Packshot shoes photographer

Photograph footwear in-house with PackshotCreator

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There are so many uses for visuals in the footwear industry: e-commerce and cross-channel marketing, general retail, outlet sales, orthopaedic and luxury brands…

While internet sales are growing in popularity, some customers are still reluctant to buy shoes online. Their standards are high — they need convincing. You can quell their fears with detailed, interactive visuals and a successful user experience. Stay on top of trends and bolster your online presence to create strong relationships with your clientele.

PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for hundreds of footwear businesses since 2001.


Sneakers, boots, heels, oxfords, footwear components and accessories… With PackshotCreator, creating visuals becomes a simple, intuitive process.
  • Which PackshotCreator solutions are best suited to producing footwear images?
  • Are these solutions designed to cover still views, multi-angle shots and animations?
  • How can I independently photograph the most challenging items, like lacquered or white shoes?
  • Will I get the same results as a professional photographer?
  • What are the obstacles to online sales?
  • How can I use multi-angle views and 3D modelling to showcase the different components of my shoes?
  • Is there room for a photo studio in an office, shop, warehouse or stock room?

Our experts have been providing answers to questions like these on a daily basis for the past 15 years.

Create your footwear images in-house

  • Shoes photography solution

    A compact, versatile studio for maximum ROI

    Our automated photography studios are designed to take up a minimum amount of space while giving you maximum productivity. From offices to warehouses, our solutions can fit into any workspace configuration.
  • Pure white background photos

    Photography studios designed and equipped for the footwear industry

    With advanced, coordinated photo equipment and customized services, PackshotCreator empowers you to create images of any type of footwear in-house: sports shoes, sneakers, rubber boots, stiletto heels, ballerina pumps, oxfords...
  • Photo editor software

    Take control of your internal and client-facing communications

    Produce your own photos and animations for e-commerce, catalogues and brochures, sales, purchasing, customer service, R&D and Quality Control!

Boost your site and your sales with interactive visuals

Innovations in online retail are more and more relevant to the customer experience. Configurators and other customization tools are flourishing on the greatest designer brands’ e-commerce sites and mobile apps. The PackshotCreatorMini Mark II, PackshotOne, and PackshotCreator R3 are operated by the most powerful software suite on the market and (together with PackshotViewer software) allow you to create innovative 360° or 3D animations.

Use 3D models of your designs to reassure your buyers or let them create THE shoe of their dreams.

Check out our photo studios

Show off the quality of your manufacturing with detailed images

In a world where there are so many ways to sell shoes — like brick-and-mortar stores, private sales, e-commerce, closet clear-outs, and fashions apps — stand out with flawless, 100% clear images. Each detail of your products can make the difference to close a sale: an embossed leather upper, an embellished tongue, or simply the height of a heel. Reveal the unique characteristics of your items with 360° animations and communicate essential purchase information, like the details of blake or goodyear stitching.
Alongside clear, precise sizing information, in distance sales it’s crucial to guide your clients through your brand universe and your creations. Take advantage of features like the 20x zoom , cropping assistance, highlighting, overprinting… to create uniform, legible images of all your products, in every detail.

Your photographs will add value by faithfully reproducing the textures, materials, colors and details of your footwear

Discover all the PackshotCreator technologies
E-commerce advertising shoes still picturesFocus stacking shoes photography

Features for footwear

Testimonial from a company that's an expert in responsive systems

Today, successful e-retailers have discovered the best ways to reassure potential buyers: creating truly detailed photographs of your footwear in-house, providing 360° and 3D product views and even using interactive interface to help customers select the right size. But how can you create and upload high-quality images of over 300 new pairs of shoes every season?

The image rendering is fully uniform. We got a return on our investment in terms of the time we saved producing photos in-house, and the website generated sales right away.

Julien Tuil, chief executive of Ann Tuil

Read the full testimonial
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Product photography productive software tool
Shoes photography on white background
Photo editor for e-commerce integration
Packshot e-commerce photographer
Photo editor software multishooting photo
  • Multishooting photo packshot features
  • Product photography productive software tool
  • Shoes photography on white background
  • Photo editor for e-commerce integration
  • Packshot e-commerce photographer
  • Photo editor software multishooting photo
Packshot shoes photographer

Master in-house photo shoots for footwear

We offer PackshotCreator training that’s specifically tailored to the footwear industry.

Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon et Nikon technologies in combination with PackshotCreator photo solutions or their own studio set-ups.
The goal is intensive practical work creating footwear visuals to understand and master photo shoot basics.
You can choose between an initial one-day course or a full training cycle with specialization modules (360° animations, e-commerce, or even post-production). At the end of training course, you will be 100% ready to employ your photo solution and become your own product photographer.


What are the benefits?

A shoe company describes its e-commerce display

With a catalogue of more than 300 pairs of shoes each season, the online Ann Tuil store must be constantly updated. With the PackshotCreator solution, we can shoot our models in-house incrementally, which enables us to avoid the rush of the launch of new collections.

I wanted to make quality visuals, with a respect for colors, without being an expert in photography. With PackshotCreator, I simply creating still photos without pushing the camera settings, which takes time, patience, and many trials.

Tuan Hoang - Manager

Uses MaestroBot Start
the gateway to modeling

Encountering a difficulty in distance selling, we needed high definition visuals to put into value the quality of our shoes. With this in-house photo studios, we can photograph our shoes upon receipt in order to put them online as quickly as possible. It is this association between ease of processing and rendering of professional photographs that has seduced us.

Véronique Ledrappier - General Manager

Uses PackshotSphere the 3D system

Les Souliers