Three complementary technologies are composing this modern studio: lighting, dongle and a software.
A compact studio, an integrated homogenous LED lighting system, piloted by a powerful software.
A unique photo studio on the market for the creation of 2D visuals for small objects.
Composed of 9 modular zones, obtain with ease, photos of all your products.
This photo studio benefits from an interior shooting volume of 702 cm3 and can hold large products.
Benefit from two distinct shooting modes for your clothes, textiles and accessories.
An innovative photo lighting system for semi-precious stones and gemstones. Automate your image production for watches, jewelry, gold. A scalable, ultra-compact photo studio.
Le PackshotSpin Jewelry est un plateau tournant conçu pour les secteurs de l’horlogerie, la bijouterie, la joaillerie et l’orfèvrerie. Il a été fabriqué avec le plus grand soin pour automatiser des rotations continues ou séquentielles de produits légers suspendus ou posés.
C’est le seul système du marché à profiter d’un moteur pas à pas ultra performant et extrêmement précis.
Fluides, sans à-coup, sans oscillation, réalisez des visuels animés délicats, sereinement et en une seule prise.
Three complementary technologies are composing this modern studio:lighting,dongle and a software.
A compact studio,an integrated homogenous LED lighting system,piloted by a powerful software.
Composed of 9 modular zones,obtain with ease,photos of all your products.
Benefit from two distinct shooting modes for your clothes,textiles and accessories.
An innovative photo lighting system for semi-precious stones and gemstones. Automate your image production for watches,jewelry,gold. A scalable,ultra-compact photo studio.
Le PackshotSpinJewelry est un plateau tournant conçu pour les secteurs de l’horlogerie,la bijouterie,la joaillerie et l’orfèvrerie. Il a été fabriqué avec le plus grand soin pour automatiser des rotations continues ou séquentielles de produits légers suspendus ou posés.
Fluides,sans à-coup,sans oscillation,réalisez des visuels animés délicats,sereinement et en une seule prise.
From development to sales, and for products including skincare, haircare, make-up, toiletries, perfumery and organics. Discover our automated photo studios and services helping you create your own beauty products photography & animation.
Our specialists have been providing answers to questions like these on a daily basis for the past 15 years.
The PackshotMacro R, PackshotCreatorMini Mark II et PackshotCreator R3 studios are operated by the most high performance software suite on the market.. They allow you to produce HD and multi-angle professional photos, clipped or on a white background. You can use images of prototypes, perfume bottles or cosmetics to approve a design before sending it to the manufacturer.
The configuration of our photography kits allows you to shoot your items from the front or in flat-lay. It’s the ideal solution for capturing product arrangements: for instance, a range of anti-ageing skincare laid out and photographed on a flat surface. Once you’ve photographed all your products, you can also clip each object with just a few clicks. Then export them to separate image files and add them to a product info sheet, a database or a catalogue.
You can improve the customer experience and reassure potential buyers with 360° PackshotCreator animations of your cosmetics products (like the hemispherical animation opposite). You can also unite your team, instructors and demonstrators around a comprehensive animated showcase of your innovations and exclusives.
Respecting industry values: pure white, HD… PackshotCreator solutions help you go further. Thanks to dynamic zoom and the hyperfocus function, let website visitors see the manufacturing quality and product and packaging information in photos or animations: instructions, logos, quality marks, dermatological tests, Ph…
Hyperfocus is the ideal feature to create a perfectly clear image of multiple products. It will give your loyal customer base and future clients the opportunity to consult the INCI information for your beauty products online with ease to learn their active ingredients, allergen information, herbal extracts…
Multi-brand cosmetics websites and departments in charge of internal databases regularly need to create and upload images of hundreds of items. To illustrate its research and development work, in 2013 the L’Oréal group acquired special equipment to create photos and 360° animations:
“The goal was to create an image bank of our innovations for internal use. While we didn’t have any doubts about the machine’s ability to show details and colors, we were still concerned that we might not have the skills to use it. There were no seasoned photographers among the scientists in our team. So we didn’t hesitate to go for team training that allowed us to be fully operational within two hours.”
Arnaud Bonnamy, RA chemist, l’Oréal
Since 2003, our cosmetic & beauty products photography specialists have trained thousands of clients, working with the latest Canon and Nikon technologies in combination with PackshotCreator photo solutions and other studio systems. The goal is intensive practical work creating images of cosmetics and scents, in order to understand and master photo shoot basics. You can choose between initial one-day training or a full course with specialization modules (360° animations, e-commerce, or even post-production). At the end of the training course, you will be 100% ready to employ your photo solution and become your very own product photographer.
With the PackshotOneClick feature, a single image file can be simultaneously exported across multiple formats for websites, social media, newsletters or print product catalogues. It’s perfect for social media responsiveness and providing images to franchisees!
With new arrivals of beauty products, there’s a high volume of visuals to replace on a short timeline. Whether you have 50 or 2000 items to photograph, PackshotCreator software standardizes and accelerates photo shoots: help with and memorization of product placement, memorization of lighting parameters for product batches.
Your choice of LED lighting (similar to daylight) and modular panels in anodized aluminum combined with PackshotCreator software give you complete control over your in-house production of images for your beauty products. You can choose whether to shoot them against a white background or crop them in just a few clicks.
On average, we have two-to-three collections per year, not counting last-minute assignments and high-end collections like Fabio Salsa or Star Academy. All these product lines are very expensive to shoot in terms of annual costs. We have tried to do this in-house several times but the results were unsatisfactory because none of us are photographers.
Corinne Weppe - Marketing Manager
Uses a Packshot studio
DISCOVER DEDICATED SOLUTIONS TO THE COSMETIC INDUSTRY