There are so many uses for visuals in the footwear industry: e-commerce and cross-channel marketing, general retail, outlet sales, orthopaedic and luxury brands…
While internet sales are growing in popularity, some customers are still reluctant to buy shoes online. Their standards are high — they need convincing. You can quell their fears with detailed, interactive visuals and a successful user experience. Stay on top of trends and bolster your online presence to create strong relationships with your clientele.
PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for hundreds of footwear businesses since 2001.
CREATE IMAGES SUITED TO ALL TYPES OF COMMUNICATIONS WITH AN IN-HOUSE PHOTO STUDIO.
Sneakers, boots, heels, oxfords, footwear components and accessories… With PackshotCreator, creating visuals becomes a simple, intuitive process.
- Which PackshotCreator solutions are best suited to producing footwear images?
- Are these solutions designed to cover still views, multi-angle shots and animations?
- How can I independently photograph the most challenging items, like lacquered or white shoes?
- Will I get the same results as a professional photographer?
- What are the obstacles to online sales?
- How can I use multi-angle views and 3D modelling to showcase the different components of my shoes?
- Is there room for a photo studio in an office, shop, warehouse or stock room?
Our experts have been providing answers to questions like these on a daily basis for the past 15 years.
Create your footwear images in-house
A compact, versatile studio for maximum ROIOur automated photography studios are designed to take up a minimum amount of space while giving you maximum productivity. From offices to warehouses, our solutions can fit into any workspace configuration.
Photography studios designed and equipped for the footwear industryWith advanced, coordinated photo equipment and customized services, PackshotCreator empowers you to create images of any type of footwear in-house: sports shoes, sneakers, rubber boots, stiletto heels, ballerina pumps, oxfords...
Take control of your internal and client-facing communicationsProduce your own photos and animations for e-commerce, catalogues and brochures, sales, purchasing, customer service, R&D and Quality Control!
Boost your site and your sales with interactive visuals
Innovations in online retail are more and more relevant to the customer experience. Configurators and other customization tools are flourishing on the greatest designer brands’ e-commerce sites and mobile apps. The PackshotCreatorMini Mark II, PackshotOne, and PackshotCreator R3 are operated by the most powerful software suite on the market and (together with PackshotViewer software) allow you to create innovative 360° or 3D animations.
Show off the quality of your manufacturing with detailed images
In a world where there are so many ways to sell shoes — like brick-and-mortar stores, private sales, e-commerce, closet clear-outs, and fashions apps — stand out with flawless, 100% clear images. Each detail of your products can make the difference to close a sale: an embossed leather upper, an embellished tongue, or simply the height of a heel. Reveal the unique characteristics of your items with 360° animations and communicate essential purchase information, like the details of blake or goodyear stitching.
Alongside clear, precise sizing information, in distance sales it’s crucial to guide your clients through your brand universe and your creations. Take advantage of features like the 20x zoom , cropping assistance, highlighting, overprinting… to create uniform, legible images of all your products, in every detail.
Your photographs will add value by faithfully reproducing the textures, materials, colors and details of your footwear
Features for footwear
Variable, modular lighting that works for even the most challenging products: lacquered bridal shoes, white trainers, dance shoes...
Thanks to a fully LED-lit environment and diffuse lighting, show your manufacturing quality and capture even the smallest details with ease: tips, eyelets, buckles, notches, straps and buckles...
A ladies' shoe that's clear from heel to toe: no more fuzzy photos and animations with our exclusive Hyperfocus feature.
You can improve your customers' purchase experience or internal quality control with sharper images. Use the 20x zoom to get a close look at the lining, toe, vamp, and all the components of your shoes.
Optimize your photo shoots and record your lighting, positioning and framing parameters with PackshotCreator software, then save multiple profiles for different types of shoes, from ballerina pumps to sneakers, loafers to hiking shoes.
With PackshotViewer software, give your clients measurements and other interactive information in your photos and animations.
From simple shots and image galleries to 3D modelling, providing quality images with varied viewing angles boosts your conversion rate, cuts down on product returns and improves your customer service.
Create your packshots and animations in-house, cropped or on a white background. Provide a uniform, intuitive user experience on your website.
Testimonial from a company that's an expert in responsive systems
Today, successful e-retailers have discovered the best ways to reassure potential buyers: creating truly detailed photographs of your footwear in-house, providing 360° and 3D product views and even using interactive interface to help customers select the right size. But how can you create and upload high-quality images of over 300 new pairs of shoes every season?
“The image rendering is fully uniform. We got a return on our investment in terms of the time we saved producing photos in-house, and the website generated sales right away.”
Julien Tuil, chief executive of Ann Tuil
Master in-house photo shoots for footwear
We offer PackshotCreator training that’s specifically tailored to the footwear industry.
Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon et Nikon technologies in combination with PackshotCreator photo solutions or their own studio set-ups.
The goal is intensive practical work creating footwear visuals to understand and master photo shoot basics.
You can choose between an initial one-day course or a full training cycle with specialization modules (360° animations, e-commerce, or even post-production). At the end of training course, you will be 100% ready to employ your photo solution and become your own product photographer.
What are the benefits?
Boost your conversion rate with enhanced details of your shoes
The progressive zoom enlarges the entire image (not just one section) to 20x, even when a shoe is 360° or 3D animated. The client can zoom in to see the tip, then browse the entire image without losing the degree of magnification. Research shows that the more potential customers have access to detailed interactive visuals (360° animations, Focus Stacking), the higher the conversion rate.
Automate production of your footwear images
In the footwear industry, there's a constant flow of new product arrivals and images that need to be updated. Whether you have 50 or 2000 items to photograph, PackshotCreator software eliminates return journeys to service providers and standardizes photo shoots: product placement assistance, memorized lighting parameters for product batches to create uniform images of all your shoes, simultaneous export of images to multiple file formats.
Quality photographs available right away
Your choice of lighting (daylight or other) and modular anodized aluminum panels combined with PackshotCreator software give you complete control over your image production. You can choose whether to photograph shoes against a pure white background or crop them in just a few clicks. Techniques that have been tried and tested even on the most challenging items: white shoes, reflective finishes...
A shoe company describes its e-commerce display
With a catalogue of more than 300 pairs of shoes each season, the online Ann Tuil store must be constantly updated. With the PackshotCreator solution, we can shoot our models in-house incrementally, which enables us to avoid the rush of the launch of new collections.
I wanted to make quality visuals, with a respect for colors, without being an expert in photography. With PackshotCreator, I simply creating still photos without pushing the camera settings, which takes time, patience, and many trials.
Encountering a difficulty in distance selling, we needed high definition visuals to put into value the quality of our shoes. With this in-house photo studios, we can photograph our shoes upon receipt in order to put them online as quickly as possible. It is this association between ease of processing and rendering of professional photographs that has seduced us.