Packshot drugstore products photographer

Pharmacy & parapharmaceuticals: your product visuals in-house

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New buying trends like click and collect have made the internet a crucial line of development for our customers. Digital media are essential in the pharmaceutical and parapharmaceutical industries today.

In the past decade, new sales portals specializing in online sales of prescription and non-prescription goods (depending on national laws) have proven to be a game-changer in the market for medications and supplements of all kinds.

PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for numerous parapharmaceuticals businesses since 2001.

PRODUCE PHOTOGRAPHS IN-HOUSE FOR ALL YOUR COMMUNICATION AND SALES MEDIA: E-COMMERCE, CATALOGUES, DATABASES…

Baby care, body care, health and beauty products, dietary supplements, slimming aids… PackshotCreator makes image production a simple and intuitive process.
  • What are the best options for producing photographs and animations?
  • Will these solutions allow me to create professional quality photographs?
  • How can I optimize my image production process when I need to photograph a huge number of pharmaceutical and parapharmaceutical products?
  • What are the options for dealing with reflections and transparency in images of white packaging and product wrapping?
  • How can I follow essential health and safety regulations and highlight the important information printed on my product packaging?
  • Is it feasible to set up a photo studio on my premises?

Our experts have been providing answers to questions like these on a daily basis for the past 15 years.

Capture every single item

  • How to shoot parapharmaceutical products packaging?

    Technologies and shooting environments designed to meet your needs

    PackshotCreator provides you with access to a complete, efficient range of equipment and services. They're ideally suited to producing photos and animations of medicines and parapharmaceutical products in any kind of packaging: blister, tube, soft case, folding box, protective wrapping...
  • Packshot photography white packaging

    A smart, compact photography studio for optimal production times

    Our box studios suit any kind of working environment. They will easily find a place in your office or in the backroom of your pharmacy or warehouse. Simplify your image production by cutting out the middleman and take advantage of automation features in our software to limit the amount of time you spend in photo shoots while producing uniform, professional quality photographs.
  • Packshot e-commerce drugstore products photographs

    Bolster your internal and client-facing communications

    Record your photos and animations in multiple formats for web or print media, for your customers or for internal use. Take control over all your communications — e-commerce, brochures, catalogues, databases — to facilitate communication with your employees or provide comprehensive information to your buyers thanks to detailed, high quality visuals.

Improve your visibility with outstanding photos and animations

Product photographs in the field of healthcare and alternative medicine need to be flawless. The consumer needs to be able to grasp the benefits of the product right away. A pesky reflection can covers up a list of ingredients; poor colorimetry can modify the normalization of colors that may affect product safety. These are all obstacles that can get in the way of online sales. The packaging of medicines and parapharmaceuticals is designed to protect them from tampering and degradation, and guide consumers as to their safe usage.

The 100% LED lighting system of our PackshotMini Mark II solution is variable and diffuse, making it easy to adjust the lighting for the white, transparent and reflective products that are widespread in the industry and that can be so hard to photograph. Your packaging has multiple features, providing a wealth of complex information. That’s why it has to be displayed in images that are as clear and precise as possible.

According to research, interactive features improve and strengthen the customer experience. You can use them to reassure potential buyers, as in this 360° animation.

Check out our range of photo studios

Detailed images loaded with information

In the face of intense competition and a culture of high visual standards, it’s important to provide your customers with photographs that are packed with detailed information like ingredients and warning labels.

Our hyperfocus feature lets you upload photographs that are 100 % clear. Together with our dynamic zoom function, it will help you share all your important product information with consumers and colleagues, from the composition of a medicated syrup to the SPF factor displayed on the label of a sun cream. Pharmaceuticals and parapharmaceuticals impact our health, and they are often designed for daily use. Our solutions make it easy to provide product specs in photos and animations: everything from the logo, manufacturing standards, directions for use, and origin of the item to its chemical / laboratory information. Consumers are learning to shop responsibly, giving an edge to manufacturers and distributors who are willing to put their cards on the table!

Discover all the PackshotCreator technologies
Focus stacking packshot product photographyHow to photograph parapharmaceutical products packaging?

Features dedicated to product presentation

The benefits of a 100% LED lighting system

Tailor-made for PackshotCreator, our solutions are equipped with advanced modular LED panels. LED technology has the advantage of being extremely durable and exceptionally reliable while consuming less energy. It provides instant full lighting with a temperature equivalent to daylight. It’s the perfect tool for producing images against a pure white background with true color rendering.

“The lighting in studios like the PackshotCreator R3 and Mini Mark II is designed to deal with challenges like reflections, transparency and minute differences in color. The variable intensity of multiple light sources which can be adjusted independently, combined with the software features for photo shoots, gives you the best possible visual results.”

Michael Bakouch, photography instructor, PackshotCreator

Discover the PackshotCreator R3
How to photograph white objects?
How to shoot white products?
Pharmacy products still photo shooting
Packshot 360 products photo shooting
Packshot 360 product animation
Packshot 360 tutorial
  • How to photograph white objects?
  • How to shoot white products?
  • Pharmacy products still photo shooting
  • Packshot 360 products photo shooting
  • Packshot 360 product animation
  • Packshot 360 tutorial
Packshot drugstore products photographer

Master the art of in-house photo shoots for parapharmaceuticals

We offer PackshotCreator training in product photography and animation for professionals in the industry.

Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon et Nikon technologies in combination with PackshotCreator photo solutions and other studio set-ups.
The goal is intensive practical work creating visuals for pharmaceuticals or parapharmaceuticals to understand and master photo shoot basics.
You can choose between an initial one-day course or a full training cycle with specialization modules (360° animations, e-commerce, or even post-production). At the end of training course, you will be 100% ready to employ your photo solution and become your own product photographer.

 

What are the benefits for pharmaceuticals?