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Events

PackshotCreator will be in Cologne for 4 days!

The international photography exhibition Photokina takes place at Cologne twice a year. This edition already provides a lot of announcements with especially the presentation of 24×36 hybrids from Canon and Nikon. This year is the opportunity for PackshotCreator to introduce a big part of its innovations, launched in 2018. From next Wednesday, 26 of September, […]

Innovation

Online product photography: hit the ground running in 2018

To cap off a year filled with innovations, PackshotCreator is announcing an exceptional trade-in offer. The leading brand in online product photography will take your old studio box and replace it with a flagship product, the PackshotCreator R3 M, operated by the latest generation PackshotCreator software. Here’s a recap of the innovations we launched in 2017… […]

E-commerce

2017 winter sales: top 5 don’ts for your product web pages

In a few days, e-commerce websites will be trading their Christmas template to a winter sales theme design to prepare for the long-awaited sales of January. Indeed, e-sellers have been preparing their online shops for a few weeks already to welcome customers looking for online deals. We are taking this opportunity to remind you a […]

Product photography

How to photograph eyewear for online stores?

How to photograph eyewear for online stores? This case study — the first in our new series — gives you all the essentials to produce high-fidelity photographs of eyewear for your online store. It’s based on the expertise of several product photographers, graphic designers and marketing executives. Discover our product photography tutorial. 1- How to photograph […]

E-commerce

The 5 laws of e-commerce visual attractiveness

To build trust with e-commerce visual attractiveness, it’s crucial to start by following the laws of visual attraction. These include online reviews, product options, promotional campaigns… and especially your visual identity. Here are the 5 laws of visual attractiveness for your e-commerce site. Standardize your communication When you’re browsing an online store, you really don’t […]

Product photography

Guidelines and latest trends for your social media product photos

What’s the visual code you need to follow to promote your products on social media? From new trends to technological innovations via artificial intelligence, your social media product photos are more important than ever as the cornerstore of your communication strategy. And in mobile formats, visuals that are reactive and interactive are essential to building a great customer […]