Become your own product photographer for jewelry, timepieces and gemstones
Rich visuals and a flawless online shopping experience are crucial in the jewelry and timepiece industry. Dealing with reflective surfaces and creating perfectly clear images are some of the main challenges when photographing watches, jewelry, and gemstones. And on a logistics level, journeys back and forth to service providers, entailing high insurance costs for valuable items, can be a serious constraing. With PackshotCreator become your own product photographer for jewelry, timepieces and gemstones.
- Solutions PackshotCreator
- How to
QUALITY PHOTOGRAPHS IN-HOUSE WITH LESS NEED FOR RETOUCHING
Rings, necklaces, watch mechanisms, gemstones; with PackshotCreator, creating professional-quality images of jewelry will become a simple and intuitive process.
- What are the solutions for creating images of jewelry, wristwatches, or small timepieces in-house?
- Considering the high standards for image quality in the industry, will I be able get the same level of results as a professional jewelry product photographer ?
- Is it possible to set up a studio in my workspace ?
- Why should I use photographs in my product support service ?
- How can I deal with effects like reflection, light dispersion, transparency, and small details in macrophotography?
- How can I automate my workflow and meet my production deadlines?
Our specialists have been providing answers to questions like these on a daily basis for the past 18 years.
YOUR IN-HOUSE PHOTOGRAPHS AND 360° ANIMATIONS FOR TIMEPIECES, JEWELRY, GOLD AND GEMSTONES
A winning ratio of clutter-to-logistics
You’ll quickly find a spot for this super-compact and versatile box in your office, workshop, or the back room of a jewelry shop. No more coming and going to service providers, no more insurance costs for items worth fortunes, like precious and semi-precious stones, timepieces, and custom orders…
Studios specially tailored to jewelry and timepieces
PackshotCreator offers a coordinated and highly advanced range of equipment and services dedicated to the creation of photos, macrophotography and animations of articles as complex as diamonds, emeralds, watch mechanisms, alloys, pure metals…
Versatile visuals, for internal and client-facing communications
Our studios allow you to create photos and animations for e-commerce, catalogues and brochures, your purchasing or R&D department, or even Quality Control
PHOTOGRAPHY STUDIOS WITH A DEDICATED JEWELLERY PHOTOGRAPHY SOFTWARE
Our studios are operated by the most powerful jewellery photography software on the market. They allow you to create scripted animationsof, for instance, a pocket watch, thanks to the PackshotCreator software to give your customers interactive guidance during their visit on your website.
Thanks to its high capacity and its dual shooting system (front and birds’ eye views), the PackshotCreator R seriesmakee it possible to accommodate several products of varying sizes to shoot bangles, subscription boxes of costume jewelry, accessory ranges, and more in flat lay. Equipped with a suspension kit, you can also easily capture images of necklaces, chains, and any other kind of lengthy article.
AN OPTIMAL LIGHTING ENVIRONMENT FOR YOUR JEWELRY
The PackshotMacro DL and PackshotSpin Jewelry gives you the tools to take pictures in the best lighting conditions. Designed in Full Lighting(100% LED) and specially adapted to timepieces and jewelry, the modular backlighting in this box allows you to distribute the light around objectsand provides the precision you need to create 360° photos and animations of a sapphire gem on a platinum mount, showcasing a gemstone’s clarity and fire, its inclusions and flaws; the grain of a leather watch strap; the luster of a pearl…
Combined with our MacroSphere System spherical structure, you will also be able to produce incredibly precise animations or visuals in an almost hermetically sealed light environment. For quality control or e-commerce photography, you will be able to show the patina on a silver locket and obtain images that faithfully reproduce the exact color of your emerald stones…
DETAILED VISUALS OF ALL YOUR ITEMS AND DESIGNS
Showcase your jewelry in every detail. The Hyperfocus feature lets you highlight the workmanship of a bracelet as well as an engraving or hallmark inside the mount in a single image. Reveal every facet of a diamond while respecting the 4Cs (cut, color, clarity and carat). Heighten the visual experience with dynamic zoom in still photos or animations, allowing your visitors to examine every detail of your products, like the mechanism of watch: the gears, the oscillating mass, and every moving part.
The shooting environment of PackshotCreator light boxes together with our software features allow you to decide exactly how to show and enhance every detail of your products.
FEATURES DEDICATED FOR TIMEPIECES, JEWELRY AND FINE GEMS
The PackshotMacro DL is equipped with a dual lighting system including warm white and cool white LEDs. The warm white LEDs spotlight gemstones all the way through, producing vivid colors and sparkling reflections that cannot be captured with a single type of lighting.
Use Hyperfocus in order to display the unique characteristics of your jewelry pieces in the most precise way
The magnification tool allows customer to see the unique details of your jewelry. For example, a polished surface of a ring, a patina on a gear, a cullet of a gemstone, and others.
Using the PackshotMacro DL photo studio, seven pre-recorded lighting types are stored in the software interface for different types of gemstones: emerald, ruby, silver, topaz, pearl, diamond and gold.
EVEN MORE FEATURES
Boost your conversion rate with exceptionally rendered details
The progressive zoom enlarges the entire image (not just one section) to 20x, even when a parure is 360° or 3D animated. A customer can zoom in to browse the detailing on a necklace without losing the degree of magnification. Research shows that the more potential customers have access to detailed interactive visuals (360° animations, Focus Stacking), the higher the conversion rate.
AUTOMATE YOUR IMAGE PRODUCTION
In the jewelry and timepiece industry, there's a constant flow of new product arrivals and images that need to be updated. Whether you have 50 or 2000 items to photograph, PackshotCreator software standardizes and accelerates photo shoots: product placement assistance, memorization of lighting parameters for product batches, simultaneous export of images to multiple file formats.
QUALITY PHOTOGRAPHS AVAILABLE RIGHT AWAY
Your choice of lighting (daylight or other) and your use of different independent light sources combined with the PackshotCreator software give you complete control over the production of images for your jewelry and timepieces. You can choose whether to shoot them against a pure white background or crop them with just a few clicks. Proven techniques that work with pendants, necklaces, and all types of fine jewelry.