how to photograph a bottle with an automated photo studio

Become a wine photographer with e-commerce automated photo studios

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In recent years, wines market has seen some important shifts, like the emergence of the Asian market and the increase in exports to the USA. These changes show that the countries that traditionally produce wine are not always the biggest buyers on the market.

Become wine photographer thanks to PackshotCreator. The exponential growth in digital sales and marketing platforms — like specialist wine websites, online review sites and smartphone apps — has considerably increased the demand for visual aids.

PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for hundreds of wine and spirits businesses since 2001.


Co-ops, vineyards, pure players, big distributors… PackshotCreator solutions are tailored to the needs of any wine and spirits business, making image production a simple, intuitive process.

  • What are the different types of solutions for in-house image production?
  • How can I display all the details of a bottle: front and back labels, liquid contents…?
  • What photography skills do you need to use a PackshotCreator photo studio?
  • What kind of support do you offer for in-house wine and spirits photography?
  • How do you deal with reflections, transparency, and color rendering for glass bottles and their contents?

Our product photography experts have been providing answers to questions like these for the past 15 years.

We advise you

Produce visuals in-house for wine & spirits

  • Wines & Spirits PackshotCreator photographer e-commerce

    Minimum space, maximum ROI

    A PackshotCreator box studio is compact and versatile, and will quickly find a place in an office, storage or stock room. Our all-in-one solutions come with their own lighting system and operating software for completely independent image production.
  • Wine bottles photographed on white background

    A diffuse lighting environment ideally suited to wines and spiries

    The 100% LED lighting environment and the materials of PackshotCreator box studios give you optimal control over details and effects in your bottle images: transparency, reflections, the robe of the wine (white, rosé, sparkling), label details of great vintages destined for auction...
  • E-commerce wine & spirits photo solution

    Bolster your internal and client-facing communications

    Create visuals to feed your e-commerce site, your online auction catalogue of grands crus, product info for a mobile app or your coop purchasing service...

In-house studios ideally suited to your products

The PackshotCompact, PackshotMini Mark II and PackshotCreator R3 photography studios are operated by the most powerful software suite on the market. You can easily become wine photographer. The design of the modular panels, the use of multiple diffuse light sources which can be used separately or together, calibrated daylight and the size of the PackshotCreator R3 let your create perfect results and photograph any size of bottle or container, from a piccolo to a Melchior, all the way up to magnum. Your images will display all the the details on front and back labels, like the age and origin of a richly storied single malt…

Creating custom animations (like the 360° animation opposite) lets you communicate information and build trust to bolster your sales of spirits and IGP or AOP wines. You’ll be able to make annotations to show a vintage’s unique characteristics: magnifying glass effect on the deep rich colour of the robe or on back label text about the vineyards where the grapes were grown; notes on the history of a rare vintage, its alcohol content or its past ownership…

Check out these photo studios

Boost productivity and produce matching images

PackshotCreator automated photo studios are operated by the most powerful software suite on the market. The production process is streamlined from start to finish, from the placement of your wine and spirit bottles to exporting finished images. The wine business is all about passion, which is why we offer photo studios that will facilitate some of your key marketing tasks. Our software lets you save photo shoot settings like lighting, product placement, framing, and image export formats so you can re-use them in multiple photo shoots for a vintage of red wine from Burgundy, a selection of bourbons or a range of vodka. Set up professional photo shoots as efficiently as possible, on your own schedule.

The multi-product cropping feature lets you shoot images of three wine bottles from the same varietal, then automatically divide and export them onto separate files (see image opposite).

Discover PackshotCreator technology
wine bottle professional studio photographerhow to crop wine bottles photos

Features tailor-made for wine & spirits

studio photo LED lighting environment

The lighting environment and the modular panels in our photography studios give you advanced control over reflections and transparency in your bottle images. Enhance each section: finish, neck, shoulder, label and punt

wine bottles photo e-commerce

Enhance your photographs of wine bottles, liquor bottles, or miniatures with 20x zoom and show each element of your products in detail, e.g. for auction sales: information on the varietal displayed on the front and back of the label, state of the label, level of wine in the bottle, state of the cap...

hot to use an i,age gallery for e-commerce websites?

Use an image gallery to show your bottles of wine, Champagne and spirits, letting your website visitors take in every detail at a glance.

automation photo solution

Configure and record photo shoot settings for a red wine vintage from Burgundy, a selection of bourbons or multiple brands of vodka. The contents and containers are different and your photographs will be, too.

automation photo software

With the PackshotOneClick feature, save time by simultaneously exporting the same file or a group of files onto multiple formats (JPEG, Tiff, PNG…), as in this screenshot of the software in action.

Still life photo capture for packagings

Capture still life compositions of spirits and their packaging and add them to catalogues, brochures, websites or mobile applications.

Batch photos of wine & spirits bottles

Use hyperfocus when photographing batches of wine bottles for box sets and deliveries: red, white, rosé, table wines, organic vintages or gourmet baskets. With focus stacking technology, your visuals will be 100% clear even for bottles placed in both the foreground and background of the image! Website visitors will be able to read your labels and see every detail of your products.

High quality results: a testimonial by

Online retail of wines and spirits has to deal with a triple challenge: upload visuals to a website or application for wine lovers on a very short timeline; photograph dozens, or sometimes even thousands of bottles in one go; and provide future website visitors with professional quality images.

We discovered PackshotCreator thanks to their strong online presence. We were convinced by their strong product presentation and their impressive client roster. Now we produce uniform, very high quality photographs that meet all our requirements.”

Alexander Vatus, Representative for, online wine retailer

Read the full testimonial
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bottle photography tutorial
  • How do you photograph transparent objects?
  • editing a picture of a transparent product on a software
  • how to photograph a transparent bottle
  • how to create a PNG image with a clear background
  • bottle photography tutorial
how to photograph a bottle with an automated photo studio

Discover how to become wine photographer with our training courses

We offer PackshotCreator training in product photography and animation specifically for professionals in the wine and spirits industry.

Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon and Nikon technologies in combination with PackshotCreator photo solutions.

How to quickly become wine photographer

  • In our product photography courses, you will do intensive practical work creating images of transparent and reflective glass objects, helping you master the basics of photo shoots and product animation.
  • PackshotCreator direction: with the help of our digital product imaging experts, we install the tools you need and provide you with equipment and access to our accredited associates in your workspace.
  • Consulting services: we design a tailor-made action plan to optimize or install your visual production process. From planning to completion, you decide whether you want the action plan to be carried out on-site or remotely (with all tools needed for distance work, like screen sharing).


What benefits for wines & spirits?

Internet wine retailers describe their displays

Our difficulty was to create our website within a short deadline. We thus needed a flexible and effective photographic solution to quickly obtain professional results. We came to know about PackshotCreator via its strong presence on the Internet and we were convinced by both its product presentation and the testimonials of its prestigious clients.

Alexandre Vatus - Marketing and Communication Manager

Uses PackshotCreator R3

Vin Malin

A bottle of wine’s shape, label, and capsule make it magnificent. Thanks to PackshotCreator, we obtain photographs that restore the beauty of our bottles and our customers can perfectly visualize each wine bottle. As we are not dependent on one photograph, this flexible photographic solution is very effective in producing professional quality visuals in-house.

Eric Gallan - Marketing and Sales Manager

Uses PackshotOne Mark II

SARL Jean Merlaut