360 degree product animations

Sporting goods: create your own 360 degree product animations in-house

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Sports and innovation go hand in hand. The health and wellbeing trend has made sports more popular world-wide. And as technology advances in leaps and bounds, new smart and connected products are appearing on the market at a rapid rate.

360 degree product photos is one of the best way to get visibility. Sporting goods businesses are seeing more than 250 billion euros in retail revenue. There’s a fast turnover in clothing trends due the hybridization of the sports and fashion markets, and increasing investment in development and social media.

PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for numerous sporting goods businesses since 2001.


Cycling, running, fitness, swimming, team sports (football, rugby, basketball, volleyball, handball), racket sports (tennis, badminton, ping-pong, squash)… PackshotCreator makes 360 degree product photos creation a simple and intuitive process.
  • What equipment and services do I need to produce visuals in-house ?
  • How much space will I need for my photo studio ?
  • What’s better: still, multi-view or animated visuals ?
  • Can I produce professional quality images for internal and client-facing communications ?
  • How do I shoot items as diverse as sports garments, sports shoes, bags, bluetooth accessories…?
  • How do I get the best results when photographing reflective surfaces, small accessories, and other challenging items?

Our experts have been providing answers to questions like these on a daily basis for the past 15 years.

We advise you

Produce your 360 degree product photos of sporting goods & equipment

  • how to use an automated photo studio for ecommerce purposes

    Studios designed for all your sporting goods

    PackshotCreator adjusts to the size and shape of all your items. We give you access to a complete, advanced range of equipment and services which let you create photos and animations of training clothes, sports shoes, special equipment for runners, ski or cycling accessories...
  • packshot sporting goods photography & 360 animation

    Minimum clutter, maximum visual performance

    PackshotCreator photography studios were specifically designed to fit into any kind of space. They can be placed on desks, inside warehouses, in the backroom of a store or in any small space. With software-operated equipment, producing a large number of professional quality visuals becomes a simple and intuitive process.
  • how to photograph sporting goods for an e-commerce website

    All your visuals for internal and client-facing communications

    Our studios let you produce photos and animations for e-commerce, catalogues and brochures, purchasing, R&D, or quality control.

Show your sporting goods, clothes and accessories in full detail

The fitness and sporting goods market has been instrumental in the popularization of connected equipment (trackers, bluetooth connected / augmented accessories…). New research and development is continually improving their ergonomics and their design. With the PackshotCompact, PackshotAlto Mark II, PackshotCreator R3 and LuminaPad+ Mark II photo studios operated by PackshotCreator software, you can produce still photos, multiple view shots and 360° animationsof your training outfits (leggings, matching workout clothes, jogging sets) and all their innovative elements.

Create detailed animations for your internal communications, your employees and service providers, annotating them with information about the latest wearable and smart features on each garment.

Check out these studios

What's the most efficient way to shoot large numbers of product photographs?

The PackshotCreator software suite is developed and updated to help you streamline your production process for images and animations of sporting goods. With an expanding online marketplace and a 12% increase in retail websites in 2016 in France alone, competition in the sporting goods market is growing, making the quality of your visuals essential to stand out from the crowd. To help you boost your online sales and convert your visitors into buyers, give them 100% clear images of your products. Assure your clientele of your products’ manufacturing quality, enhance your configurators and improve the user experience on your website.

The Hyperfocus feature in our software automatically calculates the clearest focus zones in your product images for completely clear photographic rendering. The result: higher productivity, and higher quality images.

Discover all our productivity features
photo of sporting goods without hyperfocusadvertising photography of sporting goods with hyperfocus

Features for sporting goods

3D automation: a testimonial by sports outfitter Sport OKAY

One of the key strengths of our product photography and animation equipment is the way it seamlessly fits into your workflow. Whether you’re using one or several machines, every tool will mesh with your work environment to improve your productive and creative processes as Austrian e-commerce company Sport OKAY has found out. They use the PackshotCreator R3 combined with two PackshotSphere X5 systems for creating wide format 3D visuals:

“On top of the powerful and innovative nature of the automated 3D solutions, we were really impressed with the equipment’s working capacity. It has become extremely important for our company. There’s no doubt that it improves our productivity and our creativity, and gives us a fast return on our investment.” 

Konrad Plankensteiner, CEO of Sport OKAY

The solution for 3D large format packshots
sporting goods photography tutorial for ecommerce
macrophotographic products shooting
software with a 360 animation editor
How do you edit a picture on a white background?
multi-format file export feature
  • sporting goods photography tutorial for ecommerce
  • macrophotographic products shooting
  • software with a 360 animation editor
  • How do you edit a picture on a white background?
  • multi-format file export feature
360 degree product animations

Mastering in-house packshots of sporting goods

We offer PackshotCreator training in product photography and animation for professionals in the sporting goods market.

Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon and Nikon technologies in combination with PackshotCreator photo solutions and other studio set-ups.

The goal is intensive practical work creating 360 degree product photos or still photos of sporting equipment, clothing and accessories in order to understand and master the basics of photo shoots and studio animation.
You can choose between an initial one-day course or a full training cycle with specialisation modules (360° animations, e-commerce, or even post-production). When you complete the training , you will be 100% ready to employ your photo solution and become your own product photographer.

What are the benefits for sporting goods?

Sporting goods professionals talk about PackshotCreator

We decided to invest in this solution in order to answer essentially budgetary constraints, without jeopardizing quality. This solution enables us, among other things, to control the costs of our product photo shoots.

Benoit Defois - Director of the e-commerce

Uses PackshotSpin Series


With the PackshotCreator photo studio, the return on investment was rapidly achieved. The studio was immediately adopted in-house and it has contributed in enhancing the communication process of Passion branded products. It enabled us to produce one quarter quality photos more, at zero cost.

Patrice Nairi - Multimedia Communications Manager

Uses a Packshot studio