Sports and innovation go hand in hand. The health and wellbeing trend has made sports more popular world-wide. And as technology advances in leaps and bounds, new smart and connected products are appearing on the market at a rapid rate.
Sporting goods businesses are seeing more than 250 billion euros in retail revenue. There’s a fast turnover in clothing trends due the hybridization of the sports and fashion markets, and increasing investment in development and social media. All of these factors make it essential for sporting goods businesses to automate production of images for their internal and client-facing communications.
PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for numerous sporting goods businesses since 2001.
PRODUCE INNOVATIVE PHOTOGRAPHS AND ANIMATIONS IN-HOUSE FOR SPORTING GOODS
Cycling, running, fitness, swimming, team sports (football, rugby, basketball, volleyball, handball), racket sports (tennis, badminton, ping-pong, squash)… PackshotCreator makes image production a simple and intuitive process.
- What equipment and services do I need to produce visuals in-house?
- How much space will I need for my photo studio?
- What’s better: still, multi-view or animated visuals?
- Can I produce professional quality images for internal and client-facing communications?
- How do I shoot items as diverse as sports garments, sports shoes, bags, bluetooth accessories…?
- How do I get the best results when photographing reflective surfaces, small accessories, and other challenging items?
Our experts have been providing answers to questions like these on a daily basis for the past 15 years.
Produce your own visuals of sporting goods & equipment
Studios designed for all your sporting goodsPackshotCreator adjusts to the size and shape of all your items. We give you access to a complete, advanced range of equipment and services which let you create photos and animations of training clothes, sports shoes, special equipment for runners, ski or cycling accessories...
Minimum clutter, maximum visual performancePackshotCreator photography studios were specifically designed to fit into any kind of space. They can be placed on desks, inside warehouses, in the backroom of a store or in any small space. With software-operated equipment, producing a large number of professional quality visuals becomes a simple and intuitive process.
All your visuals for internal and client-facing communicationsOur studios let you produce photos and animations for e-commerce, catalogues and brochures, purchasing, R&D, or quality control.
Show your sporting goods, clothes and accessories in full detail
The fitness and sporting goods market has been instrumental in the popularization of connected equipment (trackers, bluetooth connected / augmented accessories…). New research and development is continually improving their ergonomics and their design. With the PackshotAlto Mark II, PackshotCreator R3 and LuminaPad photo studios operated by PackshotOne software, you can produce still photos, multiple view shots and 360° animations of your training outfits (leggings, matching workout clothes, jogging sets) and all their innovative elements.
Create detailed animations for your internal communications, your employees and service providers, annotating them with information about the latest wearable and smart features on each garment.
What's the most efficient way to shoot large numbers of product photographs?
The PackshotCreator software suite is developed and updated to help you streamline your production process for images and animations of sporting goods. With an expanding online marketplace and a 12% increase in retail websites in 2016 in France alone, competition in the sporting goods market is growing, making the quality of your visuals essential to stand out from the crowd. To help you boost your online sales and convert your visitors into buyers, give them 100% clear images of your products. Assure your clientele of your products’ manufacturing quality, enhance your configurators and improve the user experience on your website.
The hyperfocus feature in our software automatically calculates the clearest focus zones in your product images for completely clear photographic rendering. The result: higher productivity, and higher quality images.
Features for sporting goods
With the 20x optical zoom, show every detail of your items: the studs on a football boot, the chain drive on a mountain bike, the wraparound arms on a pair of ski goggles or the straps on a hiking rucksack.
Display all the features of your equipment for sports like weightlifting, aerobics, yoga, pilates or motor sports (motorbike helmet).
Create perfectly clear visuals of your equipment for swimming, tennis, winter sports... for use in quality control.
Create scripted animations of your equipment for any sport (skiing / winter sports, equestrian, rollerblading, water sports...).
Use the automatic cropping function to crop one or more items in just a few clicks so you can add them to a website, catalogue or advertising brochure.
The PackshotOneClick feature lets you simultaneously export images sporting goods files onto multiple file formats. You'll be able to create files that match all your image needs for in-house and external communication media.
The PackshotSpin software-operated turntable lets you create multi-angle photographs and animations of larger items like mountain bikes, BMX bikes, scooters and small motorcycles.
PackshotCreator 3D photo solutions are designed for an intuitive user experience. You can create 3D models of your sports items, then display them in a real or virtual environment.
3D automation: a testimonial by sports outfitter Sport OKAY
One of the key strengths of our product photography and animation equipment is the way it seamlessly fits into your workflow. Whether you’re using one machine or several, every tool has to mesh with your work environment to improve your productive and creative processes. Austrian e-commerce company Sport OKAY has found just this. They use the PackshotCreator R3 combined with two PackshotSphere X5 systems for creating wide format 3D visuals:
“On top of the powerful and innovative nature of the automated 3D solutions, we were really impressed with the equipment’s working capacity. It has become extremely important for our company. There’s no doubt that it improves our productivity and our creativity, and gives us a fast return on our investment.”
Konrad Plankensteiner, CEO of Sport OKAY
Mastering in-house packshots of sporting goods
We offer PackshotCreator training in product photography and animation for professionals in the sporting goods market.
Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon et Nikon technologies in combination with PackshotCreator photo solutions and other studio set-ups.
The goal is intensive practical work creating visuals of sporting equipment, clothing and accessories, to understand and master the basics of photo shoots and studio animation.
You can choose between an initial one-day course or a full training cycle with specialization modules (360° animations, e-commerce, or even post-production). When you complete the training , you will be 100% ready to employ your photo solution and become your own product photographer.
What are the benefits for sporting goods?
Highlight the details of your sporting goods
The progressive zoom enlarges the entire image (not just one section) to 20x, even when a trainer is 360° or 3D animated. The client can zoom in on one section of the sports shoe, then browse the entire image without losing the degree of magnification. Research shows that the more potential customers have access to detailed interactive visuals (360° animations, Focus Stacking), the higher the conversion rate.
Automate production of your sporting goods visuals
In the online sportswear and sporting goods industry, there's a constant flow of new product arrivals and images that need to be updated. Whether you have 50 or 2000 items to photograph, PackshotCreator software eliminates back-and-forth trips to outside service providers and standardizes photo shoots: product placement assistance, memorization of batch parameters to produce uniform images of all your bluetooth sportswear accessories, simultaneous export of images to multiple file formats.
Quality photographs available right away
Your choice of lighting (daylight or other) and modular anodized aluminum panels combined with PackshotCreator software give you complete control over your production of visuals for sportswear and sporting goods. You can choose whether to photograph items against a pure white background or crop them in just a few clicks.
Sporting goods professionals talk about PackshotCreator
We decided to invest in this solution in order to answer essentially budgetary constraints, without jeopardizing quality. This solution enables us, among other things, to control the costs of our product photo shoots.
With the PackshotCreator photo studio, the return on investment was rapidly achieved. The studio was immediately adopted in-house and it has contributed in enhancing the communication process of Passion branded products. It enabled us to produce one quarter quality photos more, at zero cost.
Patrice Nairi - Multimedia Communications Manager
Uses a Packshot studio