every detail of the finish: from the type of lens (unifocal, progressive, intermediate distance, polarized) to the tint (brown, grey, green, yellow, blue…).
Popular features for opticals
Shoot your frames from multiple angles with customized sequences to automate your image production process.
Showcase difference in the color and thickness of your lenses.
Load your visuals with detail to showcase the craftsmanship of your eyewear.
Give full license to your creativity with your use of stop motion photography, inventive lighting, still life compositions...
For customer service or quality control, use highly detailed images to document defects or damage to the frame, rims, pins...
Highlight the tiniest detail of any part of your frames: screws, temple tips, nose pads, bridge...
Shoot your eyewear collection in a still life arrangement and automatically crop the group image to create separate files of each item.
Our 100% LED lighting system: a testimonial by Morel optical
This lighting system was tailor-made for our next generation photo studios and works with PackshotCreator software features. Its modular design helps users deal with differences in photographic rendering for different types of frames (metal, plastic, acetate, carbon fiber or even titanium), as well as reflections and shadows that may appear in shooting. The lighting and the numerous software features faciliate the in-house production process for your images:
“We used to employ an external photographer, but we had issues with image transmission and our guidelines weren’t always followed. Nowadays, we control every aspect of the production process for our visuals.”
A. Martin, representative of Morel optical
Master in-house photo shoots for eyewear and opticals
We offer photography courses tailor-made for professionals in the optical and eyewear industry.
Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon et Nikon technologies in combination with PackshotCreator photo solutions and other studio set-ups.
The goal is intensive practical work with eyewear products, to understand and master the basics of shooting transparent and reflective objects in studio with macrophotography techniques.
You can choose between an initial one-day training or a full course with specialization modules (like 360° animations, e-commerce and post-production). At the end of training course, you will be 100% ready to employ your photo solution and become your own product photographer.
What benefits for eyewear?
Show details of your frames to boost your conversion rates
The progressive zoom enlarges the entire image (not just one section) to 20x, even when a pair of glasses is 360° ou 3D animated. For instance, the client zooms in to see the Nappa leather of a bag and browses the image without losing the degree of magnification. Research shows that the more potential customers have access to detailed interactive visuals (360° animations, Focus Stacking), the higher the conversion rate.
Automate production of your eyewear images
In the optical industry, there's a constant flow of new product arrivals and images that need to be updated. Whether you have 50 or 2000 items to photograph, PackshotCreator software standardizes and accelerates photo shoots: product placement assistance, memorization of batch parameters to standardize images of all your eyewear, simultaneous export of images to multiple file formats.
Quality photographs available right away
Your choice of lighting (daylight or other) and the modular panels in anodized aluminum combined with the PackshotCreator software give you complete control over the production of images for your eyewear and optical supplies. You can choose whether to shoot them against a pure white background or crop them in just a few clicks. These proven techniques work even with ultra-thin eyewear frames.
An optician discusses his e-commerce display
The PackshotCreator solution allows us to optimize ours product pictures for print media (catalog) as well as for our websites. We sell 1,7 thousand glasses per year worldwide and have about 6000 article references. PackshotCreator is definitely a time-saving and stressless solution!
Nicole Dworschak - Sales Assistant
Before we bought the PackshotStart, we used to work with external photographs but now we have been able to internalise all our visuals production. Our studio allows my team to be more reactive when new products come in, shootings have become easier, visuals are more homogeneous and quickly usable on our website. The services provided by PackshotCreator has made a true difference and consolidated our choice to work with them.