Ever since the first reality TV cooking shows appeared in 2002, the culinary arts have been in the spotlight. With a market share of over 600 billion euros, the cooking and tableware industry is producing an increase amount of entrepreneurship and communications.
Why would you need to create your own food product photography ? Culinary and agro-food businesses are subject to strict hygiene regulations. They are required to provide consumers with evidence of their product safety. Yet they also have to follow trends and high standards in their visual aids.
PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your in-house food product photography with Packshot automated photo studios. A preferred partner for hundreds of culinary and agribusiness companies since 2001.
MULTIPURPOSE FOOD PRODUCT PHOTOGRAPHY FOR YOUR INTERNAL AND EXTERNAL COMMUNICATIONS
Whether for culinary preparations, agro-food products, tableware or cooking utensils, PackshotCreator makes image production a simple, intuitive process.
- What are the best visuals to showcase my dishes / products / tableware and show buyers my product ingredient list ?
- Which solutions for image production are best suited to my industry ?
- What are the norms and standards for culinary and agribusiness photography ?
- Can I set up a photo studio in my lab, kitchen, or directly in my office space ?
- What’s the best way to photograph plastic, reflective and glossy product packaging ?
- How to become a professional food photographer?
- What kind of lighting will enhance photographs of cooked/raw dishes and make my customers hungry for more ?
Our specialists have been providing answers to questions like these on a daily basis for the past 15 years.
How to produce food product photography?
A powerful compact solution to improve your image production timesPackshotCreator studios have been specially designed to be both versatile and compact. Designed to take up the least amount of space, they are built to work anywhere and can be set up directly in your lab, kitchen or in the backroom of shop.
A la carte studios that meet every requirement of culinary photo shoots ofPackshotCreator offers services and solutions tailor-made for culinary photography and all its challenges. Our software suite allows you to deal with reflective and transparent packaging, modulate the lighting on your dishes and provides you with an optimal environment for your photo shoots.
Diversify your e-commerce visuals and internal communicationsEach of the images you capture with PackshotCreator solutions can be exported across multiple formats. Our solutions allow you to distribute images for e-commerce, catalogues, brochures, sales, R&D, even quality control.
Culinary packshots in-house at professional standards of quality
The need for visuals in the culinary industry is growing exponentially with the growing number of trends and communication media (press, recipe books, social media) as well as the arrival of an internet behemoth on the scene in 2015. Efficiency, creativity and speed are essential for any business that wants to safeguard its place on the web. There are also photo shoot costs to be considered, especially when you have to photograph thousands of items to a uniform standard.
The PackshotOne, PackshotCreator R3, and PackshotMini Mark II photography studios are operated by the most powerful software suite on the market. Its features allow you to enhance the color and texture of a prepared dish, a designer cake, a silver dinnerware set or a high gloss sorbet with variable lighting intensity that can be adjusted in multiple image zones.
Increase your productivity with memorized object placement, multi-shooting and multi-product cropping assistance without lowering image quality by combining all the software features.
Enhanced culinary images across multiple formats
Precision and detail are two essential elements in the presentation of food product photography. There are strict labelling standards for pre-packages goods, and some elements like ingredients, origin, weight, and lot number must be visible to the consumer. Furthermore, the public’s growing awareness of the importance of a healthy, balanced diet has made consumers more discerning about their food choices.
Images of your dishes and preparations need to be clear, legible, and visually clean to inspire confidence in their quality and safety. These images must also awaken the senses and the imagination of consumers, viewers, trend followers and food addicts. The hyperfocus feature allows you to obtain 100% clear photographs for all your products and arrangements, like images of a gourmet gift basket and each of its items. Adding a 20x zoom function gives them the option of learning more about a product’s composition before buying. The variable lighting in our studios lets you adjust the lighting and highlight the glistening skin of a roast chicken or the smooth texture of a smoothie bowl.
These features combined with automatic cropping assistance empower you to add your agro-food and culinary images in all your media.
Features for food product photography & 360 animation
With our software, live view lets you adjust your light settings, positioning and framing so you can compose your image as close as possible to the final result.
Memorize the angle and positioning of your products. Record up to 200 position settings for tableware, utensils, plates, organic products, and arrangements of pastries, confectionery, jars of baby food...
With hyperfocus, present your fresh products, a set of porcelain dishware, a tea set, a subscription box of fine foods, or box sets dedicated to the culinary arts
Crop your items in a few clicks and insert them into all your communication media. It works with all kinds of items: plates, verrines, glass decanters, forks and knives, place mats, table sets, salad bowls and salt and pepper shakers.
With the PackshotOneClick feature, simultaneously export the same file onto multiple file formats.
Be creative thanks to our studio configuration. Shoot photos in flat to create stunning images of your dishes or tableware sets.
Use the batch memory features to record the same settings for multiple photo shoots and image edits when you have large numbers of food items to photograph, e.g. to create uniform images for a sales brochure.
The environment in PackshotCreator studios gives you creative space. You can invent compositions like a still life display of your pastry creations.
An environment designed for macrophotography, letting your show the details of your products: the pattern on a ceramic teapot, the ingredients of a prepared dish or the logo engraved on a chef's knife.
Saving time: a testimonial by an agro-food professional
Our photography studios and their operating software assist the user at every step of the way, from object placement to exporting image files. They’re the perfect tool for photo shoots of cooking utensils and accessories, arrangements of place settings featuring tableware and glassware…
“ Embanet is an e-commerce business specializing in the table arts, and dishware in particular. We have an obligation to provide our customers with high quality professional photographs so they can evaluate our products at their true worth. In addition to bringing the creative process in-house, we’ve saved a non-negligible amount of time. PackshotCreator allows us to shoot all our products without any knowledge of photography and still get high quality results.”
Patricia Suchier, manager of Embanet
How to become a professional food photographer?
We offer PackshotCreator training tailor-made for professionals in the culinary market.
Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon et Nikon technologies in combination with PackshotCreator photo solutions and other studio set-ups.
The goal is intensive practical work creating agro-food and culinary images, to understand and master photo shoot basics. You can choose between an initial one-day course or a full training cycle with specialization modules (360° animations, e-commerce, or even post-production). At the end of training course, you will be 100% ready to employ your photo solution and become your own product photographer.
What benefits for the culinary industry?
Boost your conversion rate with enhanced details
The progressive zoom enlarges the entire image (not just one section) to 20x, even when dishes are 360° animated. The customer can zoom in on one section of the dish, then browse the entire image without losing the magnification. Research shows that the more potential customers have access to detailed interactive visuals (360° animations, Focus Stacking), the higher the conversion rate.
Automate production of your culinary packshots
Cooking equipment, utensils and accessories, dishware, agro-food products... Whether you have 50 or 2000 items to photograph, PackshotCreator software eliminates back-and-forth travel to outside service providers and standardizes photo shoots: product placement assistance, memorization of batch parameters to produce uniform images of a range of chef's knives, simultaneous export of images to multiple file formats.
Quality photographs available right away
Your choice of lighting (daylight or other) and modular anodized aluminum panels combined with PackshotCreator software give you complete control over your production of visuals. You can choose whether to photograph items against a neutral background or crop them in just a few clicks.
A confectioner describes their e-commerce display
"With our PackshotCreator, we create three visuals/views per product (three different angles) for our 1,000 references with baffling simplicity and speed, and no editing is necessary.