Ring photography: the traditional technique VS PackshotCreator technology

Ring photography is, by definition, one of the most complicated of the jewelry industry. In order to take a picture of the entire item, it is necessary to make it stand up, not laid down. The ancestral technique of photographers consists in tinkering, gluing the ring and then editing at length each visual created.

PackshotCreator propose today an innovative and unique technology to hold still and photograph rings by skipping all those steps: a photo studio controlled by a software, combined to a vacuum system connected to the center of the studio’s turntable.

Eric Valdenaire, jewelry and artwork photography specialist, tested for us the two shooting techniques. He gives us a comparison using the new PackshotMacro Ring Edition photo studio as a preview.

“The time-saving is clear”

8 seconds VS 18 minutes

To realize still pictures, the goal is to highlight some details of the jewel and enlighten all its facets. It is necessary to place the rings vertically, thanks to a stand, Blue-Tack or glue. However, the use of these temporary stands requires a lot of handling: meticulousness during the preparation and installation of the jewel, cleaning after the shooting, use of an editing software.

“In total, it takes minimum 3 minutes to set up and take a picture of the ring. Add at least 10 minutes of editing for an experienced Photoshop user, and 5 minutes of careful cleaning of the ring in order not to damage it. With the PackshotMacro RE, the placement of the ring and the shooting takes only 8 seconds. There is no need to edit the visuals to remove the stand since the vacuum system holds the ring invisibly.”

The expert photographer Eric Valdenaire notes a real added value in terms of time and productivity compared to existing traditional solutions. It should also be noted that the risk of damaging the ring is nil and therefore offers the photographer the assurance and freedom to photograph all his rings without any problem!

 

How to place a ring in a photo studio      How to add glue to make a ring hold in a photo studio

 

“Complexe shootings become a piece of cake”

Hyper quick Hyperfocus

To get a visual with an exceptional quality, ring photography needs systematically the use of a macro lens, dedicated to shoot very small objects. We oftenly combine it to the focus stacking technique. It consists to assemble multiple pictures in only one to get a perfect sharpness. The traditional technique to hold rings can face some issues. Homemade stands can often damage the products. We have to be quick between the placement of the ring and the shooting and we apply the minimum amount of glue so the cleaning can be simple and immediate. Unfortunately, we also risk that the ring falls down slowly during the focus stacking, and the shooting is a failure.

 

 

With PackshotMacro RE, the ring can be hold still as long as we want! Entirely automated via the PackshotCreator software, the focus stacking is easily realized with the Hyperfocus feature. Moreover, thanks to the powerful vacuum system, the ring does not shake during the shooting. The focus stacking can be realized on the first try.

Photgrapher Eric Valdenaire unveils: « during a traditional shooting, we have to manually assemble the picture with an editing software, plus the removal of the stand. It takes a lot of time. Here, the stacked visual is ready-to-use and don’t need any or a few edits.

 

comparison between with and without hyperfocus

 

Rotation at lightning speed

The upper level of the ring presentation is of course through 360 animations. Giving the opportunity to rotate on itself in order to observe its details, the ring, the set stones, the assembly, is the assurance of offering a complete view of the product.

With a traditional technique, the configuration is not unrealizable, but very difficult to set up: holding the ring, rotating a handmade turntable at precise degrees, triggering the camera, and of course, editing and assembling the animation.

In the automated configuration of the PackshotMacro RE, everything becomes possible! “Simply place the ring, set the desired rotation speed and number of images in the software and then click on SNAP. When the ring is properly placed, the holding is qualitative enough to shoot 360° animations, without vibration and with a stable holding over time. The PackshotCreator technology ensures the creation of homogeneous and relevant visuals.” says the test photographer.

 

“PackshotCreator RE is a jewel of hardware and software technology”

In addition to the qualities mentioned previously for its vacuum system, the expert Éric Valdenaire has noticed that the PackshotMacro RE also demonstrates a unique and qualitative lighting for ring photography. Equipped with Dual Lighting technology, the studio offers lighting with two colour temperatures to illuminate rings in gold, silver or set with stones. The software controls the lighting system over 10 sources, which are adjustable from 1 to 100%.

According to him, the studio is custom-designed for ring visuals and is characterized “by its ease of use and a software interface that helps with repeatability and reproducibility of placement. These are not negligible elements, especially when the volume of products to be photographed is significant”.

 

Put a ring in a Macro photo studio for better visuals

A proven design

“The solution offers an impeccable construction, simple to assemble and connect,” says Éric Valdenaire.

Indeed, the management of the warm-up and the low noise level: “it is quite acceptable for continuous use during a whole day of shooting in the studio, without any risk of discomfort”. According to the photographer, an advantage linked to the quality design of the system: “this solution is built and impeccably finished. The care of the experts can be seen in the components used, their finishes, but also in the accessories or the motor, which is well ventilated, insulated with foam and mounted on silentblock. »

 

Traditional technique VS PackshotCreator technology: the results of the comparator

 

Benefits Trinked stands Vacuum system
Ring tilt control Yes Yes
Gluing / fixing Yes No
Mouting Yes No
Cleaning of the item after the shooting Yes No
Limited editing No Yes
Risk of damaging the item (glue, fixing) Yes No
Time saving of several minutes per ring No Yes

Become the photographer of your products

Other posts you might be interested in :

Post image

An automated photo studio to create animations of small art pieces

3 September 2019

Table of ContentsHow to realize an animation with a PackshotCreator photo studio?“It was impossible for me to make these animations in a traditional studio.”An automated 360° photo studio, designed for jewelleryQuickly operational to create product animationsTailored lighting, increased creativity“Thanks to the engine my subjects didn’t oscillate”Image editing and export of accelerated filesAn asset and a […]

Post image

15 years of partnership and more than a hundred million visuals created

11 July 2019

Table of ContentsOrtery and PackshotCreator: thousands of customers on five continentsExpert or beginner product photographerAutomated Photo studios: controlled online communicationMeet the needs of all market playersPhotographers, consultants and autoentrepreneursTransformable photo studio and backlit 360 platform How to simplify the production of more than a hundred million photos and 360° or 3D animations of products every […]

Post image

4 fundamentals for reducing abandoned shopping carts

13 September 2017

Table of ContentsThe ultimate objective is to optimize the conversion rate1- The product catalogue 2- User Reviews3- Promotional activities4- The order, and in particular the payment stepIn sum, to reduce abandoned shopping carts, remember these 4 fundamentals: Let’s take a look in this article at how to animate an e-commerce site in order to drastically reduce […]