how to photograph shoes for e-commerce

Footwear product photography with in-house photo & animation studios

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There are so many uses for visuals in the footwear industry: e-commerce and cross-channel marketing, general retail, outlet sales, orthopaedic and luxury brands…

Footwear product photography is essential. While internet sales are growing in popularity, some customers are still reluctant to buy shoes online. Their standards are high — they need convincing. You can quell their fears with detailed, interactive visuals and a successful user experience. Stay on top of trends and bolster your online presence to create strong relationships with your clientele.

PACKSHOTCREATOR: 15 YEARS OF EXPERIENCE bringing your in-house footwear product photography production. A preferred partner for hundreds of footwear businesses since 2001.


Sneakers, boots, heels, oxfords, footwear components and accessories… With PackshotCreator, creating visuals becomes a simple, intuitive process.
  • Which PackshotCreator solutions are best suited to producing footwear product photography?
  • Are these solutions designed to cover still views, multi-angle shots and animations?
  • How can I independently photograph the most challenging items, like lacquered or white shoes?
  • Will I get the same results as a professional photographer?
  • What are the obstacles to online sales?
  • How can I use multi-angle views and 3D modelling to showcase the different components of my shoes?
  • Is there room for a photo studio in an office, shop, warehouse or stock room?

Our experts have been providing answers to questions like these on a daily basis for the past 15 years.

We advise you

Discover our all-in-one photo studios for footwear product photography

  • compact and automated photo studio for shoes photography

    A compact, versatile studio for maximum ROI

    Our automated photography studios are designed to take up a minimum amount of space while giving you maximum productivity. From offices to warehouses, our solutions can fit into any workspace configuration.
  • picture of shoes with a white background

    Photography studios designed and equipped for the footwear industry

    With advanced, coordinated photo equipment and customized services, PackshotCreator empowers you to create images of any type of footwear in-house: sports shoes, sneakers, rubber boots, stiletto heels, ballerina pumps, oxfords...
  • edit photos of shoes through a software for better outcome

    Take control of your internal and client-facing communications

    Produce your own photos and animations for e-commerce, catalogues and brochures, sales, purchasing, customer service, R&D and Quality Control!

Boost your site and your sales with interactive visuals

Innovations in online retail are more and more relevant to the customer experience. Configurators and other customization tools are flourishing on the greatest designer brands’ e-commerce sites and mobile apps. The PackshotCompact, PackshotCreatorMini Mark II, PackshotOne, and PackshotCreator R3 are operated by the most powerful software suite on the market and (together with PackshotCreator software) allow you to create innovative 360° or 3D animations.

Use 3D animations of your designs to reassure your buyers or let them create THE shoe of their dreams.

Check out our photo studios

Show off the quality of your manufacturing with detailed images

In a world where there are so many ways to sell shoes — like brick-and-mortar stores, private sales, e-commerce, closet clear-outs, and fashions apps — stand out with flawless, 100% clear images. Each detail of your product can make the difference to close a sale: an embossed leather upper, an embellished tongue, or simply the height of a heel. Reveal the unique characteristics of your items with 360° animations and communicate essential purchase information, like the details of blake or goodyear stitching.

Enhance your footwear product photography

Alongside clear, precise sizing information, in distance sales it’s crucial to guide your clients through your brand universe and your creations. Take advantage of features like the 20x zoom, background removal assistance, highlighting, overprinting… to create uniform, legible images of all your products, in every detail.

Your photographs will add value by faithfully reproducing the textures, materials, colours and details of your footwear.

Discover all the PackshotCreator technologies
photo without focus stacking of woman footwearphoto with focus stacking of woman footwear

Features for footwear

Testimonial from a company that's an expert in responsive systems

Today, successful e-retailers have discovered the best ways to reassure potential buyers: creating truly detailed photographs of your footwear in-house, providing 360° and 3D product views and even using interactive interface to help customers select the right size. But how can you create and upload high-quality images of over 300 new pairs of shoes every season?

The image rendering is fully uniform. We got a return on our investment in terms of the time we saved producing photos in-house, and the website generated sales right away.

Julien Tuil, chief executive of Ann Tuil

Read the full testimonial
PackshotCreator photo edition software
how to use the PackshotCreator software to edit pictures of shoes
software to cropp photos PackshotCreator
PackshotCreator software to edit photographs of shoes
shoes photo edition sofware
  • PackshotCreator photo edition software
  • how to use the PackshotCreator software to edit pictures of shoes
  • software to cropp photos PackshotCreator
  • PackshotCreator software to edit photographs of shoes
  • shoes photo edition sofware
how to photograph shoes for e-commerce

Master in-house photo shoots for footwear

We offer PackshotCreator training that’s specifically tailored to the footwear industry.

Since 2003, our product photography specialists have trained thousands of customers, working with the latest Canon and Nikon technologies in combination with PackshotCreator automated photo studios or their own studio set-ups.
The goal is intensive practical work creating footwear product photography in order to understand and master photo shoot basics.
You can choose between an initial one-day course or a full training cycle with specialization modules (360° animations, e-commerce, or even post-production). At the end of the training course, you will be 100% ready to employ your photo solution and become your own product photographer.

What are the benefits?

A shoe company describes its e-commerce display

Je souhaitais réaliser des visuels de qualité, avec un respect des couleurs, sans pour autant être expert en photographie. En un coup d’œil, l’internaute capte la qualité de fabrication du produit. Le bénéfice immédiat est le gain de temps : une animation à 360° prête à l’emploi me prend moins de 15 minutes.

Tuan Hoang - Gérant de la société

Uses a Packshot studio

Etant dans une problématique de vente à distance, nous avions besoin d’avoir des visuels en haute définition afin de mettre en valeur le plus fidèlement possible la qualité de nos chaussures. Grâce à cette solution de studios photos en interne, nous pouvons photographier nos chaussures dès réception afin de pouvoir les mettre en ligne le plus rapidement possible. C’est cette association entre la facilité d’exécution et le rendu professionnel des photographies qui nous a séduite.

Véronique Ledrappier - Directrice générale

Uses PackshotCreator Mini Mark II

Les Souliers

Avec un catalogue de plus de 300 paires de chaussures par saison, la boutique en ligne de Ann Tuil doit être mise à jour en permanence. Avec la solution PackshotCreator, nous pouvons shooter nos modèles en interne au fur et à mesure, ce qui permet d’éviter le rush du lancement des nouvelles collections.

Julien Tuil - Directeur général,

Uses PackshotCreator R3

Ann Tuil