The use of the web has exponentially increased the need for visuals in all areas of beauty and cosmetics:
from development to sales, and for products including skincare, haircare, make-up, toiletries, perfumery and organics.
PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your image production in-house. A preferred partner for numerous cosmetics and scent businesses since 2001.
CREATE YOUR COSMETICS VISUALS IN-HOUSE IN A QUICK AND SIMPLE PROCESS
PackshotCreator is the automated photo solution to produce all your visuals in-house from A to Z, no matter how many items you have to photograph: skin and haircare, make-up, new scent collections or beauty boxes.
- How can I organize my image production process to minimize delays?
- How can I make my internal communications more effective and more interactive?
- Is it possible to set up a photo studio in my workspace?
- What visuals can I create to showcase the varied textures of my beauty products?
- What are the methods for dealing with reflections and transparency in product packaging?
Our specialists have been providing answers to questions like these on a daily basis for the past 15 years.
All your cosmetics visuals in-house
Minimum space, maximum ROIEmulsions, skin creams, scented candles, moisturizers, baby care ranges... You can create photos and animations of all your products in the same PackshotCreator studio. Versatile and compact, it fits into practically any space.
Automated in-house photo studiosPackshotCreator offers a uniform, advanced range of equipment and services. It's used to produce photos and animations of toiletries, perfumes, make-up and skincare, no matter how many items there are to photograph.
Connect with your employees and your clients!PackshotCreator services and solutions allow you to create photos and animations for internal and external communications, e.g. by setting up and sharing a database for grouping purchases in the cosmetics industry.
Photos and animations to show your beauty products in their best light
The PackshotMacro R, PackshotCreator Mini Mark II et PackshotCreator R3 studios are operated by the most high performance software suite on the market.. They allow you to produce HD and multi-angle professional photos, clipped or on a white background. You can use images of prototypes, perfume bottles or cosmetics to approve a design before sending it to the manufacturer.
The configuration of our photography kits allows you to shoot your items from the front or in flat-lay. It’s the ideal solution for capturing product arrangements: for instance, a range of anti-aging skincarelaid out and photographed on a flat surface. One you’ve photographed all your products, you can also clip each object with just a few clicks. Then export them to separate image files and add them to a product info sheet, a database or a catalogue.
You can improve the customer experience and reassure potential buyers with 360° PackshotCreator animations of your beauty products (like the hemispherical animation opposite). You can also unite your team, instructors and demonstrators around a comprehensive animated showcase of your innovations and exclusives.
Your beauty products in clear, detailed images
Respecting industry values: pure white, HD… PackshotCreator solutions help you go further. Thanks to dynamic zoom and the hyperfocus function, let website visitors see the manufacturing quality and product and packaging information in photos or animations: instructions, logos, quality marks, dermatological tests, Ph…
Hyperfocus is the ideal feature to create a perfectly clear image of multiple products. It will give your loyal customer base and future clients the opportunity to consult the INCI information for your beauty products online with ease to learn their active ingredients, allergen information, herbal extracts…
Features dedicated to cosmetics & beauty
Creams, lipsticks, powder, BB creams, lip gloss... with Packshot in-house photography, show the texture and pigmentation of all your products.
Highlight each aspect of your bottles, jars, containers, and packaging, including transparency and dual materials. They are your brand identity.
Surprise your clients with new exclusive box sets and promote your offers.
Each detail of your products is a mark of quality manufacturing. Highlight the quality of your cosmetics with a gallery of interactive images showing their unique characteristics.
Create all types of images with ease. Packshots or Still Life images of beauty products and cosmetics affirm the aesthetics of your brand.
With a customized environment and full LED lighting, create quality Packshots for internal or client-facing communication.
With 20x zoom, enable viewers to read ingredients and directions for your products: mascara, self-tanning lotion, body sculpting gel...
Adapt your images to different types of tools and crop even the most challenging items.
Photograph all types of packaging and facing on a pure white background: white cases, glass bottles, shiny wrapping, tubes...
Shoot your beauty products in flat lay thanks to the dual configuration options of our photo studios.
Ease of use with PackshotCreator: a testimonial by l'Oréal
Multi-brand cosmetics websites and departments in charge of internal databases regularly need to create and upload images of hundreds of items. To illustrate its research and development work, in 2013 the L’Oréal group acquired special equipment to create photos and 360° animations:
“The goal was to create an image bank of our innovations for internal use. While we didn’t have any doubts about the machine’s ability to show details and colors, we were still concerned that we might not have the skills to use it. There were no seasoned photographers among the scientists in our team. So we didn’t hesitate to go for team training that allowed us to be fully operational within two hours.”
Arnaud Bonnamy, RA chemist, l’Oréal
What are the training options to master the process of image production?
We offer specialized training in product photography and animation for professionals in the beauty industry.
Since 2003, our product photography specialists have trained thousands of clients, working with the latest Canon et Nikon technologies in combination with PackshotCreator photo solutions and other studio systems.
The goal is intensive practical work creating images of cosmetics and scents, to understand and master photo shoot basics.
You can choose between initial one-day training or a full course with specialization modules (360° animations, e-commerce, or even post-production). At the end of training course, you will be 100% ready to employ your photo solution and become your own product photographer.
What benefits for your beauty products?
Your cosmetics visuals, instantly, in every format
With the PackshotOneClick feature, a single image file can be simultaneously exported across multiple formats for websites, social media, newsletters or print product catalogues. It’s perfect for social media responsiveness and providing images to franchisees!
Accelerate productivity in your beauty business
With new arrivals of beauty products, there’s a high volume of visuals to replace on a short timeline. Whether you have 50 or 2000 items to photograph, PackshotCreator software standardizes and accelerates photo shoots: help with and memorization of product placement, memorization of lighting parameters for product batches.
Bet on professional quality with in-house production
Your choice of LED lighting (similar to daylight) and modular panels in anodized aluminum combined with PackshotCreator software give you complete control over your in-house production of images for your beauty products. You can choose whether to shoot them against a white background or crop them in just a few clicks.
In-house visuals of a range of cosmetics
On average, we have two-to-three collections per year, not counting last-minute assignments and high-end collections like Fabio Salsa or Star Academy. All these product lines are very expensive to shoot in terms of annual costs. We have tried to do this in-house several times but the results were unsatisfactory because none of us are photographers.