Sports and innovation go hand in hand. The health and wellbeing trend has made sports more popular world-wide. And as technology advances in leaps and bounds, new smart and connected products are appearing on the market at a rapid rate. 360\u00b0 product photos is one of the best way to get visibility. Sporting goods businesses are seeing more than 250 billion euros in retail revenue. There's a fast turnover in clothing trends due the hybridization of the sports and fashion markets, and increasing investment in development and social media.